Social media marketing plan: V/line Essay Example

  • Category:
    Marketing
  • Document type:
    Assignment
  • Level:
    Undergraduate
  • Page:
    1
  • Words:
    378

V/line Activation Plan

Submitted by Names:

Activation plan

  1. Subscribe to the Facebook ongoing update feature, to
    link
    the user to the
    display of the
    company’s adverts page
    or
    the
    company

    website.ii) Regularly
    update the website with any
    new
    information
    concerning
    the
    company’s

fresh
products
and
any
additional
services
that
commuters could benefit from e.g. temporary discounts

iii) Enroll
into Facebook’s upcoming
events
panel, for
notifying the clients about any
forthcoming
events e.g. promotions, etc iv) Design a
.Travelers’ club
panel website for client’s v) Regularly update the official blog and enable live feeds
online bookings and schedule its launch

vi. Engage in Instagram photo competition to offer users the
opportunity to use #hashtags to upload photos and
participate in competitions.

vii) Introduce advertising feeds on app to run across a publisher’s
network.
viii) Initiate company personalized Tablet
apps. ix) Introduce puzzle
games
for
awareness
endeavors and for promotional purposes.

Social
media is formed by the
engagement
policy and
it
demands a constant
input from the
company’s social
marketing
manager. Social
media
serves a greater
purpose than simply a publishing platform. If
the
debate
is initiated, all
participants must stick
around
and
engage in it. There
exist
numerous monitoring tools in the
social
media that offer
instant
alerts
when
company’s posts
are shared. This assists in monitoring
the
engagement of company’s status updates with the users and
also
the
traffic on the
site (Westwood 2013).

The
company should utilize
the
social
media
platforms that are most
popular
such as Twitter and Facebook. These
platforms
have
the
largest
number of users. The users engage in heated
debates about any
rising
topics. The users can give a clear
picture of the
company’s products
and
provide
both their support
and
dissatisfaction about any
services
offered by the
company (Luther 2011).

Social
media is a commanding
and affordable marketing
tool that should be taken
seriously. V/line should create a social
marketing
strategy that is capable of generating results. Social
media is a primary
measuring
tool
for
company’s success
and
any
visionary
company must utilize
it (Evans 2008).

Bibliography:

Evans, D. 2008, Social media marketing: An hour a day. Indianapolis, Ind: Wiley.

Luther, W. M. 2011, The marketing plan: How to prepare and implement it. New York: AMACOM.

Westwood, J. 2013, How to write a marketing plan. London: Kogan Page.