Theory Utilization — RDC4

  • Category:
    Management
  • Document type:
    Assignment
  • Level:
    Masters
  • Page:
    1
  • Words:
    459

Name: Version: CIGS4.1 Testing vs. Generating Theory

Theory Testing Process

Article Name: Protecting organization reputations during a crisis: The development and application of situational crisis communication theory

Theory Name: Situational Crisis Communication Theory (SCCT)

Coombs (2007) tests whether SCCT is a reasonable explanation of protecting organization reputations during a crisis. The process starts with the definition of the research theoretical framework. The idea of the theory testing is to systematically compare and contrast theory and data, moving towards a theory that accurately reflects and explains that phenomena (protection of organisation reputations during a crisis). Additionally, the process of testing the theory entails relating the theory with case studies as opposed to statistical analysis. Based on the complexity of the cases regarding crises in organisations, the article works with case studies building on the paradigm of the theory. That is, cases are related with the theory only if the investigator gets similar outcome as suggested by the theory. Either way, the conclusion drawn from the process of testing the theory is termed reliable as the theoretical model tested conforms to the research design. The process provides the role of the theory (SCCT) as it relates to the study’s approach and the methodology Coombs (2007) sets.

Theory Generating Process

Article Name: Crises and social media: a meta-study on pertinent research and practice

Theory Name:
Reasoned Action Theory (RGT)

The theory of Reasoned Action by Wetzstein et al. (2014) is generated by in the middle of the research to provide an answer to the research’s topic ‘crises and social media: a meta-study on pertinent research and practice.’ Specifically, the research assess the theory in their qualitative development of the thesis by arguing that behavioral intent is created or caused by two factors: our attitudes and our subjective norms within the organization. To generate this theory within the context of the research topic the authors address gaps in the literature and application of social media in crisis communication. In the process of generating the theory towards the end of the qualitative research the scholars have attempted to use ideas in order to build interpretations of the theory so that such interpretations can go beyond the limits of their data and explains how previous researchers have used those ideas. The two scholars are generating the theory by not following previous scholars blindly but by adapting and transforming the theory within the context of social media in crisis communication.

Bibliography

Coombs, W.T., 2007. Protecting organization reputations during a crisis: The development and application of situational crisis communication theory. Corporate reputation review, 10(3), pp.163-176.

Wetzstein, I., Grubmüller-Régent, V., Götsch, K. and Rainer, K., 2014. Crises and Social Media: A Metastudy on Pertinent Research and Practice.

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