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Tourism Marketing

This is the process by which tourists are made to be aware of particular destinations inclusive of its attractive cites and where it is strategically located, the key method used to market various forms of tourism is through advertisement.


Figure 1: Sydney Lunar Park


The above diagram Sydney luna park which its original name is luna park Milson point is a destination is an amusement park found in Sydney( Ostwald,2001), new south wales in Australia. The park is a local tourist attraction in Sydney featuring in games and fun provision for the entire family. When viewed from its north side a tourist is able to view the astonishing Sydney harbour.The most convincing part of it is its free entry.


Sydney luna park is promoted as a tourism attraction to the regional level by the destination New South Wales Government .the destination management organization (DMO ) and upkeep of the destination itself is funded by the NSW government.

Critical reflection

Sydney Luna park is a draw-card attraction for the local region since it promotes opportunities for the residents and the DMO hence promoting the is national economy (Och, Offler, Zwingmann, Braybrooke and Graham, 2009)

Australia Wollongong Light Tower

Flagpost point light the synonym of the Australia Wollongong light tower is an active light house located in the coastal city south of Sydney called Wollongong( Lorimer,19870). It was listed as a heritage building since it’s the only place in the eastern Australia that has two lighthouses closely located. Below is the Wollongong tower


Figure 2: Wollongong Tower


It was constructed to maritime traffic control in the Kembla port harbour. It is the very first light house and enjoys double fame as the first to put automatic flash lights. It is considered as landmark structure with aesthetic value due to its historic significance. Due to its vantage point, it is a famous picnic scene spot for the locals, campus students from the nearby university of Wollongong and more so tourists. It is managed by the New South Wales state (Young, 1987).

Critical reflection

The Wollongong light tower is a major tourist attraction centre which require proper maintenance for sustainability as it a source of income through regular visits as a heritage house. Through proper structure to keep its landmark significance, the state is guaranteed continuous income through both local and international visitors


Figure 3: Local trip Web

The above picture is a sample of a local trip web, this can be viewed as an attractive site due to the availability of the bright flowers and the grassland area, (Arewa, 2006). It is locally prepared and is a fitting for celebration occasions like local weddings, gathering site and for excursions. It is very conducive when one desires to enjoy a cool breeze in an aesthetic ground


This kind of destination is normally managed by the local residents (Mallett and McGuckin, 2000) to their advantage. It’s also a picnic and an attractive site for people visiting. As such, it serves as local tourist centre creating a stream on income for the makers, hence creating local employment to the owner

Critical Reflection

Local residents are able to earn some income through such local web destination hence the ability to identify more areas where these can be put up, the more income they can be able to marshal locally. It is an innovative approach to boost local tourism which as well require the support of the state especially now that it has a cost advantage compared to the National attraction centres.

Article Analysis 1: Journal of place management and development

We love the Gong’: A marketing perspective

The paper aims to examine the ‘We love the Gong’ campaign in relation to the city of Wollongong, Australia. The research is informed by growing concern in management and marketing norms application to places. Additional to this development are the roles the governments play and their affiliate departments.

The city of Wollongong is in New South Wales covering an areas of seven hundred and fourteen square kilometres with an approximate inhabitants of 200,000 persons. In the beginning of 20th century, it was an industrial area; a centre for steelworks as the coal mines improved the industrial image hence was increasingly a major employer. On the flipside, in the 90s, Wollongong was faced by a decrease in production due to unemployment, pollution and criminal activities. To commend the leaders, the city was poised as the very first to successfully utilize place marketing campaign with its 1999 city image approach. From 1980s, the economic perspective of the city has been broadened to include education, tourism, health and IT( Information Technology)

The ‘We love the gong Campaign’ was commenced by the Tourism department as a jingle for creating awareness and promoting the city brand to woo more tourists to the city. However, the study sought to understand whether the campaign was for merchandise approach to sell T-shirts or to promote place management and principles for marketing.

To come up with the right responses, an interview was administered to the person responsible for the campaign and the following were the findings:

  1. The campaign was more skewed to merchandising process

  2. It involved local inhabitants as promotion strategy

  3. It was focused on interior concept of place identity

  4. It was carried out by skilled manpower and sufficiently funded

  5. It gained millage by partnership creation with local media, businesses, political class, sportsmen and women and local residents

  6. Social media was optimally utilised in the campaign

Article analysis 2: What does social sciences researchers and motor mechanics have in common

The following are the similarities discussed between social scientists and motor mechanics

  1. Both have to read/research and gain knowledge from a variety of sources ranging from online material, teachers, educative meeting, books and any print material available on the subject topic.

  2. Both have no choice than to develop in depth passion for their discipline since the aim of both is gain skill and the know how to carry out the expectation of the discipline

  3. In both cases, each ought to know the apparent challenges that face the applicability of the discipline chore and develop mechanisms and for this case methodologies of how to tackle such. Such methodologies must be benchmarked with existing or already researched methodologies to gauge their effectiveness.

  4. In both cases, thorough understanding of diagnosis procedure should be well and exhaustively researched to avoid under or over diagnosis. In the same case, a practitioner in both cases ought to be well knowledgeable to avoid wrong diagnosis to ‘identified problems’


Arewa, O., 2006. TRIPS and Traditional Knowledge: Local Communities, Local Knowledge, and Global Intellectual Property Frameworks (TRIPS Symposium). Marquette Intellectual Property Law Review10, p.156.

Lorimer, M.,1987. Keeping the light burning, a cultural resource management strategy for lighthouses. Bulletin of the Australian Institute for Maritime Archaeology,

Mallett, W. and McGuckin, N., 2000. Driving to distractions: recreational trips in private vehicles. Transportation Research Record: Journal of the Transportation Research Board, (1719), pp.267-272.

Och, D.J., Offler, R., Zwingmann, H., Braybrooke, J. and Graham, I.T., 2009. Timing of brittle faulting and thermal events, Sydney region: association with the early stages of extension of East Gondwana. Australian Journal of Earth Sciences56(7), pp.873-887.

Ostwald, M.J., 2001. Identity Tourism, virtuality and the theme park. Virtual globalization: virtual spaces/tourist spaces, pp.192-204.

Young, R.W., 1987. Sandstone landforms of the tropical East Kimberley region, northwestern Australia. The Journal of Geology, pp.205-218.