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Why we all nееd to fееl gооd аbоut оursеlvеs?2

Why we all nееd to fееl gооd аbоut оursеlvеs?

Why we all nееd to fееl gооd аbоut оursеlvеs?

Most marketing and advertising activities that take place over tend to be of the inadequacy variety in that the messages they rely to the audience tend to create anxiety and insecurity by portraying that we lack something, for example, status, sex-appeal, beauty or youthfulness. A good example of such as ad is the one that have been carried out by L’Oreal USA, Inc on their youth code skincare products. Through the adverts which encompassed on radio, print, internet, television and social media outlets the company claimed that their products under the Genifique category have been clinically proven and it boosted the genes activity and at the same time stimulated the production of youth proteins (Federal Trade Commission 2014). This adverts created a sense of insecurity among the consumers who were not making use of the product and a great number of them were motivated to make the purchases so as to attain the benefits associated with the use of the product. To a great extent I feel that the ad is likely to be a success in the market since they claimed that the product had been clinically tested and thus people were likely to be swayed into making the purchase. I believe that the product would have been portrayed differently and in a better way by not making claims that were not certain and verified. This would not have landed the company legal battles which it lost eventually and they were forced to pay to deceiving the consumers.


Federal Trade Commission 2014, L’Oreal Settles FTC Charges Alleging Deceptive Advertising for Anti-Aging Cosmetics, viewed 4 September 2016,