Research Essay Plan

Research Essay Plan

Assemblage of Mass Media Technology

The forms of communication in the current age are more than ever dependent on technology (Mishna et al., 2012). Consumers of communication media are not only in workplaces but also home based. The augmented digitalization of communication and technology in different avenues in the common market has thus created a profusion of technology related practices through amplified sharing of information via the medium (King, 2013). This retro respect paper thus seeks to discuss the assemblage of mass media technology and its application in the communications industry.

The growth and development in communication technology has been brought about by the increased reproduction capacity of material for access by the public (Friedrichs, 2013). The increased capacity of audiovisual production due to industrialization is one factor that has brought about growth in the industry. The aspect of increased capacity of transmission cannot be ignored in the discussion of the factors contributing to the development of mass technology in the communications industry. With new technological and telematicprocesses, the rate of processing data and its selection has increased (Zikmund et al., 2012). These are practically the main factors that have resulted to the massive growth of the communications industry.

The assemblage theories are mostly affiliated with Gilles Deleuze, Bruno Latour and Manuel DeLanda (Rizzo, 2015). The assemblage theory basically argues against the concept of perceiving the social structure as a stable structure. Broadly explained, assemblage is classified in two different categories. The categories are stratified and rhizomatic (Rizzo, 2015). The rhizomatic assemblage, basically described, gives the dynamic nature of television, its interactive qualities and the functions of multiplatform television. A stratified assemblage is mostly known as a molar assemblage. Primarily described, it has a fixed structure with parts that are homogenous in nature. Rhizomatic assemblage in turn is heterogeneous in nature. It is essentially known as a molecular assemblage and the parts are inclusive of both human and non human elements (Rizzo, 2015).

Mass media assemblages such as the television assemblage constitute of many platforms (Herman, 2013). The functioning of assemblage occurs on two planes, that of uniformity, where differentiations are pure and the plane of organization which segments these differentiations in forms of strata (Rogers, 2014). Duration is the specific concept that has to be understood as it defines the relationship between the virtual and the actual (Scott, 2012). This understanding seeks to explain that the actual is always conversant with the virtual while the virtual, with its unending possibilities, may have some that are actualized.

To appreciate the nature of assemblage television and its constituent platforms, it is vital to comprehend that it has no significant centre rather it has different sites that are accessible to users (Lotz, 2014). Multiplatform television ascribes to an array of media, services provided and devices in the various devices in the market. In relation to the assemblages described above, multiplatform television is rhizomatic in nature. This type of media is open to change and the users of the media have the power to program the medium as they deem fit, choose the content, media or device they want and change where necessary (Van Dijck, 2013).

The take on mass media assemblage is thus evidenced to have grown through the reported capabilities as explained using the rhizomatic assemblage feature. These features are additionally being applied in other forms of media and making the whole communications platform an interrelated network.

Mass media has dynamically changed from highly mechanical processes towards electronic broadcasts (Rosen et,al, 2012). The developments underlying the current digitized world are technologically bound. Even with such advances in mass media, notably television, it is vital to look back and come up with a chronology of the current developments. Three dimensions of the chronology are tackled in the following sections, as examples of mass media technology chronology of such, evolution of visual mass media, cable and satellite television and digital media are reviewed as such examples.

Human beings have been inclined towards audio-visual communication for ages. Long before radio and television evolved, the ancient man watched animals and other human beings for entertainment in such incidences as dancing and performances (Genosko, 2012). Latter in the 1830s, photos started circulating especially in Europe, marking the genesis of mass media, which disintegrated the previous personalized and group media from mass media.The film was then developed for commercial purposes, which gave rise to motion pictures. Correspondingly, sound recordings were advanced in alignment with sound wireless transmissions. This was essential in correlating sound to visual components which is currently fully developed in television and movies in the 21st century. Movies quickly adopted the audio-visual approach since it was less complicated to television, which had to counter barriers posed by reception and electro-magnetic transmissions (Wimmer, 2013). The invention of television is credited to early electronic engineers such as paulNikpow, Vladmir Zworykin and John Baird. The first step in television inventing involved the cathode ray tube. The scanning disk used to separate visual elements into minute light pinpoints for line by line transmissions followed. The iconoscope, which converted rays of light to electric signals was invented by Vladmir.

