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Sports Tourism


Advertising sports tourism requires the competition and the host destinations to be cross-utilized to advance the nature of encounters that the game travelers acquire. Diverse types of game travel such as spectating, participating and venerating sports are in this way potential supplement, and the nature of framework and administrations at the goal give vital support to the general sports tourism encounter. Chances to associate with sightseers who share a game intrigue can likewise upgrade game voyagers’ experience. Cross-utilizing of game and goals is encouraged when vertical and horizontal alliances are framed among game and tourism suppliers. Advance research is expected to investigate the impacts of the sports tourism, the players in this sector and their roles and also the impacts of the games as a tourism venture.

Terms used: advertising, tourism, framework, administration, travelers, games, voyagers, goals, research.

Table of Contents


4Chapter 1

41.0 Introduction

41.2 Problem statement

41.3 Aims of the study

41.4 Research questions and hypothesis

41.4.1 Research questions

51.4.2 Hypothesis

51.5 Scope and limitation of the study

51.6 Definition of terms

6Chapter 2: Literature review

62.1 Introduction

62.2 principal parties in the sport tourism

72.3products offered by key players

82.4 target group in sports industry

82.5 Is sport a shape or niche of tourism?

92.6 supply chain in sports venture

9Chapter 3: Research Methodology

93.1: summary of the empirical study

103.2: impacts of sports to the economy

103.3: contributions of the literature review to the study

113.4 limitations of the study

11Chapter 4.0: Findings

114.1 introductions

114.2: Ethical issues in sports tourism

12Chapter 5.0: Conclusion and recommendation

125.1: overview

125.2: Summary of the findings

135.3: Discussion and conclusion

135.3: The study contribution to knowledge

135.4: Recommendation


Chapter 1

1.0 Introduction

The sports industry has been attributed by most of the scholars in the world as one of the most influential sectors of the economy. This concept is outlined by looking at the core board encompassing different forms of sporting all over the world. People have been seen to travel to various destinations on earth to watch games. For instance, some individuals who view football as their hobby have been making the journey to countries such as Brazil and Boston to have a reality show of the continuing games.

1.2 Problem statement

There are quite some factors in which majority of the population do not understand as much as sports tourism is concerned. Therefore, in efforts to make most of the fanatics of games to know, the sports industry has to be studied and its significant findings documented so as to promote this market.

1.3 Aims of the study

This research was majorly carried out with the aim of understanding different forms of sports tourism in place, roles of various parties encompassing this field of travel and the manner in which they corporate with one another so as to uplift it.

1.4 Research questions and hypothesis

1.4.1 Research questions

  1. What are the key aims of sports tourism?

  2. What are the impacts of the sports tourism to the economy?

  3. Who are the key players in the sports tourism?

  4. Who are the target group in this type of travel?

  5. How do the key players in sports tourism cooperate with one another?

1.4.2 Hypothesis

  1. Sports have helped in boosting of the tourism sector in the world.

  2. Sports tourism has assisted in enhancing economic, cultural and environmental status in the world.

  3. Sports tourism has led to increase in social evils such has prostitution in the world.

  4. Sports tourism has facilitated improvement in infrastructure in different parts of the world.

1.5 Scope and limitation of the study

The extent of the research aligns itself to a particular target group to (or “intending to”) establishing the qualitative data concerning this field of tourism. The limitations of this research arise from the irrelevant details given by various correspondences that the researcher approached regarding the matter under scrutiny.

1.6 Definition of terms

Sports tourism- this refers to the type of excursion whose participants’ primary intention is to watch games in a foreign country.

Culture- this relates to the way of living regarding dressing, eating excreta of a particular country or community.

Infrastructure- it refers to the development of the communication and roads industry.

Chapter 2: Literature review

2.1 Introduction

This part outlines on the research done by different scholars concerning the sports as a tourism endeavor. The scholarly articles on the diverse roles played by the principal promoters of the games and the ways in which they cooperate with one another shall be delved upon in an explicit way. The researchers’ point of view pertaining products offered by the key players and the target groups evident in this sector is also attributed in the literature.

2.2 principal parties in the sport tourism

According to Hudson and Hudson (2014), students and practitioners have been the leading players in the games travel. They attribute this by the view that most of them have been in the forefront in the establishment and revising of the contents concerning this type of sightseeing. For instance, they allude that most of them travel to different destinations with the aim of collecting data pertaining different type of games. Later on, the information is documented online so as to help in reaching out to the masses on the issues to do with sports. Hudson and Hudson further reiterated that Goal had been one of the most envied games around the world with a large number of parties. As per their statistics, it has a market value worth $ 30 billion which is made from close to a million travelers yearly to different countries to play and watch this type of game. Also, Sham (2016) outlines that, marketers form the most integral part of the sports industry. According to him, these groups of people have the privilege of publishing information through the different media platform concerning sports. As a result of such, most of those who obtain the information in one way or another develop the interest of traveling to different locations to watch games. Therefore, this helps in boosting the tourism industry through the various types of games being advertised through the social media. Moreover, Sham highlights that the flow of information from the advertisers influences the type of game in which different stakeholders and the customer’s value. These results from the comparison made between the competitive proportions which are available in the market. Sham further reiterated the competition presented by different marketers promotes the anticipation in watching the game of their desires. He affirms that the challenged act as the central success factor to this group to prolifically develop the competitive proportions based on the understanding of diverse fanatics of games and stakeholders. The interest is illuminated by the urge to develop their interest regarding the needs, expectations and their wants in the match of their dream. Furthermore, Sham view stakeholders as people who can share the marketing history of the games before making the decision on which to focus on regarding watching and facilitation. From this context, one understands an inductive constructivist approach for the conceptual framework on how different sports organizations beneath the media through marketer, the stakeholders, students or various stakeholders work to make the sporting an adventurous endeavor among many people.

