Discuss how Robert should explicitly consider the customer value currently offered by Frank’s All- American BarBeQue. In your discussion comment on the five value benefits and the perceived costs Essay Example

Robert has served in the restaurant since he was young and have gained a lot of experience in managing the restaurant. Having studied marketing and worked in the same department, it’s obvious that he has skills in marketing and he could do it with ease especially at the restaurant. He understand the environment in which Frank’s All-America barbeque have thrived in and has learned from his father on how to manage a successful and a well-known business. Therefore it is easy for him to maintain and improve the customer value by making a few consideration.

With his interest in the business and even hoping to expand it, he need to be very specific and provide details in the proposal that he purpose to present to his father. He ought to survey more on customers preference and understand the customers who come in their restaurant, evaluate the foods and sauces that are mostly ordered for and the comments made by customers about the restaurants and its foods. Other than that he need to consider the complaints given by the customers and try to find possible ways of solving issues presented.

Franks all- America barbeque is strategically located such that it shares a parking lot in a mall, it offers a great simple food at a reasonable price with distinguished décor and is well known through the awards and being written in magazines. These are attractive values to customers which is an implication that the customers pay for worthy services at the restaurant.