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Perth is sensationally dubbed as Australia’s sunniest capital city. The city has been popularized for its remarkably amazing sunsets and its strategic location in Western Australia (Western Australia 2016). From the fascinating Kings Park and Botanical garden to the Fremantle, the Perth Zoo, and the City Centre, the city offers a bevy of interesting sights and activities that can engage tourists throughout their stay (Perth.wa.gov.au 2016). The city has made tremendous strides in the tourism sector over the last decade, and according to a survey by The Economist, it was ranked among the top 10 most liveable cities in the world (Tourism.wa.gov.au). Among the key factors that have made Perth rise in the tourism sector include its rich artistic and cultural history, the presence of multiple historical sites and landmarks, and the amazing wildlife and natural sceneries. The city’s cuisine and shopping outlets have also been a major boost for the tourism sector in the city.

  • Category:
    Business
  • Document type:
    Assignment
  • Level:
    Undergraduate
  • Page:
    1
  • Words:
    458

Introduction

This report follows a survey conducted in Perth city as a development plan on ways of selling out the city as a tourist destination. Out of the six probable precincts of the expansive Perth region, this report mainly addresses the Perth city. This development plan consists of an analysis of the current state of resources, prospective developments in the pipeline, tourism products, and facilities in support of the tourism industry, trends in market analysis and following. Ideally, the report focuses on developing an in-depth understanding on the existent infrastructure in Perth City using the current data. The survey is also based on evaluating the current number of visitors and analyses the most effective strategies that can be used to increase this number and achieve a higher number of potential visitors. To analyse the current situation with regards to the spread of tourism in the region, the report will analyse the major attractions in the city such as the available outdoor activities and with this information, it will be possible to compare demand versus supply and seeks to draw projections on future opportunities. Sourcing of information will be done mainly from looking at the available resources from Perth City website. Additional information will also be gathered from comparative analysis of the performance in the Western Australia region. Ultimately, the study is geared towards charting out a workable plan on how to market the city as a popular tourist destination and on the available avenues where expansion and growth can be incorporated to facilitate higher returns in the tourism sector in the region.

Destination Background

Perth is sensationally dubbed as Australia’s sunniest capital city. The city has been popularized for its remarkably amazing sunsets and its strategic location in Western Australia (Western Australia 2016). From the fascinating Kings Park and Botanical garden to the Fremantle, the Perth Zoo, and the City Centre, the city offers a bevy of interesting sights and activities that can engage tourists throughout their stay (Perth.wa.gov.au 2016). The city has made tremendous strides in the tourism sector over the last decade, and according to a survey by The Economist, it was ranked among the top 10 most liveable cities in the world (Tourism.wa.gov.au). Among the key factors that have made Perth rise in the tourism sector include its rich artistic and cultural history, the presence of multiple historical sites and landmarks, and the amazing wildlife and natural sceneries. The city’s cuisine and shopping outlets have also been a major boost for the tourism sector in the city.

References

Perth.wa.gov.au. (2016). The Story of Perth City | City of Perth. [online] Available at: http://www.perth.wa.gov.au/our-city/story-perth-city.

Tourism.wa.gov.au. (2016). Tourism Western Australia — Tourism Western Australia. [online] Available at: http://www.tourism.wa.gov.au/Pages/welcome_to_tourism_western_australia.aspx

. [online] Available at: http://www.westernaustralia.com/en/Destinations/Experience_Perth/pages/experience_perth.aspx Explore Perth & Surrounds Western Australia. (2016).