Using the piece you wrote for tutorial paper 3, re-write this same piece in a journalism Essay Example
Ballarat: May 31, 2011
Tourism Industry in Ballarat Takes a Downward Trend
Ballarat, a city in Victoria has recently been grappling with the effects of tourism decline, which is its major source of revenue. Indeed, it has been a major shock, considering that tourism has been generating up to $346 million every year as reported by Ballarat Tourist Association (BTA). If the city continues losing the tourism grip, massive unemployment will be a cause of concern since the sector employs approximately 1,700 people every year. Our sources found that the city has been recording the decline for the past couple of years, for both the local and international tourism. The impact of the decline can be reflected from the decline of hotel occupancy, decline in revenue collection as well as the reduction of tourism information centers across the city.
Tourists in a Ballarat hotel.
Decline in the number of both local and international tourism visiting major attractions across the city can be indicated by several sources. The Courier indicated that only about 200,000 tourists visited Ballarat, leading to a decline of revenue by $40 million in the financial year 2009/2011 compared to the previous financial year. In fact, most of the hotels registered very poor patronage during the period. Australian Bureau of Statistics (ABS) revealed that Ballarat is slowly losing tourist to other major cities within the state. Although Ballarat’s tourism sector decreased by 8% from 2009 to 2010, other cities such as Melbourne registered substantial increments. The visitor information centers have also experienced a significant decline in service delivery as few tourists turned up. eGlobal Travel Media reported that Compared to the previous year, the number of tourists seeking tourism services from Ballarat’s Tourist Information Centre dropped by 8.1% in the fiscal year 2009/2010.
A kangaroo: tourism decline is expected to have dire consequences on Ballarat economy.
Internet technology and harsh economic conditions
Internet technology and harsh economic conditions remains the principle causes of the tourism decline in the city. The city seems to focus on tourism information centers to attract tourists at the expense of internet technology, which has allowed tourists to search for potential tourist destinations over internet-enabled mobile phones, computers, and iPads. Reports from eGlobal Travel Media reveals that overlooking the emerging technology has significantly affected the city’s tourism competitiveness.
Besides the internet technology, Oliver has reported that harsh economic conditions, including increased fuel prices and high-valued Australian dollar had a part to play in the issue. Harsh economic conditions are associated with increased cost of accommodation and transport which scares away tourists.
Harsh weather conditions, particularly floods, which affected the Victoria State over the recent past has also contributed towards the tourism decline in this city. This prevented both domestic and foreign visitors from going to city because of inaccessibility of the various tourist attractions.
Floods on the street of Ballarat.
The drastic decline of tourism sector in Ballarat has dire consequences especially on its economic sustainability. The city needs to investigate the root cause of the problem and take corrective measure before the matter gets out of hand. Most importantly, the city tourism official needs to focus on better methods of tourism attraction, particularly the ones supported by information technology, so as to stop losing the grip of tourism to other major cities in the state
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