Use Social Network Analysis to Analyze Royal Wedding Essay Example

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    Marketing
  • Document type:
    Essay
  • Level:
    High School
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    1
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    649

Social Network Analysis of Royal Wedding

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Introduction

In the modern sociology the use of social network analysis is a new technique that is applied to understand social relationships and patterns of communications. Social network analysis comprises of nodes which are the key actors in a social relationship. Those nodes usually represent the real actors in the network; they involve the main players in the network (Borgatti & Haglin, 2011). Examples of social analysis network analysis are existing friendships, ties, the kingships and social relationships. The royal wedding is a major social happening that involves a lot of ties, to understand the patterns and intrigues of a royal wedding, this paper applies social network analysis on royal wedding.

Royal wedding analysis

Relationships are the roads to any wedding; Feld and Bernard (2009) argued that relationships are crucial tools for the wellbeing of the body and society and the society builds the social connections. Royal wedding presents a network of the ties that encompasses the immediate society of the couple and outside societies. The key tie to royal wedding is the royal family and it is from the royal family that all connections are drawn and dictated. These ties consist of many people from diverse networks which become the nodes in a network (Borgatti & Haglin, 2011). The diverse network forms the links that mediate the relationship in a royal wedding but the royal family becomes the main node. Arguably, a social wedding can be a political affair and hence has the complex links that define the wedding, the links however permeate through the royal family, which becomes central to the links.

A royal wedding has interconnections that result to actor networks. This forms a chain of events and the people attending the chain are the nodes, they end up with a complex model of interlinks (Feld & Bernard, 2009). Taking an example of the royal wedding, many participants are involves who help in provision of the both the direct and indirect links, frequencies of occurrences, the stability, multiplexity and strength of the links (Borgatti & Haglin, 2011).

The actors in an event determine the connections which form the properties of the ties. It is worth to note in a royal wedding and its magnitudes that, the actors who lead to the connections have special properties and links to the royal family, it is these links that form the crucial nodes and result to the properties of the network formed. Therefore, in a royal wedding the network properties will be very different from that in a general wedding. The values attached to the wedding depict the properties of the network. For instance, in a royal wedding the actors will definitely display prestige and the wedding will be centralised on a asymmetric relationship that will define the direction of the relationship and end up connecting actors and events to culminate in a central happening determined by the royal component (Feld & Bernard, 2009).

Conclusion

In social network analysis, interconnections of events and actors are acclaimed as the basis for a social event taking place. These interconnections have measures that subsequently determine the properties and directions of a relationship. In a royal wedding, the interconnections and properties are central to prestige. The actors are the nodes and form the elements of the whole event; the nodes are based on the royal family. The properties piecing together social network analysis are depended on the relationship and magnitude of the social relationship which result to the nodes leading to decentralised, distributed or centralised connections. For a royal wedding the main connecting factor is the royal family and hence a centralised connection.

References

. London: Sage.The sage handbook of social network analysisBorgatti, S.P and Haglin, D. (2011). Analysing affiliations networks. In John Scott, J. and Carrington, P. (eds.).

Oxford: Oxford University Press.Analytical sociology: Homophily and focused organisation of ties.Feld, L. and Bernard, G. (2009).