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Vicsport: Case Study

The role of Directors and Board of Directors in strategic review

The Directors, as well as its Board, play a crucial role in the review of the company. Firstly, the board identified some of the present models of funding of the firm which had adversely affected its connection with the two major donors which led it to lose effect in the sport as the main facilitator and funder for Victorian Sport (Hendry & Kiel, 2004). Secondly, the board had to make an informed decision to seek external facilitators to help them in the strategic planning process as well as strategic planning subcommittee members, external stakeholders, and workers. Thirdly, they established the present position as well as a conducive environment for the business to operate. This involved examination of main performance metrics of individual elementary work and one on one interviews. Furthermore, the board of directors carried out sequences of meetings and workshops to help the planning team to understand each stage of the planning process as well as strategic thinking (Hendry & Kiel, 2004).

The advantages and disadvantages of using external advice in developing strategy

(Robson & Bennett, 2000). There are many advantages of using external advice while developing a strategic plan. First and foremost, external advice can come from external facilitator who is much more experienced and would give a sincere advice while envisioning himself in a similar situation the company is in. Secondly, external advisers cannot judge the current strategic planning process. This is because they have no stake in the current strategy. Thirdly, an external facilitator provides an advice irrespective of any prejudgment. Therefore, it is very hard for them to harm the reputation of the company or spread rumors. They will just give an honest advice that can help the company to prosper. The external facilitator also gives a straight forward advice. Finally, it is impossible for such facilitator to force or harm to take a specific decision, for them they give it freely

As far as there are many advantages there also disadvantages. They include: The external facilitator has nothing to lose. He will not care if you take the inappropriate decision from the advice since he is not signing a deal concerning how righteous their advice is. It is impossible for them to understand the real pressure as well as constraints of the company. The external facilitator can just assume some aspects of the strategic planning they are right when it is not correct (Robson & Bennett, 2000).

The key questions that Director and Board of Director should ask themselves

The strategic planning of the company usually involves some of the basic decisions. Most people confuse the difference between long term plan and strategic planning. However, there are two distinguishing factors for strategic planning. Which entail, first is the emphasis on the external environment and the second one is the development of the shared vision of the future. They key questions that Board of Directors should ask themselves include the following:

  1. What are the vision, goals as well as mission of the organization?

  2. Whom is the company going to serve?

  3. What is the role of the organization in relation to the community?

  4. What types of products, programs, and services the organization will offer?

  5. What are the resources required, like facilities, people, funds relationship?

  6. How can the business join the available resources, money, staffs as well as programming to accomplish the mission and vision of the company?

External stakeholders that must take part in the process of planning

There are various activities which external stakeholders carry out often which may be identical to internal stakeholders. But tasks of external stakeholders are limited to the consultants who are directly responsible and accountable for personal planning projects. The external stakeholders that should be included in the planning process include the following: customer, personnel in training and development, the community and the government (Harrison & John, 1996).

Customer- Customer plays a significant role in the business. These are the people who receive end products as well as services from the company. By allowing to participate in the planning process will help to determine their choices, if the price set matches with the value of the products and services.

Personnel in training and development- These personnel should be involved in planning process to help in determining the special skills needed in the training and future benefits. By involving these personnel’s will allow the management to focus and factor in the strategic planning the training required after a specific period.

The community- These are people living around the organization and may be directly as well as indirectly affected by the company. They should be involved in so that the concerns such as negative effects or long term plans that must be put into consideration (Harrison & John, 1996).

SWOT analysis of Vicsport

SWOT analysis is the analysis of strength, weaknesses, opportunity and threats of a company.

Strength- Vicsport has several members such as nation sports association as well as active recreation companies which comprise local authorities, regional assemblies, and university school groups among others (Houben, Lenie & Vanhoof, 1999).

Weaknesses- the Company mainly depended on the 80% revenue from statutory authority and government bodies which were only for short term. There is a high level of tension which requires an advocate for Victorian to finance such bodies. There is a small number of the inexperienced workers. Old style mission as well as lack of clearness in strategic direction

Opportunities- The restructuring of the board of directors will lead to the formulation of effective strategic planning. Reinstatement of the funders will lead to an expansion of business.

Threats- High level of competition from other established and organized sports companies. Government regulation may close its operation if it fails to pay taxes due to continuous losses (Houben, Lenie & Vanhoof, 1999).

Monitoring Performance

Some of the activities this organization offer play a crucial role which promotes mental and physical health results for the company. The company builds the capacity of regional and metropolitan communities. There is the presence of specialized CEO, which ensures there is healthy balance sheet. The company has been able to advance its active recreation as well as Victorian sport. It has also been able to enhance the experience of the participants like players, coaches, and officials. Finally, the board of director’s work with relevant stakeholders to promote the spirit of togetherness as well as comfortable working environment for all the staffs involved in planning (Muralidharan, 1997).


Harrison, J. S., & John, C. H. S. (1996). Managing and partnering with external stakeholders. The Academy of Management Executive10(2), 46-60.

Hendry, K., & Kiel, G. C. (2004). The role of the board in firm strategy: Integrating agency and organizational control perspectives. Corporate Governance: An International Review12(4), 500-520.

Houben, G., Lenie, K., & Vanhoof, K. (1999). A knowledge-based SWOT-analysis system as an instrument for strategic planning in small and medium-sized enterprises. Decision support systems26(2), 125-135.

Muralidharan, R. (1997). Strategic control for fast-moving markets: updating the strategy and monitoring performance. Long Range Planning30(1), 64-73.

Robson, P. J., & Bennett, R. J. (2000). SME growth: The relationship with business advice and external collaboration. Small business economics,15(3), 193-208.