Media Summary Analysis

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Media Summary Analysis2

Media summary analysis

The advancement in technology has aided the development of many systems and tools that solve some of the socio-cultural problems encountered in the current society. One such innovation is through the development of artificial intelligence that has offered man solutions to the existing problems. The need to provide easier and cheaper alternatives to the challenges that humans experience is estimated to contribute to further technological advancement. The paper will discuss an article in the Bloomberg by John Lippert and how it associate to socio-culture and technology.

Toyota is teaming with Segway Inventor Kamen on Better Wheelchairs (Lippert 2016).

Technological analysis

Technological advancement has contributed to the invention of stair-climbing and standing wheelchairs. It can be attributed to the artificial intelligence that aids in their development. However, one consideration is the safety provided by these chairs in ensuring that there is no malfunction causing harm to the disabled or elderly user (AGI Conference et al. 2008). The wheelchairs are said to be powered by two sets of wheels making sure the walk up and down the stairs. The invention also includes the capability of the user to stand on the same level with companions when engaging in conversations. The failure of the system to operate by either system breakdown or battery running out while in progress means that the user could be exposed to more harm worsening the existing condition.

Socio-culture analysis

The invention put the society at a better position to curb the challenges affecting the disabled. Nevertheless, the invention also raises several socio considerations. One social consideration is the liability in case of failure. Identifying the cause of the malfunction is important not only in avoiding lawsuits that may arise due to such but also in addressing the security concerns revolving around the use of the advanced artificial intelligence (Bostrom 2014). The occupants of the wheelchair are humans demanding sensitivity and careful handling. The widespread demand of such wheelchairs will depend on the ability to detect the liable party in cases of malfunction.

Contrary to solving problems experienced by humans, technological argument leading to artificial intelligence adopts social responsibilities associated with positions held by humans. The targeted users, who are the old or the disabled, are equally in need of love that is expressed by caregivers walking with them thus providing physical and mental support. The ability of the chair to provide emotional support such as showing love present ethical dilemma and may lead to the users feeling dejected or neglected. The withdrawal of support may create a feeling among the targeted users that the have been a burden, and that is why the purchase was made (Luppicini 2010).

The article published by John Lippert in the Bloomberg discusses the upcoming innovation by Toyota Motor Corporation in collaboration with Segway Inventor Kamen to produce better and convenient wheelchairs (Lippert 2016). The wheelchairs are meant to address the challenge to their use that involves climbing the stairs. The wheelchairs are also meant at enabling the users to stand face to face with their companions when the need arise such as when engaging in conversation. It is an innovation meant at improving the livelihood of the elderly and the physically challenged who are the normal wheelchair users.

Applicability to socio-culture and technological environment

The article in the Bloomberg outlines innovation that is suitable for both socio-culture and technological environment. In a socio-culture perspective, the innovation is focused on solving a challenge the elderly who uses the wheelchair as a form of mobility and the physically challenged frequently faces. Some of the complaints involve moving into and out of the building that only have stairs disregarding the ability of these target users to enter and leave the building. The physically challenged have felt neglected in such cases where schools, hospital, and other public and private amenities lack the tracks for wheelchair movement. By presenting them the advanced wheelchairs, the livelihood of the elderly and others with disabilities can experience the world in a whole new way that their limitation would not allow before (Lippert 2016). It also contributes to self-belief by eliminating the barrier that was affecting them before. The wheelchair will also be a valuable input in rehabilitative therapy for the targeted users.

From a technological perspective, the innovation demands a lot of input to ensure its functioning. Kamen had earlier produced the IBOT wheelchair meant at playing the same role, but it was faced with a lot of challenges leading to the closure of operation back in the year 2009 (Lippert 2016). The new version will incorporate the balancing technology used in the previous version of the wheelchairs that help in moving up and down the stairs through the users shifting weight in the preferred direction.


The external factors that impact a business are the important consideration to every business. Using the PEST analysis, the macro environmental factors are grouped into political, economic, social and technological factors (Bowhill 2008). Political factors include the various laws and regulations affecting how the business operations are executed. Considerations need to be made to the right of using the balancing technology owned by Kamen in the development of the wheelchair and other purposes by Toyota (Lippert 2016). The political factors affected the collaboration through the issuance of the license to the auto manufacturer.

Economic factors determine the performance of the business in the economy. The high demand for the wheelchairs that is also accompanied by favourable social factors such as aging populations and technological advancement makes the invention favourable for increasing profits (Rao et al. 2008).

Corporate social responsibility

Toyota focuses on automotive industry thereby fulfilling the needs of the people that can drive. It excludes both the elderly, who cannot drive and those with special needs. The innovation is meant at addressing the challenge by ensuring their mobility. Some of the actions that are limited by physical movement such as talent development and putting their expertise to good use will be fully enabled (Lippert 2016). Independence of the target group will also be enhanced as the can do several things on their own that required assistance from caregivers.


AGI Conference, Wang, P., Goertzel, B., & Franklin, S. (2008). Artificial general intelligence, 2008: Proceedings of the First AGI Conference. Amsterdam: IOS Press.

Bostrom, N. (2014). Superintelligence: Paths, Dangers, Strategies.

Bowhill, B. (2008). Business planning and control: Integrating accounting, strategy, and people. Chichester, England: Wiley.

Lippert, J. (2016). Toyota Teaming With Segway Inventor Kamen on Better Wheelchairs. Retrieved 23 May 2016, from inventor-kamen-on-better-wheelchairs

Luppicini, R. (2010). Technoethics and the evolving knowledge society: Ethical issues in technological design, research, development, and innovation. Hershey, PA: Information Science Reference.

Rao, C. A., Rao, B. P., & Sivaramakrishna, K. (2008). Strategic management and business policy: Texts and Cases. New Delhi, India: Excel.