The Media Content of the Royal Wedding 1 Essay Example

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The Media Content of the Royal Wedding

Introduction

From the ‘just talk’ perspective to public communication, any politically-oriented media events undertaken raises questions that concern both the media influence and the nature of its contents. However, a number of social psychologists assume that political task within the media is simply an everyday talk (Robinson, Peter & Giles, 2001, p.6). The Royal Wedding between Kate Middleton and Prince William that took place on April 29, 2011 preceded media. In particular, the News of the World also known as the British tabloid riveted England during the summer of 2011. As a result, observers across the world closely followed the proceeding story. Prince William and Kate Middleton’s Royal wedding is one of the great events that have multiple political aspects with repercussions that can be understood beyond the actual festive day. For example, the timing of announcement as well as preparations and the wedding could be entirely considered as part of the Royal plans to negatively affect the recently budgeted austerity actions from taking effect as it was expected on January 1, 2011 (Chiara 2011).

In the article titled ‘Understanding the public at the royal wedding’, Dekavalla (2012) tries to examine the manner in which ordinary members in the public who attended the 2011 UK royal wedding celebrations, were constructed within the televised coverage of this great event on BBC and ITV. Basically, the author focused on political economy theories of the media events as well as the mediated construction of perceptions from ordinary citizens. The vox-pop interviews and inferences were used together with BBC and ITV television channels to get the opinions of the public about the event. The main argument is that by mere uniting the people at the scene of these celebrations as one group which acted collaboratively and the ability to infer what the group thinks as well as giving each member of the public flexibility to express themselves during vox-pops. It means that media coverage played an integral role by contributing to the dramatization of the wedding event. In addition, the media coverage helped to construct the public acceptance of the importance of the event and the significance of this day. In general, these media techniques aimed to call the attention of the viewers of the broadcast to uniquely identify with the thoughts and emotions of the group (Dekavalla, 2012).

From the content analysis by Project for Excellence in Journalism (PEJ), the Pew Research Centre, about 64% of the public reported that the previous news coverage of the royal wedding had too much coverage. In regard to the PEJ summary findings about the modest interest within the run-up to the great event-Royal Wedding, there was too much coverage on wedding. Although two-thirds of the public argued that organizations focused more coverage on royal wedding, a number of them agreed that the media had given the appropriate amount to other international stories. Regardless of their differences in the interested stories, both men (66%) and women (63%) emphasized that the wedding between Prince William and Kate Middleton took too much news coverage. The PEW Research Centre report (2011) showed that since the July 1981 wedding between Prince Charles and Lady Diana, the parents of William, the ABC News poll inquired the different and big events that had recently taken place. From the survey, it was found that most Americans claimed that television news had focused more on the royal wedding and 34% argued that media gave the wedding the appropriate amount of attention (PEW Research Centre 2011). This implies that media played an integral role in making the royal wedding a significant event because it dominated news coverage.

The royal wedding event raises issues of great concern about the media agenda setting. Monroy (2014) explains that the royal wedding of Prince William and Catherine Middleton dominated all the news. The televisions programs For example, could only show the history of these two great people, the magazines provided information about the bride while social networks and websites focused on the wedding dresses. This implies that each source of information centred on the royal wedding more than other economic or political issues. On the same day of the royal wedding, Monroy claims that he read in the newspapers other significant issues, for instance, the missing children that had taken place in Mexico yet went unnoticed (Monroy 2014). It can be noted that Mexican media focus their agenda setting on famous people, morbidity as well as issues of sensationalism. However, if there could be someone to tell the story of the missing children rather than struggling to know how the bride dressed, probably this could make sense to save their lives.

In conclusion, conveying excessive messages that focus on the same topic, a case with the royal wedding event, saturates the minds of people yet more attention might be needed on other significant issues that are given absolute silence. So, what happens is that the reality becomes distorted and its main objective turns out to be a different reality that is constructed by the media.

References

Chiara, C. (2011). The Political aspects of the Prince William and Kate’s Royal Wedding. Retrieved May 5, 2014 from,

<http://www.chezchiara.com/2011/04/political-aspects-of-prince-william.html>

Dekavalla, M. (2012). How the public was constructed at the Royal Wedding. Scotland. University of Stirling

Monroy, C.I. (2014).The Royal Wedding and the Media agenda setting. Retrieved May 5, 2014 from,

<http://strategicommunication13.wordpress.com/2014/03/28/the-royal-wedding-and-the-agenda>

PEW Research Centre (2011). Too much Wedding coverage observed: The Modest Interest within the Run-up to the Royal Wedding. PEW Research Centre for the People & the Press.

Robinson, W. P & Giles, H. (2001). Language and social psychology. London. John Wiley & Sons.