Media Item & Analysis Essay Example

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Media Item & Analysis


In his blogpost, Hamad (2014) shows how the Australian media, which are dominated by the white Australians, have contributed to the marginalisation of the Indigenous Australians. Six white Australians have come up to traverse the country to advocate for fair representation of Indigenous Australians in the public realm (Hamad, 2014). This is consistent with Avraham and First’s (2014) assumption that the media plays a critical role in shaping the social relationships. Based on the theory of power and discourse, Avraham and First’s (2014) suggest that the media presents certain stereotypes that wholly represent a certain category of people. Again, the dominant social group determines the discourse of the media. Avraham and First (2014) also relies on the Centre-periphery theory to explain that since the media sets the dominant discourse, it also determines who should be part of the inner circle or the outer circle.


News Article

In the news article, Diente (2015) reports on the rumoured wedding between Jennifer Lopez and Casper Smart. However, more than that, the media plays the role of normalising marriages and heterosexuality. The fact that Jennifer Lopez is said to be planning to marry Casper Smart, just as Jennifer Aniston had been married to Justin Theroux shows that low-key weddings between male and female celebrities is becoming a normal. The article cements the prevalence of marriage between different sexes and marriage. Here, the capacity of the ideology to affect the audience depends on the prevalent cultural meanings the image invokes. According to Sturken and Cartright (2004), ideologies consist of the extensive shared beliefs and values that inform people’s day-to-day lives and are, therefore, seen to be normal, naturalised, or inevitable. Sturken and Cartright (2004) emphasises that the media establishes ideological constructions, such as nationalism or heterosexuality.

Media Item & Analysis


News Article

In The Local’s news article, the French government seeks to limit freedom of movement for certain individuals by banning train travel. The newly proposed laws will also see random bag checks in the trains. The train security agents would also be allowed greater rights to detain individuals. This implies that the citizens will give up their rights for freedom to the sovereign French government in return for security (Local, 2015). This depicts what van Krieken (2006) says of the social contract theory. The theory serves to underscores a balance between sovereign rule and individual freedoms, where people give up some of their autonomy to the state in return for protection (van Krieken, 2006). In the Article, the French citizens acknowledge the new laws and regulations that require them to give up some of their freedom while the state claims sovereignty by enacting new security laws.


The Rich’s (2015) blogpost shows how the Western media is obstinately fascinated with portraying Muslim women as potentially violent and the Orient as a place for sexual indulgence. Rich’s (2015) article also shows how the media narrative on Orientalism has been used to promote racial hate, by fuelling military actions in the Middle East. The media uses such terms of ISIS Bride, women or ISIL, as well as sex slaves of ISIS to divert the West’s attention that Muslims women may join ISIS for political rights. Indeed, Akita (2006) explains that Orientalism depicts the Oriental world as being the opposite of the Western world. According to Akita (2006), when the West is depicted to be more sophisticated and advanced, then Oriental world will be depicted as being simple, backwards, and ugly. In which case, it is the tendency to be preoccupied with the concept of otherness to present one’s identity as being superior to other group’s identity.

Media Item & Analysis 1‘women-of-isil


In Young’s (2015) blogpost, she explores how globalisation has led to diffusion of cultures, where local people embrace foreign from distance countries to the detriment of their own. Young (2015) shows how Katy Perry, an American, faced criticism for dressing like a Japanese geisha during the 2013 American Music Awards, after she performed her hit single “Unconditionally.” Still, as Akita (2006) explains, the history of Western nation’s idealisation with geisha goes back to the late 19th century. It just indicates the escalation of social relations globally, where local cultures have spread, and where social connection based is facilitated (Bocock, 1992). Giddens Theory of globalisation views modernity as embodied by separation of time and space, where the world has been rendered into a smaller space due to faster transport and communication. Second, the social relations are lifted out from local cultures because of social interaction, where local cultures are practiced in foreign lands (van Krieken, 2006).


News article

In the news article, Volodzko (2015) shows how China’s consumption of ebony chairs and teak floors is affecting the environment of Myanmar. Here, the media intends to show how China has capitalised on globalisation to import timber from Myanmar. Here, China protects its environment, as it has strict legislations that ban logging of padauk, teak and ebony wood at the detriment of Myanmar’s ecosystem. Again, it shows that the ecological shadows of China’s consumption cover the entire globe, as it drives climate change. Based on the political economy of consumption, the global political economy is the key determinant of consumer’s collective choices. The media shows that the economic globalisation produces several benefits to the consumers and the environment although it also enables the powerful states and companies to avert the cost they incur in producing them, their use as well as replacing the consumer goods into the far-away ecosystems (Dauvergne, 2007).

Media Item & Analysis 2



In the television show of popular dancing styles, the video shows some provocative dancing styles. Based on the ranking of the top celebrity ‘twerking” styles, it is clear that the women’s most sexually provocative dancing styles are nominated as the winners (Marti, 2013). This portrays women holistic value as dependent on sexuality and physical bodies. Therefore, women tend to see themselves as objects that should be viewed and assessed. The Objectification theory offers a significant structure for interpreting women’s lives within the socio-cultural context, which sexually externalizes the female body and likens a woman’s value with the female appearance and sexuality. Indeed, the popular image presented in the video shows the audience what should be normal in the society in respect to gender and sexuality. The video also emphasises the female sexuality and physical appearance, where she is made to appear more sexually provocative than a man (Railton & Watson, 2005).

Media Item & Analysis 3


Akita, K. (2006). Orientalism and the Binary of Facts and Fiction in Memoirs of A Geisha. Global Media Journal 5(9), 1-23

Avraham, E.,& First, A. (2006). Media, power and space: Ways of constructing the periphery as the ‘other’. Social & Cultural Geography, 7(1), 71-86. doi: 10.1080/14649360500451741

Bocock, R. (1992). Cultural formations of modern society. Formations of modernity. pp 229-274

Dauvergne, P. (2007). The shadows of consumption: Consensus for the global environment. Cambridge, MA: MIT Press.

Diente, T. (10 Aug 2015). Jennifer Lopez might wed Casper Smart in ‘secret wedding’ like Jennifer Aniston’s nuptials. International Business Times. Retrieved: <>

Fiske, J. (1989). Reading the popular. Cambridge, United Kingdom: Unwin Hyman.

Hamad, R. (2014). Why is Australian TV still so white? Daily Life. Retrieved: <>

Local, the. (31 Aug 2015). Train security: France could ban passengers. Retrieved: <>

Marti, A. (2013). Top 10 Celebrity Twerking Videos. Retrieved: <>

Railton, D., & Watson, P. (2005). Naughty girls and red blooded women: Representations of female heterosexuality in music video. Feminist Media Studies, 5(1), 51-63.

Rich, J. (7 Aug 2015). The problem with the ‘women of ISIL’. Open Democracy. Retrieved: <‘women-of-isil’>

Sturken, M & Cartwright, L. (2004). Practices of Looking: An Introduction to Visual Culture. London: Oxford University Press

Van Krieken, R. (2006). Sociology: Themes and perspectives (3rded.). Frenchs Forest, Australia: Pearson Education

Volodzko, D. (7 Aug 2015). China’s craze for fancy chairs is killing the world’s forests. CNBC News. Retrieved: <>

Young, C. (21 Aug 2015). To the new culture cops, everything is appropriation. The Washington Post. Retrieved: <>