2.3products offered by key players

Apart from extensive information given by different players in the sports industry to its potential buyers, it has come to our attention that they also offer some valuable products to the players, spectators and even organizers. Chauhan (2016) outlines that; the key players in the sporting market have for an extended period helped in the construction of the hospitality sector. This helps in the accommodation of different travelers. Moreover, the author gave an example New Delhi in Indian is endowed with the greatest reception areas in which the fanatics of different games can rest. Moreover, Chauhan underscores the stakeholder such has the government has enhanced the infrastructural development so as to provide the humble resting point for the clients all over the world. This infrastructural development is more outlined in the Brazil with a stadium which can host relatively a billion people watching different types of games across the continents. Through this, most of the business activities go high simply because of a vast number of buyers available in the area. Therefore, the economic capability of the countries which hosts the games is improved significantly.

2.4 target group in sports industry

Sports tourism is one of the fast growing ventures in the world today due to its occurrence in the regular basis. Bruch, (2012) reiterates that individuals are the most targeted in this field of sports. The marketers perform their duties using various social media with the aim of reaching a good number of people who can as well volunteer to visit some locations with a view of watching sports as well has known the place. Furthermore, this author states that most of the people are not so much exposed to the understanding that going overseas to watch sports is a form of adventure. As a result, their emphasis is to present such sort of the mechanism under which can firm an inspiration to travel abroad and watch games as a form of the tour.

2.5 Is sport a shape or niche of tourism?

It is very imperative for the reader to have an insight pertaining whether sports is a niche is an independent type of games. Chauhan (2016) outline that games are more of a niche than a kind of tourism. He explains this by addressing that; most people usually visit a place not to view its exemplary beauty but how players are competing in the field. Thus, their glance to the beauty of the sight comes after their satisfaction regarding games. He continued to emphasize that those who visit a place for relaxation have plans unlike the ones visiting a destination with an aspiration of watching which comes as a result of an upcoming event, not in one’s plans at all.

2.6 supply chain in sports venture

Most firms in the world can operate only in the environment of the economy. Premkanna (2016) sees this as a change to the corporate responsibility which is related to the expansion and the contraction in the sports industry depending on the key players. The field will have maximum profits and its performance seen if at all it strives to maintain the best services regarding infrastructures and the hospitality.

Chapter 3: Research Methodology

3.1: summary of the empirical study

Diverse methodologies were used in sourcing of the most relevant information concerning the sports tourism. The analyst used both the secondary and the primary sources of information so as to ensure that nothing is left out of work done in this field of tourism. The primary data was mainly concentrated on interviews of different marketers who for an extended period have practiced an impeccable role in ensuring that this industry grows. Moreover, it is incumbent to outline that secondary sources of information were also used intensively (Ghezelsefloo et al. 2016). For instance, publications, journals magazines, and the literary texts were maximized in understanding different aspects in this field of economy. Business journals from various clubs which sponsor and own a variety of games were also used in the tabulation of the result of this research work. It was very necessary for the researcher to be first acquainted with different firms dealing with sports before beginning the process of developing one’s ideologies to fit into the paperwork. The table 1.1 below shows the tendency of the sports tourists on the issue of the sports shits regarding growth.

Number of turn-up felt(annually)


4 million

1.1 million

3.2: impacts of sports to the economy

Economy forms part of the wellbeing of the citizens in all regions of the world. For a country to be well established, its economic standard must be influential in one way or the other. Sports have enhanced the living conditions in different forms. For instance, the hospitality sector has considerably improved. This is through its ability to provide accommodation and refreshments to the travelers. The revenues collected are used in developing of different sectors of the economy with the aid of the revenue collected from the business owners (Cai & Dai, 2015). Therefore, the essential public utilities such as the hospitals and the schools are reconstructed. Besides, these industries offer employment opportunities such as waiters, tourist guide, and the cooks whom in return help in developing their families. This helps in the improvement of the living standards of a given locality.

3.3: contributions of the literature review to the study

This study has been having received its ingredients by making use of the research collected from different scholars who have done an extensive review of the sports. Consequently, one could make a lot of hypothetical comments by using the information in the print media, books among others. Commendable, one was able to understand the different products offered in the sports tourism by reading works of (Chauhan, 2016). This means that the literature from various scholars should be given tributes due to much anticipations in which one receives by the captivating signals concerning the visitation through watching of games.

