Social Message Essay Example
Social messages are important in the society as they are meant to pass important information that affects the society. The use of the social messages is common when creating awareness about certain pressing issues in the society. The messages can also be used for warning the members of the society against using certain substances or engaging in certain activities. It is thus important to ensure that the appropriate media is used to pas the message. The targeted audiences are usually restricted to a certain group of people as the message is usually targeted to certain groups. The members of the society are usually keen about the social messages as most of the issues affect them. It is for this reason that the social messages may end up attracting a wide coverage.
The approach used is also of concern as the message may end up attracting different groups of people. The language used in the social message should be clear and well understood by the targeted group. It is also important to ensure that appropriate language is used in order to ensure that no one is offended. It is important note that the social messages are not supposed to attract controversies. The means of passing the social message is also important as it determines the coverage. On most instances, the use of posters may not be effective enough when a wide coverage is required. On the hand, it is also important to ensure that the message is precise and direct to the point. The approach used therefore determines the effectiveness of the message. The role played by the social media is also important in educating the members of the society (Sharda, 2013).
Sharda, R, 2013, Should I send this message? Understanding the impact of interruptions, social hierarchy and perceived task complexity on user performance and perceived workload, Decision Support Systems.
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