The role of consumer in health care sector

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The expectation is that when consumers or patients are armed with the accurate information, they will request improved quality services from their health care providers, decide treatment options prudently, and turnout to be a dynamic participants and self-managers of their health care and health. In the face of the agreement on the significance of patient’s views for efforts to advance the excellence of health care delivery, there are limited facts in relation to the ways in which most efficiently determines issues related to the quality health care (Nilsen, Myrhaug, Johansen, Oliver, & Oxman, 2006). Consumers or patient may take part in numeral roles and responsibilities in care delivery to reduce costs and advance the care delivery. Superior quality of care delivery will remain in patient’s reach and for those who find out the utilization of proportional performance information to first-rate excellent performing health care professionals, hospitals, and carry out health management for their family members plus themselves. Additional, such consumers or patient essentially motivate health care providers to improve on their performance.


There is a mounting anticipation of greater deliberation for, and involvement of, different stakeholders in decision-making. This is factual in both health services management as well as general management fields. For instance, consumers, both collectively and individually, are anticipated to be more openly implicated in decision-making processes crossways different facets of health care, counting treatment and policy (Rothstein, 2007). The role of the patient is playing a progressively more significant role in health care service delivery and self-management as consumers are encouraged to be more dynamic in management of their own care and above with the self-management of their medical conditions, especially chronic illness management. Health care management has grown to be a very imperative matter, and patient’s contentment has been acknowledged as an aspect, which adds up to the value of care. Obtaining feedback from consumers has been one of the key factors in contributing to better health care (McCann, Clark, Baird, & Lu 2008). With obtaining patient’s feedback, suggestion, and concerns, it mechanizes a system where patient participation is practiced. The essay addresses the impact of King Khalid university hospital relations to its consumers and the role of consumer in the health sector.

Patient involvement in care delivery has been related with numerous obstacles and challenges. In King Khalid university hospital, the facility has no operating mechanism in which consumer’s voice can be heard. Lauri and Sainio (2008) argued that consumers or patients play vital role in improving the quality of care delivery the health sector when they were actively involved in planning and decision-making. Unlike other health care facilities that have adopted patient engagement and participation; in King Khalid university hospital, the system assumes consumer’s concerns. Larsson, Sahlsten, Sjöström, Lindencrona, and Plos(2007) pointed out that most health care delivery points that offer barrier to consumer participation; they face competition from the facilities that involve their patient in care delivery.

Consumer’s participation in care delivery

In relation to King Khalid university hospital, there was no consumer involvement in planning and supervisory process. This is evident as there was no survey conducted to determine patient’s suggestion, satisfaction, and dissatisfaction. Through obtaining patient suggest and feedback contributes to consumer’s participation in health care delivery hence directly influencing the quality of care delivery (Biley, 2012). Consumer involvement is a multifaceted model and took place from the extensive patients lobby group of the early 1960s, which confirmed the patient’s legality to be informed, the legality to safety, the legality to decide, and the legality to be listened (Jorm, 2012). At some point in the ancient times, consumer’s involvement has been progressively increased to be known as a main constituent in the revamp of care delivery practices and effectively used in a number of facets of consumer care, particularly the management of chronic illness and the decision-making process. In recent times, increasing consumer involvement has been suggested to pick up consumer safety (Saunders, 2005). The WHO Alliance for consumer’s protection is dynamically pointing out the position, which consumer or patient as well as their relatives can play in development of healthcare delivery (Cooper-Patrick, 2009). However, despite patient involvement in decision-making and suggestion in planning, King Khalid university hospital has not taken any step to determine patient or consumers satisfaction.

Consumers’ active involvement in their care is recognized to increase patient and health care provider’s motivation. In addition, it helps patients’ compliance to medication, gives improved management outcome, produces better contentment with the offered care, and lessens anxiety and tension among the parties involved in the care (Mansell, Poses, Kazis and Duefield, 2009).Patient involvement is an imperative source for medical treatment and nurturing care and it is a permissible right in different developed countries. Surveys have recognized that consumer think about involvement to be equally apparent and significant, other than there are studies revealing the converse and consumers or patient may perhaps have a preference of a passive recipient role (Kaplan,Greenfield, & Ware, 2009). From my experience at King Khalid university hospital the survey has never been carried out to determine what may influence patient’s participation. Information of what might sway consumers’ involvement is therefore of immense weight when it reaches to achieving their demands and expectations (Solis, 2012).

