Online marketing strategy for small busiess like Ozi Native Clothing Essay Example

Ozi Native Clothing which is mainly ained at tourist and looks towards selling clothing and accessories items has witnessed a downturn in sales. The situatio has turned in such a manner that Ozi Native Clothing needs to look towards internet marketing due to various advantages that the business will get which has been discussed in the report.

Online Marketing

Online marketing strategy is a method where businesses look towards selling products and services to their prospective customers by using the services of the internet. The interconnection between the computers is done based on communication standards, procedures and formats which ensures connectivity between computers so that information can be passed from one computer to another (Kahn & Cerf, 1999). This will ensure that Ozi Native Clothing is able to sell their products over the internet.

Reasons for Andy Scelly using online marketing strategy

Online marketing strategy will add value for Ozi Native Clothing as it will increase the speed with which work will be carried out. Online marketing strategy will enable Ozi Native Clothing to become a global market leader where they sell their products to others residing in different countries. This will thereby help the business to increase their reach and ensure a steady path towards growth.

Online marketing strategy will ensure transparency as information about the product or services can be gathered easily (Chaffey, Fiona, Johnston & Mayer, 2008) which ensures that Ozi Native Clothing
is able to increase value by providing correct information about their products. This will help Ozi Native Clothing to ensure that they are able to use online marketing strategy to grow their business.

Advantages

Firstly, is the geographic location as online marketing strategy provides as it will enable people residing in different are being sold their products (Bellovin, 1990). Online marketing strategy will enable people staying at different parts of the globe to come in contact with Ozi Native Clothing and purchase their products.

Secondly, is the lower cost associated with online marketing strategy which will help Ozi Native Clothing to ensure that they are able to sell their products to a wider section of the society at a lower marketing cost. This will help Ozi Native Clothing to ensure that tourist and people at far off places are being sold their products

Thirdly, is the lightning speed which internet has which enables the message to be communicated at the click of the mouse (Bellovin, 1990). Ozi Native Clothing can use it to ensure that using online marketing strategy where internet is a requirement will help them to spread awareness about their product very fast.

Fourthly, online marketing strategy enables universal access as people can communicate with the company and gather all information about the products and services (Bellovin, 1990). This enables connection between people anywhere and allowing many people to understand the product that Ozi Native Clothing is providing.

Fifthly, online marketing strategy will also ensure that more and more people are able to know about the company and its products overseas due to increased penetration of internet. Online marketing strategy will thereby ensure better opportunity for Ozi Native Clothing which will improve their business.

Disadvantages

Online marketing strategy will also increase the burden on Ozi Native Clothing as it will increase the bargaining power of customers. Customers can look at the internet and gather information regarding the product which has ensured that business provides the correct product at the right price. This will increase the pressure on the business and they have to take the additional pressure to ensure that the products rendered are of high quality.

Online marketing strategy will also strengthen the competition level as Ozi Native Clothing will have to compete with business all over the world instead of the local players. Also, the fact that most players are using onlien marketing strategy will further complicare the matter

Online marketing strategy for small busiess likes Ozi Native Clothing

Online marketing strategy thus will help Ozi Native Clothing to grow and move from one area to another. The features and quality of services that Ozi Native Clothing can generate from the interface will increase the usage of online marketing. In addition to it the widespread penetration of internet to far off places will enable Ozi Native Clothing to use it in such a manner that it helps them to generate value for the business. With growth and advent in technology the use of internet is bound to grow which will benefit businesses that are using it to grow their business. Further, Ozi Native Clothing will be able to ensure that the cost remains within control and will thereby convert into improved sales at lower cost for the business.

References

Blankehorn, D. 2007. Can the internet be governed? Retrieved on April 26, 2012 from http://www.zdnet.com/blog/open-source/can-the-internet-be-governed/319

Bellovin, S. 1990. Key Internet Features. Retrieved on April 26, 2012 from http://www.livinginternet.com/tindex_p.htm

Chaffey, D., Fiona, C., Johnston, K. & Mayer, P. 2008. Internet Marketing, 4^th Edition, page 237-239, Pearson Education, India

Kahn, R. & Cerf, V. 1999. What is Internet. Retrieved on April 26, 2012 from http://www.cnri.reston.va.us/what_is_internet.html

Schenker, J. 2003. UN Agrees to examine how Internet is Governed. Retrieved on April 26, 2012 from http://www.nytimes.com/2003/12/15/business/un-agrees-to-examine-how-internet-is-governed.html