Tutorial Questions Essay Example

Lecturer:

Tutorial questions

Question 1

Question 2

1. Kindle Fire

2. Gift card

3. Concert ticket

Characteristics of the products

1. The need to be paid before delivery

2. Appealing to the customers

3. Fast moving

4. Instant customer satisfaction

Question 3

Extensive problem solving

Extensive problem solving refers to an elaborate and broad process of making decisions usually by an intention that is moderately configured to the self concept and can be accompanied by risks. In this case, the final consumers attempt to gather a lot of information as much as possible and take a careful weigh of the product alternatives

Limited problem solving

This refers to a process whereby the consumers are ill-motivated to look for relevant information or weigh out exhaustively the available alternatives but rather make use of very simple decision rules to arrive at final purchase decision.

Routinised response behaviour

This refers to a purchasing sitation whereby the consumer of the product/service has prior experience and knowledge with purchasing it and ultimately decides to make a purchase decision.

Difference between Extensive problem solving, limited problem solving and Routinised response behaviour

Routinised response behaviour is when the consumer purchase a product they bought earlier becasue they have experience over it thus demands little information about it making the process fast. They are loyal to the brand thus buying without any question. They make it a habit or a routine such products. On the other hand, limited problem solving involves identifying a problem which may have various solutions. There is no big external search of possible solutions. Extended problem solving, on the contrary, the consumers require a vast range of information so as to make sound decisions for a particular product.

Question 4

In the past few weeks, i have always enjoyed using the energy saver elecric bulb. Its effeciecy had attracted me alot an d admired it. One day, i realized that it could not light up when i swithced it on. I looked for an electrician to diagnose the problem only to realize that it had blown up. So i had to replace to enjoy the light again. In another occasin, my wife had been using a shampoo to clean up her hair. For sometime she complained that her maid was not using the chemical correctly since her hair would not straighten as before. Little did she know that the content of the chemicals had changed.

In this the two scenarios, the customer can only realize the problem once it has happened or function abnormaly. Other products that may prompt problem recognition are clothing cologne and home decorations

Question 5

The marketer should set an inclusive strategy that will influence the consumers and their background. The strategy should accommodate the customers and their background influence like family and the surrounding environment. Also, the strategy should consider social class of the target customers. For instance, the laptops should target working class more than the lower class. This is because the working class is least sensitive to price as compared to lower class.

Question 6