Stakeholder Characterisation Essay Example

Reduce Traffic Congestion in Melbourne Australia

Step 1- Identify stakeholders

The stakeholder analysis we did in the Workshop for the main project:

  1. Department of transportation in VIC.

  2. Road users.

  3. Road planners.

  4. Emergency system in the city (ambulance, cop, and fire station…etc.)

  5. Department of environment, land, water, and planning.

  6. Neighboring businesses.

  7. VIC road.

  8. Benefactor.

  9. Department of Health and Human Services.

Figure 1: showing influence of stakeholders in my project

Stakeholder Characterisation

1-Why did you pick this group?

The group I picked is the road users group to assist in this project. Their influence in the project can include providing the necessary information that I can use in the process of looking for solutions that can be used in the process of addressing the increased traffic congestion. This group of stakeholders can be crucial in providing solutions towards achieving reduction in traffic congestion in Melbourne Australia. Road users are important to the success of this project where they can be a source of valuable information in the project.

The stakeholder group that I have chosen of road users in the process of conducting this project cannot stop my project. In fact, they can be important sources of reliable information that I can use in my analysis concerning traffic congestion. The project will impact them in various ways. First, they will get a chance to give their opinions concerning how best they think the traffic congestion can be handled (Clarke & Hawkins, 2006). Also, the road users will be in a position to be heard by the relevant authorities concerning their experiences they have gone through due to traffic congestion.

2-Who are they?

Road users are among the stakeholders who have been experiencing the effects of the increased traffic congestion. They have been looking for a way that they can use in the process of addressing the issues of traffic congestion hence my project will provide a good platform that they will use in the process of giving their opinions concerning how best they think the issues can be resolved. Besides, they will have the chance to give their opinions concerning who has been sleeping in his or her job resulting in the increase in traffic congestion (Downs, 2000). The road users have different political opinions concerning the issues of traffic congestion. For instance, some road users perceive this as the responsibility of the ministry of transport to ensure that regulations are put in place for controlling traffic congestion (Currie & Lai, 2008).

3-What information do you need from them?

The information that I can seek from this group aiming at shaping my project can include their opinions concerning how traffic congestion can be reduced. I will be seeking to know how traffic congestion has been affecting the road users and the change that they propose in the transport sector. Besides, the other information that I am seeking from the road uses do include their views concerning how the local government has been addressing the issue of traffic congestion and its implications to doing business. It is through the opinions of the road users that I can be able to know the strategies that can be employed in the process of reducing traffic congestion in Melbourne Australia. For instance, I will be able gain access of important sources of information regarding the major steps that can be taken in the process of addressing the challenges faced due to the traffic congestion (Stopher, 2004). Therefore, through their opinions, I will be able to come up with reliable findings that can be used in reducing traffic congestion.


Clarke, H., & Hawkins, A. (2006). Economic framework for Melbourne traffic planning. Agenda: A Journal of Policy Analysis and Reform, 63-80.

Currie, G., & Lai, H. (2008). Intermittent and dynamic transit lanes: Melbourne, Australia, experience. Transportation Research Record: Journal of the Transportation Research Board, (2072), 49-56.

Downs, A. (2000). Stuck in traffic: Coping with peak-hour traffic congestion. Brookings Institution Press.

Stopher, P. R. (2004). Reducing road congestion: a reality check. Transport Policy11(2), 117-131.