Reading innovation Essay Example

  • Category:
    Business
  • Document type:
    Article
  • Level:
    Masters
  • Page:
    1
  • Words:
    609

Reading Innovation

Description of Disruptive Technology

Innovation is one the most currently applied success strategies in business. One way in which this innovation is depicted is through the use of technology. Technology has led to the advancement of processes, accuracy, reliability, and in the long run leading to improved performance. In essence, globalization has been the main factor stimulating the innovative use of technology in business. According to Bower and Christensen, innovation is the process of bringing something new that is beneficial as compared to the existing ones (p2). This means that innovation in business aims at providing new ways of performance, and operation with the primary objective of outshining the competitors.

Bower and Christensen describe disruptive technology as the technology that displaces an existing established technology. As a result, it leads to the shaking of the industry and develops an entirely innovative industry (p2). One of the major sectors that have been affected by the disruptive innovation is a business. Sony is an example of a company that has substantially benefited from this type of innovation. The radio transistors were developed with innovative features mainly to ensure that the products developed are portable. The primary attribute of disruptive technology is that it sacrifices performance to ensure that valued attributes are achieved by the customers.

For instance, for the case of Sony’s radio transistors, the sound performance was sacrificed. In that connection, companies must have initiatives to ensure that they don’t miss the opportunities to utilize disruptive technologies. In essence, they need to identify and nature innovations in a more modest scale. This is achieved successfully through the use of a four-step guide proposed by Bower and Christensen. The first step is to examine if the technology or disruptive. Secondly, it is profound to develop the strategic importance of the disruptive technology. Thirdly, identify the initial market for the disruptive technology (p4). The final step in the guide is to house the disruptive technology in an independent entity. Finally, social networking is an example of a disruptive technology in the contemporary society.

How Observable the Selected Innovation Is

The introduction of radio transistors by Sony company marked a crucial development in the electronic industry. These transistors played a vital role in enhancing the portability of the radio devices. This means that people could carry the new product wherever they go. As a result of this disruptive technology, Sony made huge sales. In essence, the sales that were mad substantially increased. This is mainly because the customers preferred the new and portable devices as compared to the previous devices. This is the main reason Sony Company has thrived in the market simply because of the utilization of the innovative technology.

The company must have utilized Bower and Christensen guide of successful exploitation of an innovative idea. The first step is to examine if the technology or disruptive. In this case, Sony identified that the technology would be disruptive. Secondly, it is profound to develop the strategic importance of the disruptive technology. By introducing the radio transistors, they knew that they would attract several customers leading to increased sales (Suarez & Lanzolla 4). Thirdly, they identified the initial market for the disruptive technology whereby the market where people who like to listen to radio. The final step in the guide is to house the disruptive technology in an independent entity. As such, Sony Company with the production of portable devices due to their high preference in the market.

Works Cited

Christensen, Clayton M., and Joseph L. Bower. «Disruptive technologies: catching the wave.» Harvard Business Review, 2016.

Suarez, Fernando and Lanzolla, Gianvito. “The Half Truth of First-Mover Advantage”. Harvard Business Review, 2016.