Obstacles to Patient Participation

King Khalid university hospital failure to involve patient’s suggestions and feedback are as a result of various factors. Besides denunciation of the novel consumer position, one of the major impediments to consumer involvement is little health related knowledge and insufficient information of the matter (Willis, Reynolds & Keleher, 2009). Patients or consumers are highly probable to be concerned in a resolution, which does not necessitate medicinal facts compared to the ones that necessitate medical knowledge. Information also bestows self-assurance; consumers are possible to belief their capability to construct verdicts when systematically educated (Solis, 2012). For instance, through a random survey involvement in treatment for bed sore infection enhanced with about twenty minutes of a didactic sitting. The assembly enriched consumers with the acquaintance essential for their own management and helped them to contribute in making of decisions. These moreover lead to enhanced participation in the physician- patient relations and communication and less restriction forced by the ailment on consumers’ purposeful ability. Furthermore, consumer involvement depends to the kind of pronouncements to be made (Mansell, Poses, Kazis and Duefield, 2009). Some circumstances are termed as analytic circumstances; do not put itself appropriate to consumer involvement. For instance, the majority consumers are not competent, and they do wish to settle on if a radiograph discloses a fissure. In disparity, nearly all-administrative circumstances necessitate a scrutiny of the worth of probable results to the person, things only the consumer or the consumer can decide, for instance selecting amid chemotherapy and mastectomy for breast cancer (Solis, 2012). Consumers intuitively create the difference amid the two categories of choices and wish to be integrated in the later sooner than the previous. The antes, on the other hand, also sway involvement. The majority consumers desire to partake in key decision-making but are less apprehensive about slight decisions (Thompson,Pitts, &Schwankovsky, 2008).

Institution framework also limits consumer or patient’s participation in care delivery, which has a negative implication on health sector (Tran, 2014). In King Khalid university hospital, there is no framework that consumers can channel their suggestion and feedback. Most planning and decision-making process remains to be played with one party, the hospital. With increased consumer education on their right, it means that the hospital has to utilize feedbacks and suggestion. With suggestion box around health facility, patient or consumers can channel out both their satisfaction and dissatisfaction. As a result, these will translate to improving the quality of care delivered (Mansell,Poses, Kazis, &Duefield, 2009).

Health Care providers Obstacles to customer participation in the care

Additionally, the rebuttal to entrust authority, healthcare providers, feel not having moment as the reason-restricting consumer input in health care. Even though some surveys established that a clinical discussion or talk during which the consumer involved in planning was considerably long, other health care provider failed to demonstrate this relationship (Tran, 2014). Health care provider may permit consumer involvement to different extent depending to the kind of circumstances. Studies also point out that general practitioner is more probable to permit patient involvement when they are dealing with psychological compared to somatic objections. In dissimilarity, consumers are little concerned when a management or investigative process is done. Individual values might influence the significance clinicians will give to consumer view. In a study of over 600 obstetrical clinicians relating to elective, consumer asked for surgery approximately to those that considered consumer’s right to request for this kind of a process, in disparity thought where mothers have no right to request (Greenfield,Kaplan, & Ware, 2005).

Most care clinicians have been associated to permitting more consumers involvement than expertise allow in nearly all but not all, studies, and most cardiologists permit less consumer’s involvement compared to other specialists (Tran, 2014).

Importance of consumer’s feedback and participation

King Khalid university hospital would have several benefits for including patient’s feedback and suggestions. With the implementation of any decisions or policies related with treatment services and health ultimately influence consumers’ lives, consumer involvement in health dealings and improvement of universal health guidelines are considered amongst individual’s universal rights (Tran, 2014). In addition, adoptions of such guidelines are measured a symbol of taking on good quality moral principles and demonstration of accountability and equity in numerous health schemes in urbanized states. Provision and planning of consumer centered health services should be in line with, patient’s opinions, preferences and needs, those that are concern for them, and the society. This is the main defy in the health care structure of urbanized states, and it is an important element in improving and enhancing health structure in order to obtain civic approval and self-assurance. This translates to stipulation of additional apposite and cost-effectual health care services, and eventually improved health results, eminence of life, and fulfillment of consumers (Mansell et al., 2009).

