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Australia?
Do the print media make a positive contribution to food discourse and knowledge in

Australia?
Do the print media make a positive contribution to food discourse and knowledge in

  1. Introduction

Print media is one of the oldest and most powerful forms of mass media (Graham & Greenhill 2013). As a result of this, mass media has continuously provided several industries with a platform to press themselves. In addition to this print media has made significant inputs to the social issues such as culture. In the modern day, there are various forms of mass media each of which is directed to a specific audience. The following essay will give a deep insight into the contribution of print media to food discourse and knowledge in Australia. The paper discusses the topic ‘Do the print media make a positive contribution to food discourse and knowledge in Australia?’

  1. Print Media In the World and in Australia

Print media is comprised of all media which is presented in print form. Examples of print media include newspapers, magazines, journals, books, handbooks, pamphlets amongst others which are presented in print form. Key to the development of print media is embracing professional journalism. Professional journalism ensures that the print material is well researched, credible and appropriate for the target audience. This essay will focus on print media which is used in the food industry in Australia and its contribution to the food discourse and knowledge in Australia.

  1. Print Media and Food Discourse and Knowledge in Australia

Over the recent years, food journalism has developed tremendously in Australia and the rest of the world. It is common to hear of the phrases like best-selling cook book, culinary books and chef books in the modern world. This is a manifestation of the fact that print media has an important role to play in the food discourse and knowledge in Australia. There are various forms of print media that have focused on food journalism in Australia (MDIA1001 2013). In addition to this, there are other print media that do not focus on food journalism but have a slot for food journalism in their publications. Although print media has been effective in making a positive contribution to food discourse and knowledge in Australia, it is important to point that other forms of mass media such as television and the internet are presenting it with stiff competition (MDIA1001 2010). With the increased use on online technologies, players in the print media have been forced to adopt strategies that place them at a competitive place in the industry.

  1. Food Discourse and Knowledge

Food discourse pertains to all communications made in either spoken or written form about a specific topic. On the other hand, knowledge pertains to all information about a specific topic (Shibel 2012). Therefore, food discourse and knowledge pertains to all communications made with a view of communicating knowledge about food to the target audience. Some of the discourse mediums which are used to communicate knowledge about food include the internet, motion picture including television, films and movies, print media and audio media. As identified earlier, the essay will focus on the contribution of the print media to food discourse and knowledge in Australia.

The following sections will discuss the contribution of print media to food discourse and knowledge in Australia with respect to the following topics.

Print media has made a significant contribution in communicating about the history of food in Australia. On this point, it is important to acknowledge that fact that the print media contains a lot of information about Australian cuisines and gastronomy; hence containing rich information about the history of food in Australia (Danielle & Felicity 1999).

  1. Developments

Print media also contains and communicates important information about the developments made in Australia food industry (Locke 2006). One of such communications is about molecular gastronomy that is the most recent development in the food industry. On this, it can be seen that it has made a positive contribution to the food knowledge in Australia.

  1. Globalization

Globalization is a factor that has led to the continued integration of cultures around the world. On this point, it can be appreciated that there has been an integration of food cultures since food is an important element of culture (Da 2005, 449). Print media contains a lot of information about the impacts of globalization of food.

  1. Recipes/ New Cuisines

Lastly, the essay will discuss about the knowledge about recipes and new cuisines that are found in print media. On this point, it is important to acknowledge that the majority of people targeted by food journalism are focused on trying new recipes and cuisines as communicated to them by chefs on print media (Hing, McCabe, Lewis & Leiper 1998). On this, it will be appreciated that print media has made a significant positive contribution to food in Australia Conclusion

The conclusion will highlight the major points discussed in the essay

References

Danielle, G., & Felicity N., 1999. What about the Women? Food, Migration and Mythology. M/C: A Journal of Media and Culture, 2 (7). http://www.uq.edu.au/mc/9910/women.php

Da, L., 2005. Lay discourses and beliefs related to food risks: an Australian perspective, Sociol Health Illn. 27 (4):448-67.

Graham,G., & Greenhill, A., 2011.
Exploring Interaction: Print and Online News Media Synergies, Internet Research, 23(1):89-108

Hing, N.,McCabe, V., Lewis, P., & Leiper, N., 1998. Hospitality Trends In The Asia-Pacific: A Discussion Of Five Key Sectors, International Journal of Contemporary Hospitality Management, 10 (7):264–271

Locke, S., 2006. Capturing the Sustainability Agenda: Organic Foods and Media Discourses on Food Scares, Environment, Genetic Engineering, and Health, Agriculture and Human Values, 23 (3): 313-323

MDIA1001, 2013.Gastronomy in Print: The Future of Food Magazines, Retrieved on 14th September 2013 from http://www.unswbmedia.org/mdia1001/?p=1431

MDIA1001, 2010. Gastronomy in Print: The Curse of Web 2.0 (Part Two), Retrieved on 14th September 2013 from http://www.unswbmedia.org/mdia1001/?p=6180

Shibel, A., 2012. Public Nutrition And The Role Of The Food Industry, British Food Journal,14 (6):784-797