Summary of the cruise tourism Essay Example

  • Category:
    Management
  • Document type:
    Essay
  • Level:
    Undergraduate
  • Page:
    1
  • Words:
    631

Summary of the cruise tourism

Summary of the cruise tourism

Leisure is the time when one is free from work or duty. This is time when one can rest and take part in activities such as hobbies or sports. During this time, the leisure industry flourishes. The leisure industry has five main components which are; sports and physical recreation, arts and entertainment, play and activity based leisure, home based leisure and country side recreation. Cruise tourism is a major player in the leisure industry. This is a luxurious form of travelling which involves an all inclusive holiday performed in a cruise ship for at least 48 hours. Cruise tourism is done according to a specific itinerary in which cruise ship calls at several ports or cities (Cruise Trends, 2011).

There are different types of cruise tourism such as expedition cruises, river cruises, sea cruises, theme cruises, mini cruises, world cruises and transit cruises. All these are carried out in ships which are equipped with facilities that make them more enjoyable for the passengers. In Carnival Spirit ship in Australia, there are youth programs, live entertainment, casinos, sauna, and day spa among others facilities (Deloitte, 2012).

Cruise tourism has different categories of passengers. Queensland cruise tourism research in 2010 gave detailed information of passengers based on age. The result showed that 32 percent of passengers were aged between 55 and 64 years and no passengers between the ages of 65 to 74. It also showed that 15 percent of the passengers were aged over 75 years and among the passengers 75 percent were pensioners. The main source of passengers for Queensland cruise tourism is Europe, United States and Australia. These passengers choose cruising as their form of leisure due to several reasons. One of these reasons is convenience since you are required to unpack only once combined with the availability of onboard facilities. These facilities offer entertainment, restaurants and shopping conveniently. Cruise shops give their passengers high quality service through their friendly staff. Being tailored for holidays, cruise ships have diverse destinations. Above all, cruising is cost effective (Deloitte, 2012).

The cruise ship industry has many stakeholders in Australia. This is due to plenty of facets that are in the cruising industry. Federal tourism offices, Cruise Down Under (C.D.U), tour operators or ground handlers, Shipping Australia, Shipping Agents, port authorities and consultants are some of the major stake holders in this industry (Queensland Government, 2013).

The growth of the cruise tourism has benefited Queensland in a great way. The sector has helped in building Queensland economy through increased number of tourists which has led to development of unique services and collaboration with the local businesses (Deloitte, 2012). Development of amenities and services for industry support has also been an advantage of cruise tourism.

In Australia, Mega Cruise shipping is projected to help economy rise with more than 1 billion dollars. This is rise from the 301 million dollars in 2009-10 to 1.46 billion in 2024-25. The cruise ship visits has also been estimated to rise from 115 in 2009-10 to 260 in 2024-25. This is in addition to expected 5,000 fulltime equivalent jobs that will be created. Projections for adventure and expedition shipping are also very promising for Queensland. Looking at the economic output, the expected rise will be 30.5 million in the period of 2009-10 to 2024-25. The cruise ships are expected to increase from 214 in 2009-10 to 465 in 2024-25. This will lead to the creation of more than 140 full time jobs (Deloitte, 2012).

References

Queensland Government. (2013). Cruise tourism opportunities, Retrieved September 6, 2013

http://www.business.qld.gov.au/industry/tourism/tourism-markets/cruise-tourism/cruise tourism-opportunities

Cruise Trends. (2011). Industry Experts Look at What the Future Holds. Questex Media Group.

Deloitte. (2012). The economic contribution of the cruise sector to Australia, Retrieved

September 6, 2013 from

http://www.deloitte.com/view/en_AU/au/industries/realestate/tourismhospitalityleisure/4ad38851c91e5310VgnVCM2000001b56f00aRCRD.htm