Unethical Ads

Among the television trending adverts in our daily life, majority of television critics and feminists voice various opinions basing facts on how majority of television ads portray women in relation to culture. The television ads and programs stereotypes focus on women as sex objects (Pollay 2012). As such, majority of ads are unethical and pose challenges towards the standard of decency expected from television contents. On a wider scope such ads and programs affect majority of the psychological viewers (Richins 2012). According to various researches conducted, the findings indicated that the ads target young women hence making the women to compare themselves with the idealized images in ads that always results to dissatisfaction with their own comparison (Fay 2013).

Materialism and consumerism in society is impacted in society through unethical ads. Television research based on exposure to advertisement while making comparison with structured images taking place in the advertisement enhances the materialistic desires between the viewers (Chan 2013). As such, critics view that in order for the majority to fit within the ads made through televisions, individuals might take loans beyond personal repayment capacity to purchase the commodities and the commitment of crimes or through corruption to get funds purposefully for the purchase of products.

Conclusively as per the findings, Televisions impacts negative dimensions in the society. It is harmful to the viewers in various ways which might interfere with social traditions and the culture of various societies. As such, unethical advert weakens the moral fiber of society. The recommendations to be made is with the expectation of having an educative ads since majority of the television viewers are children and the youths hence, doing away with ads that are known to be of persuasion and coercion through viewers manipulation that might contribute towards unethical behavior within society.


With television development in our societies has made it possible for the ease of access of information. Previously, individuals would only access information by moving towards magazine stands and buy newspapers at a price so as to access new information. The television evolution provides the society with an instant information or news that wouldn’t require any individual to stretch at a distance, but information is rightly in the house on the television set. Contrarily, individuals might claim that there is a monthly stepede payed by using TV cable or satellite dish. Research indicates it is cheaper for the monthly stepede payed for the information compared to a monthly spending on purchasing of newspapers purposefully to acquire similar news (Wing 2013)

The ease of access to information enables individuals to become familiarized with multifarious culture places in events and cities across the world. For instance, it is somehow very challenging to visit various national packs across the world due to a family lack of funds. As such, television provides documentary information programs all across the world hence equipping families with vast information needed with little cost incurred. The outcome of having television at this phase shows its positive impact in the society through gathering quick access of information (Alagheband 2013)

Conclusively, the findings above indicate how television has impacted a human life in a positive way. The system technology opened a new page for human lifestyle to get access new, quick, and cheap information and updates regularly. The results obtained are always vast hence it leaves the viewers with to much option to decide which latest information is worthy being equipped with. As such, it is recommended for people to use television appropriately and careful hence the system will make life much more comfortable and quicker in information grasping with only few negative impacts arising (Amelkin 2012)

Television & Children

Before the arrival of televisions, majority of the children in society used to play together in outdoor activities hence becoming more creative and inventive. Additionally, parents spent much more time with the children to contribute towards such aspects (Ellen, 2013). The arriving of television in the current society impacts children to be psychologically addictive towards the system. As such, the television discourages the creative play by the children since the system addictiveness generates a physical passive activity which might imply show me or entertain me orientation by the children (National Institute of Mental Health, 2014).

Majority of the children lose the ability to always learn from life reality due to too much glued to much attentive on screens and trials to adopt the running programs into life reality. As such it becomes challenging when parents and teachers try to instill life skills reality to a child that has been self-centered towards television programs (Logan, 2013). Additionally, the impact of television on the children tends to overpower and desensitize children sense of sympathy for the suffering.

Television might affect the children behavior if the programs are not well regulated. Too much watching of violent movies or pornography rated content might contributes towards installing a serial killer personality attitude towards a child or a child might be brainwashed at an early age to engage into sexual activities at an early age. As such, a child mind exposed at early age towards violence and immorality cannot easily escape the negative part of such an exposure.

Relative Simplicity of Television Access

The emergence of the newer technologies has enabled the access of television anywhere with internet access. Contrary to traditional approaches, where one could sit for long hours on television sets to view favorite channels. Arguably, the emergence of these technologies has seen a tremendous shift in the different form of usage. It is evident that emergence of Go has created a new form of assemblage which enables the creation of newer properties and reciprocals determination, in particular its introduction has seen new connections that has changes the television culture through the deterritorialising appointments. The exploration of various activities through playlist creation and the mobile devices such as iPhone has created a new kind of assemblage.

Viewers are can no longer rely television sets, hence they are able to download programmes on mobile media and computers. Live television has remained a function of television sets. In essence Go has facilitated the devices to work in proxies for the television sets.

Conclusively, it is the parental responsibility and society at large to regulate the content and television programs to be watched by the children. Strict laws and regulation should be imposed to majority of the media houses offering unrated contents in national television programs that always get parents unaware to prevent children from viewing the programs.


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