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The Creative Process

The article explains how the creative process is central to innovative thinking. According to James Webb, (1940), creative thinking is a way of combining old and new ideas to come up with a completely new idea. That before a creative thinker gets into action, there must be a problem existing. The creative thinker will develop an insight to the problem that will set him to action after which he/she will combine old and new ideas and put them to practice. This sequential process is best illustrated by Fredric Eugene Ives’s journey towards making major innovations in the field of photography in 1881-1885

James argues that the ability to understand the relationship between existing concepts is the genesis of a creative process. The article utilizes James Webb’s five steps through a creative process as presented in his book, A technique for producing ideas, 1940.

However, the article does not show where the creative process begins. It narrows the topic by summarizing the whole concept using James Webber’s arguments.

The two videos present different business idea that the Dragons will either accept or reject to fund. As one of the dragons, I will buy the idea in the first start-up.

The business is about a unique vehicle design that would set tours in motion. The presenter seem to have knowledge of business profits and margins. He requests for $100 funding and an investment for a 10% stake, which is practical as it is a win-win situation for both partners. The way one of the Dragons take stage to test a ride on one of the new toy samples is a clear indication that the idea if accepted, will build value and convenience in customers. The presenter’s entrepreneurial efforts are visible in his presentation. He presents his idea by concentrating on the prospects’ goals thus attaching a proprietary value to it.

This business idea is neither a foreign one nor a version of the Dragons’ own. Therefore definitely, they will buy the idea.

I will not buy the second start-up idea because it is already existing in many versions and does not in any way reflect value and convenience. The idea is presented with two people, thus making it to appear complicated. The presenters are not confident and as such, they lose focus. They only concentrate on their own goals without taking into consideration those of the prospects.

They use poor strategy and approach and do not show any business result in their presentation. The main presenter seem to lack knowledge on profit margins as he quotes an investment of $150,000 which is not worth the idea. His question-answer response is not clear thus, making the presentation and the idea poor altogether.


Entrepreneurship Middle East Magazine, October 2016.

Webber, J. (1940). A Technique for Producing Ideas. Journal for Planning Research and Studies, 10(1), 191-192.