News media article analysis
7NEWS ANALYSIS OF UBER
News Analysis of Uber
Article 1 by Olivia Lambert (http://www.news.com.au/finance/business/travel/a-new-report-explores-the-benefits-of-uber/news-story/5e41687c9bc2614f07015f85eb784f7f) of Uber vs Taxi indicates the differences in terms of cost considerations, safety as well as convenience between the conventional taxi services and the Uber services (Lambert, 2016). It attempts to discuss the benefits of Uber over the other taxi services. On the other hand, article 2 by Aleks, (http://www.heraldsun.com.au/news/victoria/angry-cabbies-protest-in-melbourne-cbd-against-taxi-reforms-uber/news-story/ce36a65bbf2f7282e2a10ce904207401) of Victorian taxi driver’s protest demonstrates the woes brought unto the cabbies due to the new State Government’s reforms aimed at deregulating the taxi industry (Aleks 2016). Therefore, this report will critically analyze and compare the 2 articles.
What is the article about?
Article 1 talks about the differences between the conventional taxi services and Uber. The article discusses the various benefits Uber has over the conventional taxi services in terms of cost, convenience and safety. Uber is quite convenient because a passenger can be picked in 4.5 minutes as opposed to 8 minutes with the normal taxi services (Brustein, 2013). In addition, Uber is cheaper than taxi since it offers rides that are 20 per cent cheaper than the normal taxi service. Finally Uber is safer than the taxi service because both the profile of the driver as well as that of the passenger is ascertained before any pick up thus minimizing risks in terms of safety (Downes, 2013).
On the other hand, article 2 talks about the plans of the state government in deregulating the taxi industry. This is by getting rid of taxi licenses and coming up with one registration body for taxis as well as rideshare services for instance, Uber (Gurley, 2014). In addition, the article talks about the effects that can be brought by the variation of the taxi reforms which may result to hardship for license owners. Furthermore, the article talks about the new ride Levy set in the NSW on point-to-point transport providers in order to fund a $250 million “industry adjustment package” once it has legalized ridesharing (Parkhurst, 2014).
Who is the Author/Audience?
Article 1 is written by Olivia Lambert and it is written specifically for individuals living in Australia as well as those living outside Australia and have an issue with the transportation systems and networks in their regions. This article is significant since it indicates how advantageous ridesharing can be over the conventional taxi service. In addition, it is also significant to the audience since it informs them of the different transportation services there are.
Article 2 is written by Aleks Devic and it has been written for the cabbies in Melbourne who will suffer due as a result of the new reforms that will change bring changes to the taxi industry. This article is significant because it shows the frustrations the cabbies in Melbourne are experiencing as a result of the introduction of ride share services such as Uber in the new State Government reform plans.
Who is the Publisher?
The publisher of article 1 is News Limited newspaper that brings headline news from Australia as well as from the rest of the world. The publisher is important since it is a very popular paper and thus reaches and is read by a huge share of the population in Australia. The publisher is also significant because it gives its audience an insight about the article regarding both ridesharing and Uber.
The publisher of article 2 is Herald Sun which is the Australia’s daily newspaper This publisher is significant because provides its audience with headline news such as the protests in Melbourne by the cabbies against new taxi reforms.
What are some of the underlying assumptions, values, and ideologies found in the article?
In article 1, Uber services in Australia were operating illegally within the state and without any regulations put upon them, therefore, in this article, there is an ideology of liberalism portrayed since the government of Australia is starting to embrace operations carried out by Uber. The government has gone ahead to set up certain regulations with which every Uber driver has to strictly follow. These regulations include: where UberX is legalized, Uber drivers should not be allowed to cab ranks (Lambert, 2016). Furthermore, Uber drivers are prohibited from picking up hailing passengers on the street. In addition, the values in this article portrayed by Uber includes: safety, cost and convenience. The aspect of safety is very important to both the passenger and the driver. Therefore, Uber’s benefits comes about when both the driver and the passenger ascertain their profiles before any pick up (Lawler, 2014). Additionally, cost consideration is also a value since Uber services tend to be less costly than the conventional taxi service almost by 20 per cent.
On the other hand, article 2 there is an ideology of capitalism where the state government is wiping off peoples assets. The cabbies in Melbourne are protesting because the government wants to come up with new reforms that would paralyze their operations (Strong, 2015). The government is simply deregulating the taxi industry through eradicating of taxi licenses and coming up with one registration body for taxis, rideshare services such as Uber and for hire cars (Susteren, 2014). Then again, the value in this article is the government’s move in searching for various opportunities that would assist the affected Victorians and it stated that it will proceed to meet with the changes occurring in the taxi industry (Rogers, 2015).
Why did you choose this Article?
Article 1 clearly indicated the implications of introducing Uber services into Australia which had more benefits than limitations. Australia has been facing serious rates of congestion, due to the increased number of motor vehicles in the streets. In addition, the rate of pollution has also increased immensely and it is as a result of the increased number of vehicles (Simpson, 2004). Therefore, this article is appropriate because it demonstrates the advantages of introducing Uber services into Australia, which helps decongest the Australian streets and promotes sustainability of the environment.
On the other hand, article 2 was also an appropriate article because it showed how capitalistic the Australia government was. The protests outside the Victorian parliament was staged to oppose the deregulation of the taxi industry which would cripple the taxi drivers (Lawler, 2014). Therefore, this article is suitable because it showed the unity that existed within the cabbies as well as the Uber operators against the reforms to be passed by the State Government of deregulating the taxi industry.
In conclusion, article 1 clearly demonstrated the benefits of Uber services over the conventional taxi service whereas article 2 showed the impacts of the reforms to both the cabbies as well as the Uber operators. Both articles showed different ideologies as well as different values that impacted both the cabbies and the Uber operators.
Aleks, D 2016, Angry cabbies protest in Melbourne CBD against taxi reforms, Uber. Retrieved 14th Sept. 2016 from
Brustein, J 2013, “Uber’s Workforce is Built to Do More Than Chauffeur”, Bloomberg Business Week Technology.
Downes, L 2013, “Lessons From Uber: Why Innovation and Regulation Don’t Mix”, Forbes, Retrieved 14th Sept. 2016 from
Gurley, B 2014, “A Deeper Look at Uber’s Dynamic Pricing Model”, Uber Blog, Retrieved 14th Sept. 2016 from http://blog.uber.com/dynamicpricing.
Lambert, O 2016, A new report explores the benefits of Uber. Business Travel. Retrieved 14th Sept. 2016 from http://www.news.com.au/finance/business/travel/a-new-report-explores-the-benefits-of uber/news-story/5e41687c9bc2614f07015f85eb784f7f
Lawler, R 2014, “Uber Slashes UberX Fares in 16 Markets to Make it the Cheapest Car Service Available Anywhere”, Tech Crunch. Retrieved 14th Sept. 2016 from http://techcrunch.com/2014/01/09/big-uberx-price-cuts
Parkhurst, E 2014, “Teach chief blasts Seattle’s decision to limit Uber as ‘reckess disregard’ for the tech industry”, Puget Sound Business Journal, vol. 41, pp. 51-67.
Rogers, B 2015, The Social Costs of Uber, The University of Chicago Law Review.
Simpson, M 2004, On the move: a history of transport in Australia, Sydney, Powerhouse Publishing.
Strong, K 2015, When Apps Pollute: Regulating Transportation Network Companies to Maximize Environmental Benefits, University of Colorado.
, vol. 33, pp. 45-47. Silicon Valley Business JournalSusteren, E 2014, “Ride-sharing startup Uber plans China expansion”,