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Subject name: Introduction to Tourism & Hospitality. Essay Example

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Technology in Tourism

Technology in Tourism

Introduction Of all

the
other
categories of international
trade, tourism is seen as the
most
flourishing
business
all over the
world. It is amongst the
most
recommended
economic
and
social
phenomena
worldwide. Tourism mainly
comprises of three components, namely; attraction, accommodation
and
travel. The
quality
if
the three main
services
are enhanced by utilization of modern technology. Countries
which
utilize
modern technology in the tourism sector
tend to reach
the
zenith of satisfying their customers
faster as compared to countries
which are still
lagging behind in their technology. Owners of tourism companies
have to strive to attract
more
customers
and
maintain their old
customers. They
do
so by appreciating
and
utilizing
the
modern Technology has

technology (Singh, 2008).been
utilized
effectively in many
countries
for
several
years in the
past. For
instance, I
the
attraction’s sector, technology have
been
used to attract
many
people to different
tourist
destination. This is through advertising to the
people, and
giving
details about the
tourist
destination, where to find
the
destination
and
the
kind of
goods
and
services
offered at the
site of visit. Some of the technologies utilized to advertise
and
give
information about tourist
destination are websites, television adverts and
travel documentaries. Web has been
the
most
successful
kind of technology utilized
because
it
allows
for
two way
communication between the
consumer
and
the
tourist
company. According to Parsons (2013), what
makes
the
web
the
most
businesses that have
succeeded in the tourism sector, have a form of advertising
strategy
and facts that attract
the user, engage
the user by listening to their opinions
and
providing them with feedback upon being
requested to do
so, ensures
that
the users are retained
and
attracted
back
time
and
again, provides
back customized interaction to the user and
learn
the users preference.
Some of the web/internet based advertising
methods
indulge in use of social
media
for
example; face-book, twitter or
what’s-app services (Hall, 2007). The
difference between using
traditional
kind of adverts and technological adverts is that
it
encourages a dialogue between the service/good provider and
the
consumer, unlike traditional
marketing which is one way based (Singh, 2008). In

the
accommodation
sector technology have
been
utilities
effectively in many
tourist
destinations, to offer
information about the
kind of
accommodations
available, the
places
where
the
accommodation
is situated
and
the
cost of the
available
accommodation as well as the
neighboring
places to the available accommodation (Fuchs, Ricci & Cantoni, 2012; King, 1996). Technology has also
been
utilized
effectively to provide an opportunity to the
consumer to book
and
view
the
available
accommodations
even before travelling to the
destination. Most of the
tourist
hotels
have internet services
which
help
the
tourists to keep in touch with their families
left at home, and, therefore, eliminate the boredom, and
share their experiences about their visit. Such technologies include
social
media as well as skipping
services. Other
includes
the utilization of telephone
services to communicate to their families from the
foreign
country. Finally, technologies such as televisions
have
been
utilized
in most
tourist
accommodations to keep
the
visitors
entertained
and
updated bout the
current
occurrences globally (Cooper, 2008).

In the
travel
sector, technology has been
utilized
successfully by different
tourist
companies. It has been
utilized to assist
the travellers/ tourists
have an easier
time during their movement from one tourist
destination to another. For
instance, it is utilized to assess
the
available
forms
travelling
companies
available in the
local
site of vest (Sirgy, Lee & Rahtz, 2007). They
also
utilize technology to learn about the
company
which has the
best
record about travelling in the
area
they
want to visit.
The
tourists
are also
given a chance to view
the
prices from different traveling companies through the utilization of technology. They are also
able to make bookings of the
transport through online methods. These
include
paying through PayPal or
wire
banking
and
reserving their seats
I
the
traveling vehicles/planes (Fuchs, Ricci & Cantoni, 2012). Technology is also
utilized
in most travelling sectors to inform
the
customers as well as entertaining them. Some of these technologies include documentaries offered
in the travelling vehicles to inform
the
consumers about their whereabouts. Others include
television
sets in the
vehicles to keep
the travellers engaged
and
entertained (Cooper, 2008).

