Produce potable water from domestic sewerage Essay Example

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PESTLE Analysis of Potable water from domestic sewerage

Strategic Business Analysis

Strategic Business Analysis — potable water from domestic sewerage

Mission statement

The mission of company is to provide quality, affordable, and safe potable water to customers in Australia. This will be achieved through purifying domestic sewerage.

Goals and values

The core goals and values that will guide the company’s operations are integrity, commitment to customer satisfaction, professionalism, teamwork, and sustainability. The company will strive to maintain the highest standards of honesty and integrity while conducting its business, and will be committed to promote customer satisfaction through quality production and attentive care. In addition, the company will contract professional staff and qualified candidates as its human resource, thus promoting high levels of professionalism in its purifying activities and customer relations.

To ensure that short-term and long-term objectives are accomplished, the company will encourage the spirit of teamwork among the workforce. As such, all organizational operations and systems will be aligned towards the harmonious accomplishment of goals, leading to overall success. This will further be strengthened by the company’s commitment to sustainability, whereby all decisions made will take into consideration the needs of the company’s stakeholders.

Technological Factors

The potable water industry in Australia has undergone continual technological upgrading as well as assimilation of modern technologies such that most of them are currently established on advanced filtering and purification process technology, which is friendly to the environment.

In this case, innovative ideas will be used to design advanced filtering and purification process that can produce potable water that fit the market niches from domestic sewage. The paradigm shift in technology in this case helps in the creation of efficiency in the production process and increased safety of the product. New systems designs, enabling tools and metrics are therefore employed by the company to facilitate quality and quantity in the process of potable water production. Technology should be employed to test and ensure zero tolerance for certain biogenic impurities- like fecal coliform bacteria and E Coli- some bottled mineral water brands do not follow this requirement(NRMMC, EPHC 2005).

The adoption of advanced technology will help the company to make immense strides in the recovery of used bottle for re-use in their plants; hence minimizing the environmental degradation. Technology is used by the company to assist in conserving energy besides fuel, aiding in considerably saving the materials used in production (Bowhill, 2008, p. 331).

The company should also employee information technology in coordinating its functional areas of operation such as financial department, marketing department, operations department and human resource departments.

Legal Factors

The operations of companies in the potable water industries are affected majorly by the laws and regulations requiring health products as well as other laws. Potable water is ubiquitously manufactured, sold and advertised like any other perishable consumer good today. Each company has its own flagship brands of purified/ filtered water: large marketing budgets allow such brands to make exaggerated claims about the products (Wanjek, 2003). The general opinion about bottled drinking water, often marketed as purified or filtered water, is that it is absolutely safe for health but this may not be the case. Generally bottled water manufacturing facilities receive less attention from inspecting agencies compared to food processing units and municipal water plants. Being unique source of potable water the company should ensure there is regular inspection by inspecting agencies. The company is not expected to go against the legal establishments on competition to engage in anti-competitive agreements. The potable water industry in Australia is dominated by various players in which any company cannot operate in isolation of the competitive forces. The question about the safety, or additional qualitative value accrued in potable water, in any leading brand, is equal to or worse than the standard municipal supply of water.

Environmental Factors

The global warming has become a significant issue across the world and it affects the potable production and distribution business in company. There is, thus, an increased need for any company to conserve the environment in which it operates to enhance its profits and standing within the society. The efficacy and success of the company will be attributed to among other things the effectiveness of the modern equipment used in controlling pollution to preserve the environment within the country. The company will participate in greening activities, including aforestation, planting of trees and other landscaping actions to beautify the environment.

The rate of usage of bottled water leads to long term environmental degradation, through process of manufacture, recycling and refuse management a vast amount of harmful chemicals and plastics are released into the environment. The company will be conscious of conserving the environment such that it will establish environment department which carry out a campaign to require all bottles to returns at a certain fee. The use of cleaner techniques in purifying water will aid in safeguarding and conserving the natural resources. The dangerous l wastes domestic sewage will be used effectively to manufacture blended fertilizer.


ANZECC & ARMCANZ, NHMRC, 2000. Guidelines for sewerage systems: Use of reclaimed water.

Wiley, Hoboken, NJ.Business Planning and Control: Integrating Accounting, Strategy, and People,Bowhill, B 2008.

NRMMC, EPHC , 2005. National Guidelines for Water Recycling. Managing Health and Environmental Risks. Draft for public consultation. Available online <>(accessed on 6/9/13)

The Government of Austria, 2009. Water Recycling in Australia. Available online <>(accessed on 6/9/13)

Wanjek, C. 2003. “Eating it Up” Bad Medicine: Misconceptions and Misuses Revealed, from Distance Healing to Vitamin O. USA: John Wiley and Sons.

Western Australia, 2009. Metropolitan Water Supply, Sewerage and Drainage By-laws 1981. Available online <>(accessed on 6/9/13)