Self-reflective essay ­- Bachelor of Marketing Management Example

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Self-reflective essay ­- Bachelor of Marketing Management


Marketing management appeals to me. I consider it one of the most significant departments of any business venture. I also recognize the significance of marketing for a more competitive business, in spite of its size. This reflective essay explains the reasons I chose to study Business Management. It further explores why I chose to undertake some units and self-paced unit in the online environment, and how I would like to learn and understand new concepts. Also examined include an analysis of my current study skills and shortcomings, how I will timetable my study and reasons for choosing to study full time.

Much of the interest to study Business Management was spurred by my previous experience working in a small to medium-sized business as a marketing assistant. While there, I was extensively involved in performing competitor analysis, market research, and strategic marketing, leading to significant marketing milestones. Still, my key objective at present is to supplement my marketing experience. In my view, a degree in marketing management lays the groundwork for marketing. Hence, it is important that I hone these skills. Additionally, I am keen to acquire and polish my management style, and to add problem solving, and strategic thinking skills to my portfolio in any business enterprise I shall have an opportunity to work for.

Put differently, I have the aspiration and motivation to perform well in my future marketing endeavours at a company of choice. At present however, I aspire to grab any learning opportunity presented my way. Thus far, I have studied 7 units: Introduction to Economics; Accounting for Manager; Business Law; International Marketing; Consumer Behaviour; Services Marketing; Marketing Management and Planning. I am particularly interested in the Consumer Behaviour and International Marketing unit, as I believe they sufficiently challenges my more management skills as well as tests my theoretical skills on consumer behaviour management.

While the course has proved to be long and at times frustrating, I have gradually, yet surely prevailed. I understand that completing the course is critical if I have to have competitive marketing skills. Indeed, this is what also provides me with the drive to finish my degree.

Regarding the reasons for selecting a self-paced unit in the online environment, I would admit I am particularly interested in a self-paced learning approach, as I prefer learning at my own time and pace (Rhode, 2008). The internet provides vast opportunities for self-paced study. One particular opportunity is that I would not have to study at the same time with other students or alongside the instructor, since I can visit the internet any time to take my own study.

I am also convinced that self-paced learning will offer an opportunity to study independently anywhere using my mobile phone or tablet. In case I would need to catch up with a lecture, I would check for the lecture videos online at my own convenient time. I also get to choose the specific topics I need to study, particularly those I deem necessary to increase my understanding of what has been taught. On other advantage is the potential for added flexibility (Murray et al., 2012). For instance, when late for classes, I can still follow up with what the lecturer taught at a more convenient setting. Additionally, I consider self-paced learning as apt for exploring deeper marketing knowledgeable, rather than the limited content I would expect from the lecturers of books.

Regarding how I would like to learn and understand new concepts, I would prefer learning using an approach that makes sure I can interact with the learning content. This describes an approach called learner-content interaction approach, which makes sure that the learning activity is carried out place when the learners can access multiple media representations of what they are studying (Wright, 2011). According to Miyazoe and Anderson (2010), such an approach can be categorised under “internal didactic conversation.” Essentially, the learner converses with his thought about the ideas under study. One reason I prefer this approach is since I have tended to depend on content-interactive technology like iPad to learn, as I like to study anyway in campus or outside the campus.

I also prefer a learning approach that would allow me to interact with the instructor. The main reason for this is since teacher-learner interaction approach supplements the online learning with face-to-face learning (Bude et al., 2005). For this reason, it offers a crucial learning opportunity in which ideas can be shared, knowledge constructed, and topics clarified on-the-go. As a result, in spite of the propensity to rely on the intern, I still acknowledge that the classroom is the most important setting for learning for any student.

As regards my core study skills, my most prominent skill is research skills. I depend significantly on the internet for my studies, as this provides an unrestrained scope of learning. However, this has not been as advantageous as it seems because deducing the vast knowledge is sometime difficult, which leaves me fatigued and frustrated. Sometimes, I go beyond the course outline, which sometimes proves futile, as I realise sticking to the course notes is sometimes more useful.

Therefore, I must acknowledge that self-learning is not particularly as useful as it seems. I recognise the significance of lecturers or instructors, as they offer a more guided approach to learning. Because of this, I plan to set out time to consult with the lecturers, acquire all the lecture notes, and involve myself more in-group learning.

I intend to design a timetable with detailed outline on the specific hours I should interact with the lecturers, engage in group work, and take part in online study. I will include all the subject areas in the timetable. Priority will be on the trickier course units, which would also be accorded more study time and consultation time.

I am interested in undertaking full time study Business and Management. The goal is to finish my degree programme in marketing management, with a concentration in international marketing. I aim to focus on the cultures of different groups in addition to how to market in multicultural settings. For these reasons, I have come up with a concentration that interlaces the broader aspects human behaviours and cultures, at any rate the world is getting more globalised, as more companies are hoping to serve diverse customers segments globally (Yalcin, 2012). Consequently, the opportunities to work overseas are also growing rapidly.


Overall, pursuing the course is essentially to gain deeper insight into the marketing process. In particular, I have enjoyed studying market research at the University and I believe it has enabled me to gain problem-solving skills as far as marketing a business is concerned.


Bude, S., Bonk, C., Magjuka, R., Liu, X. & Lee, A. (2005). The Importance of Interaction in Web-Based Education: A Program-level Case Study of Online MBA Courses. Journal of Interactive Online Learning 4(1), 1-19

Miyazoe, T. & Anderson, T. (2010). Empirical Research on Learners’ Perceptions: Interaction Equivalency Theorem in Blended Learning. European Journal of Open, Distance and E-Learning, 1-9

Murray, M., Perez, J., Geist, D. & Hedrick, A. (2012). Student Interaction with Online Course Content: Build It and They Might Come. Journal of Information Technology Education: Research, 11(1), 126-140

Rhode, J. (2008). Interaction Equivalency in Self-Paced Online Learning Environments: an Exploration of Learner Preferences. Retrieved:<>

Wright, G. (2011). Student-Centered Learning in Higher Education. International Journal of Teaching and Learning in Higher Education 23(3), 92-97

Yalcin, E. (2012). How can global companies better address cultural differences in marketing advertising in the Middle East? Retrieved: <>