Most significant motives for the restructuring in health schemes in urbanized states in the past 10 years are altered in individual’s beliefs, attitudes and values in respect of alterations in society expectations, alterations in models of diseases, better life expectation (Cooper-Patrick, 2009). The most basic ideology and guidelines of the latest health care structure in the developed state is valuing consumers’ rights; viewing it as the alignment for offering services, with special stress on the impression of consumer and communal involvement and developing chances for all to allocate the choice on the manner of getting healthcare services (Jorm, 2012).

Consumer’s participation in health care delivery will be beneficial to King Khalid university hospital. The hospital will be able to get detailed information on the follow-ups of the patient after the discharge. The hospital has no structured ways of obtaining information on the patient’s details after the discharge (Lauri & Sainio, 2008). On whether the patients have been satisfied with the care delivered to them, there are no systematic ways of channeling their concerns. Most of the dissatisfied consumers have no ways to share out there dissatisfaction (Mansell et al., 2009). With the hospital having ways to channel patients complains, it will enable the hospital improve on their weakness hence improving the quality of care delivery.

Guarantee that consumer has suitable information concerning the treatment and diagnosis is necessary for providing quality and safe services. Giving apposite data to the consumer is a devastating procedure, but with its important results aligned with consumers’ authorizing in decisions making following obtaining the essential knowledge, its improvement has turn out to be a prerequisite (Jorm, 2012). Surveying consumers’ experiences and ascertaining outcomes of the services delivered from the point of view of consumer would offer valuable information through which performance of health care service providers (from the patient’s perspective) may be compared (Kaplan, Greenfield, & Ware, 2009). In this practice, prior to and following every treatment process, the consumer or the consumer is asked concerning diverse facets of value of existence for instance stage of ache, mental illness, and capability and to go about. Thus, efficiency of the management process, from the consumers’ point of view, concerning these 3 facets of health is recognized (Rothstein, 2007).

Disadvantages of assessing consumer’s satisfaction

In relation to King Khalid university hospital, the outcome of the health care delivered is affected with failure of patient health care involvement. With patient participation in the care delivery, they are likely to adhere to the treatment regime (Jorm, 2012). Quality healthcare results or outcome usually depends upon consumer or patient adherence to suggested treatment regime. Lack of King Khalid university hospital to assess patient’s feedback or suggestions contributes to the failure of the patient to adhere to medical regime. Patient non- adherence may be an insidious danger to health of the patient and welfare and carry a considerable economic burden too. For instance, the hospital has no mechanism in which psychiatrist patients can share the concern suggestion and feedback (Biley, 2012). As a result, there are a high number of patients with mental illness relapsing due to failure to follow medical regime. In a number of medical problems, more than 34% of consumers protract important dangers by confusion, or overlooking healthcare recommendation. Whereas no particular intrusion approach can advance the observance or compliance of all consumers, years of research surveys concur that flourishing efforts to advance consumer’s observance rely upon a set of main determinant (Mansell et al., 2009). These comprise practical evaluation of patients’ acquaintance and appreciative of the treatment, effective and apparent communiqué amid health care provider and their consumer, and the creation of trust in the beneficial connection. Consumer should be given the chance to tell out their stories of distinctive illness experiences (Willis, Reynolds & Keleher, 2009). Understanding the consumer/patient as an individual permits the health care provider to appreciate components that are critical to the consumers’ compliance: attitudes, beliefs, cultural perspective, societal supports, subjective norms, and sensational health defy especially melancholy or depression. Health care provider and Patient Corporation are necessary when choosing among different therapeutic options to make the most of adherence. Common relationship promotes better consumer contentment, lessens the dangers of non-adherence, and boost consumer health care results (Jorm, 2012).

Most medical cases, right finding, and effectual clinical management are indispensable to a consumer’s endurance and better life (Mansell et al., 2009). A considerable hindrance to efficient medical management, conversely, is the consumer’s unable to pursue the suggestion of the medical physician or another medical profession. Consumer non- adherence (also known as lack of complying with the regime) can take numerous ways; the recommendation given to consumers by their doctor to control or cure condition is too frequently, taken out erroneously, misunderstood, forgotten, or even totally overlooked. Non-compliance has an enormous economic weight to the government (Thompson, Pitts & Schwankovsky, 2008).

