Tourism Essay Example

  1. People’s attitude towards travel

Of late, travelling has become a major part of our economy with people travelling either for business or for leisure. However, there are various reasons for which people travel. People have different attitudes towards travelling which determines how frequent they travel and whether they enjoy travelling. Some of the people’s attitudes are explained below;

Many people tour our country so that they can experience our beautiful sceneries such as beaches in addition to seeing our unique animals as well as meeting with friendly locals. People generally prefer a change of scenery when going for holiday so that they can relax by taking their minds away from home. As such a person living in a big city surrounded by big buildings would prefer to get outside and enjoy fresh air in the country side or beaches (Marcus, 2002). People also believe that by travelling, they will have the chance to learn new cultures. By learning from others, people return home more informed and enlightened about the world.

Some people view travelling as an opportunity to make business. As such, travelling enables they survey the business activities that exist in other places. As such, they would experience how to work from other places as they seek for greener pastures (David, 2005). Of late, many people are travelling to other places in a bid to strike deals with other businesses abroad. Such deals are seen as opportunities for business expansion and hence better business in future.

Examples of good and bad trips

An example of a bad trip is a trip we had undertaken to the US. The trip had started well and everything was normal until the plane developed a technical problem until we had to make an emergency landing. Afterwards we continued with the trip but when we arrived at the destination, the whole park was on fire. We therefore had to change our plans.

An example of a good overseas trip we overtook is the one we went to Kenya. This was in a trip that we undertook to Maasai Mara national park. What made the trip most interesting is that it coincided with the annual migration of world beasts from Tanzania.

Travel agents have been helpful in the following ways;

-they have always negotiated for the best deals possible for tourists and travelers. As such, the tourists find their journeys less expensive as opposed to their having to negotiate on their own behalf.

— They also offer valuable guidance on the best travel places to the tourists. This ensures that they get the best value for their money.

-they also provide other valuable services to the travelers such as making accommodation arragagements for the travelers.

What I would do differently

If I was a travel agent, the following are some of the things I would do differently

-provide maps for the places being toured and if possible provide a tour guide for the travelers

-provide banking services for the travelers

— provide travel insurance services to the travelers.

In preparation for an overseas trip one should do the following

One should ensure that he/she obtains all the relevant travel documents. Ensure that the documents are all valid and up to date.

Prepare a list of the destinations you want to tour and carry out enough research on destinations such as how the weather is like, customs as well as languages spoken

Learn some of the foreign languages just to help you get around if lost

Get all the necessary vaccinations to avoid contracting foreign diseases

Get foreign currency and foreign cheques and ensure you have enough money

Carry enough clothing and other effects that you require for the trip.

  1. Methods used by Australian Authorities to promote tourism

The tourist authority in Australia uses various methods to promote tourism. This includes:

  1. Creating valuable information platform.

The Australia tourist Authority provides information required by prospective tourists in making decisions regarding their destinations. This includes information regarding rates and various tourist attraction sites which is done through magazines, media and through social networking sites such as face book.

  1. Package tours.

The Authority has packaged high quality tours at lower prices. This attracts large numbers of tourists as lower prices result to increase in demand.

  1. Encouraging internal/ domestic tourism.

Apart from the international tourism, domestic tourism contributes significantly to the national income (David, 2005). The Australian authority is encouraging domestic tourism by charging lower prices for the domestic tourists.

  1. Improved infrastructure and investment in hotel industry.

The Australian Tourism Authority has invested extensively in its infrastructure as well as in hotels, resorts and other accommodation related activities. This enables the country to accommodate high numbers of tourists as well as facilitating easier movement.

  1. Impacts of tourism on the economy

Tourism has major impacts on the economy as well as the life style of local communities which include:

  1. Creation of employment

Tourism creates employment to a large number of people. This includes tour guides, those working in the hotel industry as well as those offering transportation. This in turn improves their standards of living and boosts their purchasing power.

  1. Improvement of infrastructure.

Tourism is facilitated by high quality infrastructure. This enables the government and the tourist authority to construct good road, air and water network. This creates an enabling environment even other related activities such as trade.

  1. Balance of payment.

This is the difference between money outflow and inflow in a country. The money brought about by tourism activities reduces the balance of payment in a country and improves its economic status as well as the standard of living of the residents (Marcus,2002).

  1. Investment and development.

The income obtained from tourism may be re invested by the government or the tourist authority in other wealth generating activities such as the real estate (David, 2005). The government is able to improve the welfare of its citizens by providing high quality social amenities such as schools, hospitals, security and housing.

  1. Economic growth and development.

The revenue obtained from tourism contributes significantly to the national income. This results to increased per capita income thus resulting to economic growth. Improved standards of living and welfare results to general economic development.

  1. Reasons why some agents specialize in other travel agents while others specialize in business travel:

The profitability of the travel or business agents may differ according to client base. The main aim of carrying on business is for the purpose of profit maximization and therefore firms will carry on an agency that has a high return.

The customer demands as well as the market demands dictate the type of agency the travel firm will operate. If the customer demands are those of business travel, most firms will specialize in it to take advantage of the profits (Marcus, 2002). The vice versa will apply if the demand falls.

The location of the business will also determine whether it will specialize in business or holiday travel agency. If the firm is located near many tourist destinations, it is likely to invest in holiday travel business but if it is located near the business district, it is likely to invest in business travel agency.

The business environment in which each of the agencies operates will dictate the nature of the business to be carried on. The government regulations regarding each type of the travel agency will also affect the nature of the agency.

  1. Leakage and multiplier effect of tourism

Leakage effect of tourism

Leakage effect in tourism refers to ways through which income from tourism can get lost to other economies especially in some of the developing countries and hence neutralize the revenue generated from tourism. This happens through the following ways;

  1. Goods and services

Economies must buy goods designed to satisfy the tourists. Such goods include raw materials used in making tourism related goods ((David, 2005). The problem is a significant one since some economies spend as much as 50% of the income related revenues to buy tourism related products.

  1. Infrastructure

Less developed countries do not have capacity to build tourist related infrastructures such as hotels. Such cost is therefore leaked out of the country.

  1. Foreign factors of production

Less developed economies constantly seek foreign investments to start their tourism industries. Revenues from tourism may therefore be lost to foreign investors (Marcus, 2002).

  1. Promotional Expenses

Many countries spend a lot of money in advertising and publicizing travel destinations in a bid to increase tourists’ volume.

  1. Transfer pricing

Foreign companies manipulate their pricing in a bid to reduce taxes. As such, this may represent a substantial loss of income for less developed economies.

  1. Tax Exemptions

Less developed economies usually give tax exemptions and other incentives in a bid to attract more tourists. This is an instrument of income loss.

Multiplier effect of tourism

In addition to creating jobs in the tertiary sector, tourism also encourages growth in the primary and secondary industry sector. This is called multiplier effect and represents the number of times money spent by tourists circulate through a countries economy.

Revenue spent in hotels aid in creating jobs directly in the sector in addition to creating jobs indirectly elsewhere in the economies. For example, the hotel buys food from locals who in turn spend the money on purchasing of fertilizers and clothes. This also increases demand for local products since tourists buy souvenirs thus increasing secondary employment. It should be noted that the multiplier effect continues until the revenue eventually leaks out of the economy through imports. This is illustrated below (David, 2005);

Subject code:


1. David, T2005,Heritage, Tourism and society, Longman, New York.

2. Marcus, B2002,Tourism and its economic benefits, Butterworth-Heinneman, Oxford.