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Reflective Analysis


Health halo is an act of manufacturer using persuasive ways and means in order to capture the attention of its potential customers in its bid to expand their market and remain relevant in spite of the challenges that may be besieging the said product.


Having gone through the article “What you need to pay attention to when you read food labels”, I can explicitly say that I have really learnt a lot of things that would aid me in the making the right choice in the market when am buying food stuffs for healthy living. I have seen how some manufacturer dupe their consumer that a given product is either fat free, sugar free and other colorful terms that they use but only one end up finding that the said statement is not actually true[ CITATION Pel15 l 1033 ]. This mater is really puzzling as most of the people are easily convinced that a given product is fresh and tend to believe that it has just come from the farm or ‘firm’ some few hours or minutes ago. Basically, I find this article very instrumental as it is an eye opener to me and other who may find it helpful in being cautious when purchasing food products as the message accompanying the product may at time be deceptive.

Analytical element

There is need for consumers to be very careful when buying food product to avoid being misled by descriptors such as ‘no artificial flavor or no added flavor’. On the same breathe, it is the prerogative of the manufacturer to duly give honest description of their food product so as to obliterate the earlier held notion about their false descriptor on the products[ CITATION Pel15 l 1033 ]. Moreover, the government should step up their effort to see to it that its citizens are not misled by putting some stringent measures on those who violate the policy on quality product.


Peloza, J. Y. (2015). When companies do good, are their products good for you? Howcorporate social responsibility creates a health halo. Journal of Public Policy & Marketing, 34(1), 19-31.