Presentation Outline Essay Example

In the contemporary times, media is the most powerful tool in shaping public opinion. It encompasses the television, radio, press and the Internet. This source of information shapes people’s daily choices. In addition, big agencies have adopted it as a political tool. In addition, international corporations and influential powers manipulate it for their own gain. In the opinion shaping process, only few people have access to information that is accurate about their social environment and the state. Therefore, the public relies on others’ opinions to shape their own, a role that befits today’s media houses.

Among the most powerful news broadcasters in the West include BBC, CNN, Al Jazeera, LBC, Monte Carlo, Euro-news, while, Al Shark El Awsat and others (Gillmor, 2006). The political and religious leaders of these news houses are always around to talk freely passing news positions and stands to their communities and the public using the media to serve their economic and political gains (Miller & Maxwell, 2012). Recent developments in technology have shrunk the world into a global village, in which china’s remote villages, the war in the Middle East and poverty in Africa are always on the screen.

Unfortunately, the community, church, and family issues at either international or national levels are no longer a concern in shaping morality and education of the future generations (Horsfield, Stewart, & Mazzoleni, 2003). It has become that the bloodier, scandalous and the more violent, the captive, the apocalyptic, the popular a station become (Thompson, 2013). In this, the focus shall be given to two news agencies on the coverage of the same story, and compare the differences between the two articles and finally attempt to establish the bias of each new agency.

Objectivity of media houses has been significantly compromised. This has led to many people becoming frustrated on obtaining information (Cammaerts & Carpentier, 2007). Nevertheless, there is an advantage to this fact. If one acquires news from two different media houses that have taken different positions on the same issue, then one obtains an in-depth understanding of the matter (Cammaerts & Carpentier, 2007). This is because media houses will attempt to prove their case and reveal more information that reinforces their standpoint on the issue.

Consequently, the reader would acquire more information, as opposed to when the news agency would not have been biased. In United Kingdom, the House of Commons has the mandate to legislate and votes on different bills differently (Horsfield, Stewart, & Mazzoleni, 2003). It is common for a party on the floor of the house to take a dissenting view on the bill and later oppose it during the voting process. However, the dissenting position taken by the conservatives has been shown, in both articles, to represent a rift in the leadership of the conservative party (Horsfield, Stewart, & Mazzoleni, 2003). Media houses have been to be aligned to various political parties and ideas and they, therefore, give information aligned to their standpoint.


From the two articles focusing on the same matter, it is clear that they are written differently, and the bias established. The role of media houses in shaping the public opinion has been shown by the way the two articles focus on the same matter differently. They seek to convince the reader why it would not be beneficial to support the dissenting voice on the issue.


Cammaerts, B., & Carpentier, N. (2007). Reclaiming the Media. Brussels: Intellect Books.

Gillmor, D. (2006). We the Media. Michigan: O’Reilly Media, Inc.

Horsfield, B., Stewart, J., & Mazzoleni, G. (2003). The Media and Neo-populism. Queensland:

Greenwood Publishing Group.

Miller, T., & Maxwell, R. (2012). Greening the Media. London: Oxford University Press.

Thompson, J. B. (2013). Media and Modernity. New York: John Wiley & Sons.