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  • Therefore, it is evident that digital data have revolutionized the way readers receive and consume information. The freedom of internet and media has increased information flow but as well contributes to the selective use of the information. The influence of gatekeepers has reduced because of this autonomy and freedom. Inequality in the media use exists but it is fair in the sense that any user has the opportunity to take an advantage by using the platform. It is therefore, important for user to understand how to use the internet to counter the notion of inequality. Therefore, this extract enhances understanding of how media has evolved as well as the role media play in the society. A good example to illustrate how users concentrate on specific blogs was manifest in the recent decision of Banning of twitter by the Turkish president. Blogs on the topic received huge following.

Therefore, it is evident that digital data have revolutionized the way readers receive and consume information. The freedom of internet and media has increased information flow but as well contributes to the selective use of the information. The influence of gatekeepers has reduced because of this autonomy and freedom. Inequality in the media use exists but it is fair in the sense that any user has the opportunity to take an advantage by using the platform. It is therefore, important for user to understand how to use the internet to counter the notion of inequality. Therefore, this extract enhances understanding of how media has evolved as well as the role media play in the society. A good example to illustrate how users concentrate on specific blogs was manifest in the recent decision of Banning of twitter by the Turkish president. Blogs on the topic received huge following. Essay

  • Category:
    Other
  • Document type:
    Essay
  • Level:
    Undergraduate
  • Page:
    2
  • Words:
    1140

Communication Evolution- Media Journalism

Case 1: Power laws, weblogs, and inequality

In respect to this case, it is evident that blogosphere impacts on the production of news. Blogs that attract many people shape the kind of news produced. Readers are attracted to information/blogs that are popular as opposed to those read by few. Therefore, through this, it influences what becomes news and that which does not. The blogging model has benefits as well as constraints. Some of the benefits of this model are that it enhances linkage of the economy as people or bloggers are able to share what they have with the rest of the people across the world. Another benefit is that it enables coordination between bloggers and readers. Shirky notes that unequal distribution of the links is normal and there is nothing that can be done about this. This is a natural phenomenon and therefore, should be left on its own. To this respect, Shirky argues that bloggers have equal chance to contribute and make their blogs popular. Fairness is therefore, one of the benefits of blogging and using internet as media of communication. It also cost nothing for an individual to launch a weblog as well as there is no vetting process. Furthermore, webbloging is a daily activity and people are free to engage in it. It is also very hard to fake the popularity of a blog. On the other, the constraints are that it leads to skewedness of distribution of links as popular ones are given more attention as opposed to the new ones. Filtration of interesting ones from uninteresting posts contributes to unfairness. Filtration of interesting stories denies an opportunity to new upcoming stories.

Therefore, it is evident that digital data have revolutionized the way readers receive and consume information. The freedom of internet and media has increased information flow but as well contributes to the selective use of the information. The influence of gatekeepers has reduced because of this autonomy and freedom. Inequality in the media use exists but it is fair in the sense that any user has the opportunity to take an advantage by using the platform. It is therefore, important for user to understand how to use the internet to counter the notion of inequality. Therefore, this extract enhances understanding of how media has evolved as well as the role media play in the society. A good example to illustrate how users concentrate on specific blogs was manifest in the recent decision of Banning of twitter by the Turkish president. Blogs on the topic received huge following.

Case 2: Sociology of mass media

In the second case “the sociology of the mass media”, mass media portrays reality in respect to a certain agenda through various ways. It achieves this by relying on the bureaucratic sources, key contacts, or personnel in the industry, and bureaucracies. The concept of filtration as proposed by liberal analysts enhances understanding of how mass media functions. Mass media has various gatekeepers charged with the responsibilities of ensuring that certain information is transmitted to the members of the public. These gatekeepers include the editors who have the final decisions of the information broadcast to the members of the public. Priming is also another way of relaying information to the members of the public. Certain information is transmitted at certain periods to ensure that specific target audiences access to it. This in a way also helps in ensuring that information is limited and directed to particular audience. Media sets the agenda by emphasizing certain stories concerning public issues, organizations, persons, and social movements. Furthermore, liberalism agitates for freedom of press therefore giving powers to the audience to make decisions pertaining to media to listen to. On the other hand, Frankfurt school of thought is more inclined on the influence media has on the culture and attitudes of the audience. Media influences people attitude and even changes their values.

Media plays various functions such as bridging the divide between cultures and defining of acceptable boundaries of behavior, enhancing interaction especially with the increased development of networked media, learning and as well results to homogenizing of culture. Media also plays a function of watchdog or rather fourth estate. The extract is extensive and elaborative as it covers on different aspects relating to mass media. Therefore, the extract relates to evolution of media and covers on role of media. Media has evolved from one-way communication tool and currently it allows the audience to take part in the communication. A good example to illustrate the sociology of mass media and influence of media is in 1930s where American and British media was perceived as a threat by the Germany because of its influence in strengthening the attitudes and habits of people making them susceptible to fascists’ arguments.

Case 3: Boudreau and journalistic field

In the third case, “Boudreau and the journalistic field,” societies have different perceptions, ideologies, and distribution of economic, social, cultural, symbolic power or capital. Social actors impose their cultural products and their symbolic systems affecting social structures that lead to domination of others in society. The way society is governed through systems such as education and culture shape the way that society lives. The field therefore, focuses on the social spaces that are more or less autonomous or heteronymous. Journalism are therefore, bound by various features as they execute their roles. The financial status,/economy and political influences play a role in their work and as well when it comes to autonomy. Journalists therefore adapt to various strategies to remain relevant and to compete favorably.

Fligstein and McAdam have defined how strategic action fields emerged, work and as well change. Strategic action fields, situation where individual interact with each other on basis of shared understanding is about the purpose of the fields, relationships to other fields and as well to rules that govern legitimate action in the field.There is tendency to formulate rules that govern operations of the journalists if the rules are beneficial to owners of the media. Social skills are also required to enhance competition. Internal competition has also emerged and media houses use various strategies such as breaking a story first, using big names among others, a concept also considered as moral panic. Most media threats social values and attitudes by adapting to unethical strategies such as distorting and exaggerating information and over-reporting among others.

This extract covers on the issues precisely. It also helps to enhance understanding of the role of media of informing and as well the factors affecting autonomy of the journalism. Media plays key roles and it is important that the embrace best practice to ensure that they serve the audience well. Technology is also a source of threat and this has contributed to the panic, hence a good example of how media require appropriate regulation and guidelines on its operation.