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Recommendations for the Propaganda Filter Report

Recommendations for the Propaganda Filter Report


Propaganda is a form of communication that is biased meant to promote or demote a given view point and perception to achieve a level of influence the general public towards some intended end (Bryman, 2015). In most cases, propaganda is understood within the lines of political agendas and agitation as this is the area in which public say has a lot of importance making the stakes of propaganda critical (Jowett & O»Donnell, 2014). For this analytical paper, the focus is given to a video cutting of an open political debate that shares different attributes of propaganda for the purposes of slandering and creating a specific perception of the general public. The central theme of any propaganda message as is the case in this chosen media item is lack of impartiality which is coined to influence an audience and promote a given agenda by presenting information selectively and in some instances using lies and half-truths to drive at a given point (Jowett & O»Donnell, 2014). This paper takes a liberal analysis of propaganda as a discrete occurrence in the society focusing on the American society which is a pluralist society. The paper uses a name-calling media item about Ann Coulter trash-talks. The item is about stereotypes about black people in the US using the case of Barak Obama’s and Sara Palin’s presidential ambitions in 2008. This media item featured on CNN’s Larry King Live Show where Ann Coulter and Marc Lamont Hill were facing off in a live interview. This media item is intended for the general public audience and this is why it is aired on national television network.

Method of Propaganda Propagated in this Media Item

There are many different methods of portraying propaganda and the most outright method in this media item is name calling and trash-talking relying on the identification of themes. In this media item, there are two people who are presenting arguments that tend to support their respective perceptions about the presidential campaign of 2008 and in either of their arguments, there is a series of lies and half-truths that seek to further their respective propaganda.

Another method of propaganda that is clear in this media item is word count where the speakers use specific words both frequently and as a qualifier for specific key ideologies that they are defending. For instance, the term Muslim has been used in the video more than twelve times with the sole purpose of associating it with insecurity where Coulter hopes that associating it with President Obama weakens his approval and support among Americans.


From the media item, Ann Coulter tries to front the idea that most Americans believed at the time that Barak Obama was a Muslim, a position she hopes proves that the President was not receiving good ratings from the general public. This sets up an ideological bias the ideological position being that most Americans do not trust Muslims and since there was an increasing perception of the President as being Muslim, then it should follow that most Americans are increasingly losing their trust in President Barak Obama (CNN, 2010). In addition to this, there is an angle of gender and cultural bias that is introduced in this discussion where Coulter argues that in her position as a white American woman, Sarah Palin had at the time more influence than the President.


From the discussions that are engaged in on this media item, there is a clear attempt to introduce biased perceptions about people’s capacities based on their gender, religion, and ethnicity. The discussions particularly by Ann Coulter are geared towards suggesting that the apparent increase in disapproval ratings of President Barak Obama at the time could be associated with the fact that most Americans were starting to believe that he was a Muslim (CNN, 2010). The implication of this is that since there are many terrorism activities associated with the Islamic faith, it then follows that most Muslims have something to do with these activities in one way or another and therefore cannot be trusted. This is purely propaganda as it is inappropriate and improper to judge people based on their religion or cultural background (Jowett & O»Donnell, 2014).

Be that as it may, Coulter does incredibly well to drive this ideology that skin color and religion have something to do with one’s capacity to lead a nation. She uses controversial instances that are cleverly coined with a series of half-truths seeming to support her propaganda ideology. In fact, she introduces a controversial topic about gay rights asking whether they are a case of civil rights or preferences in the hope that those opposed to him gay relationships would father be distanced in their acceptance of President Barak Obama who has openly supported gay relationships.


In conclusion therefore, this report provides very interesting insights about the success of propaganda and how it can be used to achieve specific ends within the society. Particularly of interest to this report and the media item reviewed is the role that propaganda plays in politics in general. It is argued that politics sometimes is not about ideology but rather perception; when the public perceives a politician in a specific way, their public opinion is enough and in most cases is the one that determines whether a public figure is supported or trounced within the court of ‘public opinion’. Based on this reality, creative political schemers who have mastered the art of using propaganda for personal or corporate gain are shaping public opinion (CNN, 2010). These insights are some of the critical lessons that this propaganda report has taught me and informed my knowledge.


Bryman, A. (2015). Social Research Methods. Oxford University Press.

Jowett, G. & O»Donnell, V. (2014). Propaganda and Persuasion. (6th ed). California: Sage Publications.

CNN. (2010). “Coulter: Obama Isn’t Muslim, He’s and Atheist’; Palin for President is like Asking if Limbaugh will Run”. (Video File). YouTube. Retrieved from

Appendix: Screenshot of the Media Item Analyzed

Propaganda filter report

Source: (CNN, 2010)