• Home
  • Management
  • The topic will still focus on sustainability and profitability: china airline cargo case.( around chian air cargo)

The topic will still focus on sustainability and profitability: china airline cargo case.( around chian air cargo)

  • Category:
  • Document type:
  • Level:
  • Page:
  • Words:

4Sustainability and Profitability: China Airline Cargo Case

Sustainability and Profitability: China Airline Cargo Case

Sustainability and Profitability: China Airline Cargo Case

Progress Report

Summary of the Progress

It is the ultimate aim of any company to enhance its profits margins regardless of the level of the prevailing competition in the industry and China Cargo Airlines is not an exception. In this regard, the paper focused on various strategies that can be employed by the firm at hand to augment its market share while at the same time focusing on both sustainability and profitability. The progress has been promising and worthwhile, as I have been able to carry out some analysis as scheduled in the original plan of the project at hand. What is more, analysis regarding the general approach of the project as well as the prevailing market conditions have been analyzed (Chow & Fung, 2009 p.326). The latter aimed at enabling the company to have a profound understanding of the fragile and fluctuating economic conditions.

Besides, since customers are the key determinants of every profit oriented firm, customer tastes and preferences has been analyzed to evaluate the viability of the business into the industry. The latter has been achieved by assessing the geographical requirements as well as the quality of services offered by the Airlines as compared to others in the same industry. It is imperative to note that operational strategies and geographical requirements are critical as they reflect the changing business dynamics. In this regard, the study has analyzed various destinations that the company operates locally and in the global arena. The study has examined both operating environment and internal processes of the Airline to facilitate making authentic and reliable future goals towards profitability and sustainability of the firm at hand.

In addition, PEST analysis has been done where a profound analysis of the company from the perspective of politics, economics, social and technology has been done successfully. As far as a political point of view is concerned, the study has been able to determine that China Cargo Airlines operates in a highly regulated political environment. For instance, the prevailing political policies in the nation control prices as well as restrict new entrants into the industry. The latter tends to play a significant role in determining future growth and expansion of the business. Nevertheless, the study suggests that for the company to reach its set targets and ambitions, it has to operate in various nations which have deregulation, independent policies as well as open skies (Lei & O’Connell p.832). On the other hand, the study shows that the prevailing economic conditions in the region generate diverse opportunities to the China Airline Cargo. The experienced economic growth has resulted in high goods flow and as result augmenting the capability of the firm to enhance its profitability. Besides, technological advancement has brought on board the issue of globalization which has fostered smooth and free movement of goods across boundaries.

Conversely, economic stagnation has posed an adverse outcome such as restrict travels accompanied by reduced freight charges. Thus, it is necessary and rational for the company to reduce its investments during weak and fluctuating economic periods to keep losses at bay. Regarding social perspective, the study has been able to deduce that an increase in social class has prompted not only the firm at hand but other businesses to tailor their products and services to meet the ever-changing consumer demands (Wang, 2007 p.226). Besides, while evaluating the nature of the prevailing market conditions, the study has shown that consumer profile is changing where most of the clients are both quality and economically minded while selecting companies. In this regard, the study suggests that China Airline Cargo need to apply new and fair strategies based on the country’s social position. To sum it up, the study has deduced that due to the ever-growing technological advancements in the global stage, airlines have no other option rather than adapting to the latest communication systems and equipment (Wang et al., 2014 p.13). By doing so, various airline companies including the China Airline Cargo will be able to survive in the present environment as well as in new settings. Besides, it will be able to compete favorably locally and internationally. Notably, adopting the latest technology is likely to lower fuel consumption and airline operations as well as improve efficiency and as result augment its profit margins.

Challenges faced to date while undertaking the project.

Ideally, the ultimate aim of every researcher is to complete his or her own study within the stipulated time and am not an exception. However, sometimes the estimated time of completing the self-assigned tasks fails to materialize as planned due to various reasons. One of the primary challenges that I have encountered while undertaking the research is inadequate time to accomplish some of the anticipated tasks. For example, the PEST and SWOT analysis took longer than scheduled and as a result making other tasks remain unattended. Nevertheless, the study managed to do a profound research regarding the organization’s strategies and operating environment as well as the current competition in the industry. The latter aspect of spending more time than expected on some of the tasks will be addressed by undertaking pilot survey prior to the actual activity of gathering or collecting the required information to familiarize myself with the challenges so that I can avoid them during the actual activity. In particular, during the process of collecting or obtaining the secondary data for further analysis. Secondly, most of the activities such as seeking advice from my lecturer required both time and financial resources which were not readily available. In this regard, although I never overlooked any valuable activity I had to prioritize and focus more on tasks that were more involving and critical in keeping the progress of the study on the course.

Schedule Update

Some of the tasks programmed in the initial plan were not met due to the challenges mentioned above including time and financial constraints. Some of these tasks are like writing the conclusion and a more comprehensive methodology of the project. In this regard, to avoid spending much time on some task while leaving others that might be vital to the research findings. Thus, the study will not obtain data from the organization directly, but it will utilize the publicly available data from the company’s website, financial documents or any other reliable source. The issue of finance will be addressed as the project will not involve much traveling in obtaining the required data. As stated earlier, a pilot survey will be undertaken although not to the organization directly to ensure that most of the challenges are identified and addressed before the actual activity to reduce time wastage. The latter strategies will ensure that the research is completed within the set deadline alongside with the highest level of precision.

Gantt chart

Description of the Tasks

Meeting and Break

Reading more widely

Editing literature review and proofreading

Seeking help from the Supervisor & beefing up methodology

Collecting and gathering Secondary data

Analyzing the data and drawing inferences

Editing and proofreading the draft

Prepare the final copy of the project

Prepare Multimedia presentation

Presenting the final project

Reference Lists

Chow, C.K.W. and Fung, M.K.Y., 2009. Efficiencies and scope economies of Chinese airports in moving passengers and cargo. Journal of Air Transport Management15(6), pp.324-329.

Lei, Z. and O’Connell, J.F., 2011. The evolving landscape of Chinese aviation policies and impact of a deregulating environment on Chinese carriers. Journal of Transport Geography19(4), pp.829-839.

Wang, K., Fan, X., Fu, X. and Zhou, Y., 2014. Benchmarking the performance of Chinese airlines: An investigation of productivity, yield and cost competitiveness. Journal of Air Transport Management38, pp.3-14.

Wang, R.T., 2007. Improving service quality using quality function deployment: The air cargo sector of China Airlines. Journal of Air Transport Management13(4), pp.221-228.