Most of the projects stated by King Khalid university hospital have low reception or failure of the patient to utilize them. Most of the project started in the health facility without including patient’s opinion or concern, it mostly tends to be unsuccessful, or its objective not achieved. According to Larsson et al. (2007) for a healthcare project to be successful, there is need for fully consultation between the stakeholders involved. The stakeholders that need to be consulted or concerned in decision-making and planning include the patients and the health care providers. When patient are involved in planning and decision making procedure will lead to project utilization hence the patient welfare will be improved and improving the quality of care delivery (Nilsen et al., 2006).

Consumer’s role care delivery

Consumers or patient may take part in a number of positions and responsibilities in healthcare to reduce costs and advance the quality of care. King Khalid University hospital, consumers, or patient can be educated and knowledgeable decider of care. Superior quality of healthcare will remain to be in the attainability of patients that learn to use proportional recital information to select more performing health care providers, hospitals, and do wellbeing plans for their family members and themselves (McCann et al., 2008). Additional, such consumers or patient essentially motivate health care providers to improve on their quality. Communal recital reports, predominantly those that emphasize low and better performers, shove public hospitals to better on the quality of care delivery (Mansell et al., 2009). This makes a worthy cycle through selecting high quality performing health care givers and choosing gainful and best management alternatives. Consumers can get good value care and inspire quality enhancement amongst the health care establishments and health care givers in the health care delivery market (Jorm, 2012).

When consumer or patient in King Khalid university hospital collaborates with their health care givers and take on an important responsibility in upholding their wellbeing, they are in quintessence assisting to produce better health. Through involvement in taking preventive actions, successful self-care, plus working together with health care givers to describe and put into practice care strategies, consumers can be co-producers of health (Lauri & Sainio, 2008). They require not accepting treatment; but they require thinking and acting astutely on health related issues. Additionally, when consumer is involved in the care, which they are part of their own protection through being watchful partners, guaranteeing that health care provider have accurate knowledge regarding their health therapeutic background and care strategies (Willis, Reynolds & Keleher, 2009).

Consumers can be assessor of the quality of care when there are appropriate parameters to measure the quality of care being delivered by health care giver or an institution. Consumer’s assessments of care might then be feedback to health care givers and consequently be the basis for quality development (Willis, Reynolds & Keleher, 2009).

A recent study established that patients who partake in shared decision-making are more probable to sense secure and might feel a stronger sense of obligation to recover (McCann et al., 2008). In addition, study has revealed that consumer participation translate to higher decision of the quality of care. Moreover, consumer participation in King Khalid university hospital translates to better self-efficacy in consumer, which in turn, translates to better health results. When consumers are participate more in the course of resolving, incidence of self-management behaviors increases. Therefore, when consumer takes on the educated options task as well as the assessor task; it was probable to gain from improved attention for them. In addition, they add up to the systems, hence, developing superiority of health care for everybody (Jorm, 2012).


The role of the patient is playing a progressively more significant role in health care service delivery and self-management as consumers are encouraged to be more dynamic resolution regarding the kind of care over and above with self-management of their medical conditions, especially chronic illness management. Consumers’ active involvement in their own care is recognized to increase patient and health care provider’s inspiration and compliance to medication, give better management results, produce better contentment with the received care, and lessens anxiety and stress among the parties involved in the care. Guarantee that consumer has suitable information concerning the treatment and diagnosis is necessary for providing quality and safe services. Giving apposite education to the consumer is a devastating procedure, but given its important results in line with consumers’ authorizing in decision-making following receiving the essential knowledge, its improvement has turn out to be a prerequisite. Consequently, health care givers cause hindrance to consumer involvement in care delivery. In addition the rebuttal to entrust power, healthcare providers, feel not having time thus restricting consumer contribution in health care. Even though some surveys established that a medicinal discussion through which the consumer involved in resolution was considerably longer, other health care provider failed to demonstrate this relationship. Health care provider may permit patient involvement to different levels depending on the nature of their circumstances.

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