Technology plays
very
vital
roles in the
field of tourism. Some of these
roles
include
assisting
the service/goods provider understand his/her customers in a better
way. Modern technology encourages a two way
communication between the
service provider and
the
consumer unlike the
traditional
form of services (Machado, 2006). The
customer can air their opinions to the
service provider and
hence
the provider is able to
identify
the
consumer’s preference. Some of the technologies include
the
social
media as well as the websites from different tourism companies. Additionally, technologies such as internet and
televisions
also
enlighten
the service/good providers with information about the
demand level of certain
services
and
good. This
information
enables
the
service provider to identify
the
kind of
goods
and
services
that
they should invest
more

in (Cooper, 2008).Moreover, technology makes
provision of services
faster
and
more
efficient. For
instance, information
dispensed on the internet about different
services
offered by different
companies
make
it
faster
for
the
consumers to make a choice about the
company
which
best
serves his/her demands. This
saves
the
client
the
time he/she should be using to visit
different
companies in order to gather
information about the
company
which
best
suits his/her demands. It
also
provides
the
clients a chance to interact with other
consumers
and
have their opinion about different
companies unlike in a traditional
setting
where
the
consumer would have
made their choices
independently

(Singh, 2008).Finally, technology assists
the
owners of different
companies
make a bigger
profit. This is because, one computer can serve
the
purpose
served by 20 different
employers at a faster
speed. It is more
expensive to employ
people to do
the
work
which can be served by a machine. Additionally, the
owners of different
companies
tend to attract
more
customers by advertising in different
forms of technologies and
hence
increasing
the
profit
scale within the
companies. Technologies such as utilizations of computerized
machines during calculations
eliminate
much arithmetical error that can occur during utilization of the
manual
method, and
hence
reduce
the
amount of losses
made through arithmetical error (Murph & Olaru, 2009) In

.conclusion, over the
past ten years, international tourism has had
tremendous
changes. The
invention of the internet and
readily
available
information to most of the
people across the
world
has
impacted
the tourism industry in a big
way. As a result of the
diverse
ways of handling
business dealings currently, there has been a need
for
different
business
owners to be innovative to make
sure
that
they
compete
well
and
survive in the
current
market. This has made
many tourism companies
adapt a third “T” In their business i.e. “travel, tourism and technology.» Technology plays a very
key
role in the tourism industry and
each
and
every
owner of such
company has a responsibility to adapt
new technology and
utilize
it to the
advantage of their own
companies.

List of References

Cooper, C. (2008). Tourism: Principles and Practice (3rd ed.). Harlow: Pearson Education.

Fuchs, M., Ricci, F., & Cantoni, L. (2012). Information and communication technologies in tourism 2012 proceedings of the International Conference in Helsingborg, Sweden, January 25-27, 2012. Vienna, SpringerWienNewYork. http://dx.doi.org/10.1007/978-3-7091-1142-0.

Hall, C. M. (2007). Introduction to tourism in Australia: development, issues and change (5th ed.). Frenchs Forest, N.S.W.: Pearson Education Australia.

King, B. E. M. (1996). A regional approach to tourism education and training in Oceania: Progress and prospects. Progress in Tourism and Hospitality Research. 2, 87-101.

Machado, C. (2006). Introducing Learning Technologies in Tourism and Hospitality Studies in Central Asia. Journal of Hospitality & Tourism Education. 18, 56-66.

Murphy, J., & Olaru, D. (2009). How information foraging styles relate to tourism demographics and behaviours. Journal of Vacation Marketing. 15, 299-309.

Singh, L. K. (2008). «Issues in Tourism Industry». Fundamental of Tourism and Travel. Delhi: Isha Books. p. 189.

Sirgy, M., Lee, D.-J., & Rahtz, D. (2007). Research on Consumer Well-Being (CWB): Overview of the Field and Introduction to the Special Issue. Journal of Macromarketing. 27, 341-349.