3.4 limitations of the study

Despite that the survey provided precious knowledge in the gaining of the investigation involving sports, it also had its dynamics. The distinct primary sources were biased in nature thus, providing of up to date information is not possible. Additionally, most of the target group are very reluctant due to the fact they most of the sports are aired on the television and making a journey is seen as time wastage and resource wastage. This led to the failure to cooperation while attesting to these facts.

Chapter 4.0: Findings

4.1 introductions

4.2: Ethical issues in sports tourism

Ethics is one of the crucial parts of human nature in which everybody should always put into consideration. However, the games industry has frustrated the attempt by different organizations to facilitate it worldwide. One of the main problems encountered in this scenario is social ethics. Most people after staying in a given state copy the way of living and later on try to fit into it without considering a lot of ethical problems in which it comes with it. Besides that, the issues of prostitution and other social evils have also been escalated by the presence of foreigners in a country. Some of the travelers are asylums such as ISIS who have been reported to commit inhumanity all over the world. They take such opportunities to explode bombs giving masses unknowingly. The environmental degradation has also been at a center of discussion resulting from sports. During such events, most people pollute the environment by dumping of the plastic bags among other pollutants. These harmful wastes have a lot of adverse effects on the environment which if not delved upon on time might create a lot of humanitarian crisis. Moreover, international ties have increased due to frequent coming together brought by participants in the field of competitions.

Chapter 5.0: Conclusion and recommendation

5.1: overview

Sports tourism has been in existence for an extended period. Nevertheless, many people have not explored as it is expected. The majority of citizens prefer to watch games such as the England Premier League via the television instead of visiting Stamford to have the real match. For that reason, lots of advertisements and emphases on the need to travel to such countries like England, Brazil, and London to watch live games should be on the board. More so, it was established that people prefer traveling to watch games based on tastes. Table 1.2 shows the game and the percentage of the preferences.






table denies

5.2: Summary of the findings

Despite the degradation in ethical standards, people should be taught on the accurate measures so as to avoid problems brought by traveling to the new culture. The citizens should be made to understand that culture is one of the main domains of living and thus they should always stick to it so as to pass the health ones to their generations (Bing et al..2015). Additionally, marketing on tourism in the name of sports should also be given weight since this is the most efficient way of solving economic, social and political differences between different countries on earth. Likewise, the environmental problems should be addressed by putting strict measures to those who damn anyhow. More so, education on the best practices to the environment should be mandatory.

5.3: Discussion and conclusion

This paper has been of great aid to those who usually view games as something which does not add value to non-players. It is well outlined from the literature that most of the countries have developed due to the emphasis they put on the games. Traveling abroad gives one an ability to mingle with people from different traditions and thus forming the basis for the appreciation of the precious nature one have in particularly the codes of behavior.

5.3: The study contribution to knowledge

Through the study, most of the people will develop an insight of the importance embracing this type of tourism so as to better life by traveling to different destinations on earth. This provides room for relaxation through leaving behind routine duties and moving to new ventures and so forth. People can also understand about the various stakeholders who have had a great change to the masses through mass media. It is important also to outline that this research enables one to have a similar measure on the tourism sites in the world rating them on the issue to do with games. More so, one can also know which type of sport is enthusing on watching.

5.4: Recommendation

It is with nostalgic to underscore that games industry has been enhanced a lot of theoretical and conceptual framework to almost everyone from one way to another. It is thus crucial to state that the government ought to help in the financing of its citizen to travel to different parts of the world while accompanying their players. By doing so, the country will have many ambassadors who sell its heritage, and thus it may form a basis for investment from great business persons in the world. Additional, future studies should also be put under consideration for one to be sure on what this sporting tourism entails.


Bing, Z., Li, Y., Miao, T., ZiWen, W., XueFeng, C., Lu, L., & Feng, L. (2015). Sports industry and tourism integrative development effectiveness prediction. Journal of Chemical and Pharmaceutical Research, 7(3), 1867-1872.

Bruch, M. (2012). Horse-based Tourism in Iceland — An analysis of the travel motivation of equestrian tourists. Hamburg: Diplomica Verlag.

Cai, Y., & Dai, J. (2015). Research for sports tourism willingness of Hangzhou residents. Journal of Chemical and Pharmaceutical Research, 7(6), 152-156.

Chauhan, M. (January 01, 2016). Travel and Tourism Sector in India.

Ghezelsefloo, H. R., Niknezhad, M. R., Razavi, S. M. H., & Rostamzadeh, N. (2016). Designing Model of Small Scale Sport Tourism Development.

Hudson, S., & Hudson, L. (2014). Golf Tourism. Oxford: Goodfellow Publishers Ltd.

Premkanna, P. (January 01, 2016). Impacts of Several Factors in Tourism Industry.

Shams, S. M. R. (April 01, 2016). Stakeholder Relationship Management in Online Business and Competitive Value Propositions: Evidence from the Sports Industry. International Journal of Online Marketing (ijom), 6, 2, 1-17.