Portfolio Question Essay Example

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Question 1. Social Media and Business

According to Deresky (2014) in business today, social media plays a very important role. Initially social media was seen as a way in which people can keep in touch with friends, and also families. Today, corporates need to be in a position to perform at the place of worldwide volatility. Those organizations that adapt to new developments or trends, inclinations and issues before their competitors are in a better position to come up with a defensible benefit. To be able to make the organization adapt new changes and practices, an organization must get global real time market data which has been made easy by the social media (Deresky, 2014). The leading corporate on the globe right now are making use of the social media to improve the performance of the business. The power of social media has helped them shape the corporates process management agendas. Through social media, corporates can collect feedback from customers which can be used to adjust the business processes. Social media disseminates knowledge and it also increases approval of fresh processes. With the power of social media at hand, corporates can identify the processes that contribute to the growth of the organization.

Question 2. Language and Culture

The type of social groups we belong to have the power to sway our opinions; they include one’s tribe, nation, profession, or religious sect (Bartlett and Ghoshal, 1992). Culture vary in relation to opinions concerning who is supposed to make judgments and who has obligation of what. Studies shows that language and culture have a very close relationship in that a person cannot appreciate culture without the knowledge of the language. Through in-depth research, there seems to be three (3) claims to the relationship that culture and language have. First, the structure of a language plays a major role in determining the way in which the speakers of a given language appreciate the world. On the other hand the same language structure is not seen to be the determiner of the way the speakers view the world; however it is still tremendously persuasive in prompting speakers of a certain language towards embracing their opinion about the world. Second, the kind of language people speak is seen to reflect their culture in that people value specific things they love doing and the way they do specific things is unique; therefore, they make use of their language in a way that reflect the things that they value the most and what they love undertaking (Bartlett and Ghoshal, 1992). The third one is a claim which is neutral and it claims that the relationship between language and culture is very little. People might be speaking same language but still miscommunication occur depending on where one was raised. People in different places come up with different dialect phrases so that a phrase or word that means one thing one place might mean an entirely different thing in another area.

Question 3. Cultural Differences in the Interpretation of Body Language

The way body language is interpreted in different cultures is totally different from one place to another and it is impossible to learn all of the cultural variances in body language that one runs into (Adler, 2002). Sporadic eye contact in Canada and United States is extremely crucial in showing attention or interest. Many cultures in the Middle East consider powerful eye contact between people of same gender to be a way of showing sincerity and trust, however it is considered inappropriate between opposite genders. Eye contact is considered a challenge in African, Latin American and Asian cultures. Gestures such as pointing, waving, and use of fingers have different meanings in different places of the world. Body language as been seen to play an important role in leadership and management of the business. Eye contact is important when discussing serious business matters as it shows the level of interest and also attention (Adler, 2002).


Adler, N., 2002. International Dimensions of Organisational Behaviour. 4th ed. Boston: Thomson, South Western.

Bartlett, C. A., and S. Ghoshal. 1992. Transnational Management: Text, Cases, and Readings in Cross Border Management. Homewood, Illinios: Irwin, Inc.

Deresky, H. 2014. International Management: Managing Across Borders and Cultures. 8th ed. Essex: Pearson

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