Model 5

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  1. How do the websites differ in the way they make use of «the crowd»?

In each of the website, the crowd has a specific task to perform.

Shell (Shell, 2016).

  • Crowd used for coming up with ideas to make difference on energy future

Upwork (Upwork, 2016)

  • A “crowd” of freelancer to tackle any job, size and at any time

Threadless (Threadless, 2016)

  • The crowd”Independent artists comes together to create designs “

InnoCentive (Innocentive, 2016)

  • Uses “the crowd” to crowdsourcing solutions from invited audience as well as opening their problems to their own problem solving network.

Helping Santa (Kaggle, 2016)

  • Brings together “the crowd” to come up with a job scheduling algorithm which is capable of meeting the toy target.

ibridge network (iBridge, 2016)

  • It involves using “the crowd” of technology professionals to come together. This creates a technology network.

Experiment (Experiment, 2016)

  • This is a platform that uses “the crowd” to fund research.

Kickstarter (Kickstarter, 2016)

  • A “crowd” of musicians, artists, filmmakers, designers and creators come for support from Kickstarter community.

  1. Are there any limitations in using «the crowd» for the purposes sought by the websites?

There are several limitations to the use of “the crowd” for the purposes sought by the websites.

  • Lack of confidentiality- soliciting for suggestions and ideas from the crowd makes the websites competitive advantage known to public.

  • Poor quality contribution- there is high likelihood that most of the contribution will be off target.

  • Wrong directions- since most of the crowd may be amateurs; they may contribute to the website heading the wrong direction.

  • Stolen ideas- the crowd may contribute ideas which has already been submitted hence plagiarising.

  • Lack of best talent- most of the best talent may fail to participate in the crowdsourcing websites. This is due to low pay in these websites compared to non-crowd based websites.

  1. What did you think was the most interesting aspect of these websites?

The most interesting aspect of these websites is the use of the crowd to accomplish tasks. The websites are able to gather ideas from different people to accomplish a task. The use of collaborative model to accomplish a task or solve a challenge makes the websites stand out. Also, the websites can accomplish large tasks while utilising less capital through depending on crowd sourced ideas. A website like Upwork makes it possible for different types of freelancers to tackle varying tasks. Any work can be posted and worked on based on an agreed fee.

  1. Article citation (use Swinburne Harvard Reference):

Saxton, G, Oh, O & Kishore, R 2013, «Rules of Crowdsourcing: Models, Issues, and Systems of Control», Information Systems Management, vol. 30, no. 1, pp. 2-20.

  1. What was the purpose of the article?

The purpose of this article is to come up with a rigorous definition of crowdsourcing. This is through incorporating crowds, social web technologies and outsourcing. To achieve this, the article carries out an analysis on 103 crowdsourcing websites which are well known. This is through use of content analysis and hermeneutic reading principle. The article also looks at the main issues and directions while the main notion is based on the managerial control systems.

    1. What do you think were the main points the article made?

The main points made by the article are;

  • Main issues in the use of crowdsourcing platforms

  • Role of managerial control systems- this is due to the looming challenge of managing thee online community and workers.

  • Managerial control systems and their contribution to quality

  • Management of collective intelligence and labour

  • Crowdsourcing is about managing the collective intelligence and skills with an aim of attaining specific goals.

  • Crowdsourcing taps the crowd potential in a virtual space.

  • The article proposes vital avenues for research on crowdsourcing.

    1. How might this article be relevant to your professional development?

In my career, team work is always appreciated due to diverse knowledge and creativity. The knowledge of the crowd is greater than that of a limited pool of intellectuals. This makes the article finding very vital in my career since it also utilises the wisdom of the crowd. The findings gives important information on how management control can lead to crowd which is wise and able to highly contribute. This is an important article which points out on the rules that are vital in crowdsourcing which I will use in my professional development. It gives very important information on the models, systems and controls that are required in crowdsourcing. Through the analysis of well-known crowd sourcing websites, vital information on crowdsourcing and its models is given. The knowledge on managing crowd sourced intelligence and skills are vital in my career. This is due to fact that it will help in managing collective intelligence and labour to achieve business goals. In my profession, I will use this knowledge to tap tacit and subjective insights of the crowd. It will be possible to take advantage of the virtual and limitless online crowd and tap the tacit knowledge and skills.


Experiment 2016, «Crowdfunding Platform for Scientific Research», Experiment — Moving Science Forward, viewed 26 May, 2016, <>.

iBridge 2016, «Discover, Showcase and Connect to global innovation», iBridge.Network, viewed 26 May, 2016, <>.

Innocentive 2016, «Home — InnoCentive», Innocentive, viewed 26 May, 2016, <>.

Kaggle 2016, «Helping Santa’s Helpers | Kaggle»,, viewed 26 May, 2016,

Kickstarter 2016,, viewed 26 May, 2016, <>.

Saxton, G, Oh, O & Kishore, R 2013, «Rules of Crowdsourcing: Models, Issues, and Systems of Control», Information Systems Management, vol. 30, no. 1, pp. 2-20.

Shell 2016, «Shell GameChanger»,, viewed 26 May, 2016, < gamechanger.html>.

Threadless 2016, «T-shirts and apparel featuring Threadless artist community designs», Threadless, viewed 26 May, 2016, <>.

Upwork 2016, «Upwork, the world’s largest online workplace», Upwork, viewed 26 May, 2016, <>.