Media Career Development

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3Media Career Development


Professionalism in media communication and technology has for long been my area of interest within the media career development course. Influence from the journalists in the current media environment, parents and my ambition to be identified as a public figure are some of the reasons behind the direction of my career. My parents have always been supportive and wanted me to be courageous and outspoken, and I felt that fulfilling their interest would marry well with my area of interest. As a result, I started working on my career.

The first step was to understand the power of education and professional networking. I joined RMIT University in Australia to take a media career development course in 2015.This enabled me research career paths in media professional, improve my professional networks, and undertake the required personal and specialized development activities necessary to achieve my desired outcomes as a media professional. As a student, my major objective was excellence and clear understanding of the tenets of media career development. Working closely with my lecturer as the career coach tremendously impacted on my career objectives. It enabled me identify, articulate and develop efficient strategies reach my goal.

To articulate my career objectives with the actual business environment, I undertook several practicum activities with media firms. Recently, I worked with Chinese Central Television (CCTV) network as an intern. The six months experience with this firm was awesome. My main duties ranged from data collection, news presentation, processing and filtering incoming information, searching the required stories from PR reps and online press rooms to managing relationships and cradles for ongoing story development. Although the whole experience was splendid, avoiding the associated challenges was never easy. These challenges included but not limited to working in the uncertain economic environment and having to write content across manifold formats including blogs, prints, and The Web. It was also hard to deal with persistent changes in beats and areas of coverage not to mention adapting to new media such as social networking and Twitter.

Most valuable person in network

Last semester had been very busy, coupled with different activities ranging from research projects, seminars facilitated by lecturers with industry guests, discussions, collaborative projects and continuous assessments. These necessitated engagement with relevant sources and industries, networking relevant individuals as well as initiating an efficient practice-led approach to all areas of engagement. So far, Zakka Jacob is the most valuable person with whom I ever engaged in my field of profession. Jacob is a news Anchor at China Central Television CCTV, hosting the station’s flagship daytime news show, famously known as News hour. We met during my internship with the channel. Jacob was always helpful in different occasions. Being associate executive producer, Jacob anchored and produced the CCTV’s flagship, primetime news Headlines Tonight. In this course, he leads a team of writers and producers whom I happened to be amongst. This interaction did not only foster self-confidence in me, but it also paved my career path as a media professional.

The power of professional networking can never be underestimated. As an apprentice in media communications and technology, I had a project to create an interesting documentary about sports which I planned to present for testing and viewing on the national television. Networking with Jacob during this project was very supportive. With his longstanding expertise and creative ideas on video shooting, he used to advise at various stages especially at the point of view and when to perform different instructions including zooming and editing. As a result of his constant guidance, therefore, the whole project was a success. I learned many new things I would not have known in the classroom. Our professional rapport is still intact, and everyone is always available at each other’s point of need. He is more than just a mentor to me.

People in my professional network

The list of people in my professional network can be long depending on an area of engagement. However, related to my career path, are four most important individuals. These are Brain, Chole, Analgha, and Nicole.


How helpful

Australian by origin.

He is skilled, talented, caring, welcoming, admissive, creative, good at video shooting, learned, approachable, patient, enthusiastic and non-discriminative. We barely met in school (RMIT University) three months ago.

Has help me improve in communication skills and to build my confidence.

Brain has also been helpful in my video shooting on sports documentary. He had advised me on how to produce a quality video for public view. The whole project a success.

Both of us are good friends from China. Chole is an outgoing lady. She loves acting, so we always work together in short films. Her courage, high self-esteem, and confidence have enabled her shine most showdowns.

Networking with Chole not only enabled me to build my confidence, but it has also prompted me to develop a passion for my career.

Nicole is a video producing expert working with the International Media Corporation. Therefore, she is talented in media production and saving, photography, and data collection.

Nicole came in handy in my project. Her innovative ideas and prowess in media communication and technology and production fanned the accomplishment of my project on sports documentary.

Analgha is an international students from India. She is much older than us although we still fit in her shoes since she is very kind and interactive. She has a rich media career work experience. She used to engage in Visual Art design, so she is excellent at filmmaking.

Networking with Analgha has, therefore, enabled me to learn a lot including the differential perceptions of communications and filmmaking. She is equal to the art director in our team.


The semester has been pretty long and full of different academic engagements. As students, we started on the media career development course with four primary objectives. These were to analyze our career ambitions, strategize on meeting our specified goals by developing measurable objectives, implement efficient methods for developing workable professional networks as well as to reflect on our career goals and opportunities in the end. Here comes the end of the semester. A lot of things have been learned.

First, it is important to note that becoming a media professional requires a blend of different qualities and characteristics (Wilcox & Reber 2016). A media professional must have an insatiable curiosity about anything. This triggers the urge to share information with other people who might become very important one’s professional network. Secondly, it is essential to appraise that challenges are not problems to real media professionals. Students to media course like tackling good challenges. They enjoy being creative and daily predictable routines does not offer the thrill they deserve to feel creative and inspired. Therefore, such students strive for a career that provides variety and stretches them to exploit their full potential.

Communication is key to the success of a media professional. For a student looking to pursue television and broadcaster careers, ability to communicate and network with others is an integral part of their allure to media. Regardless, of the communication platform, a media professional strives to reach out the community which may include listeners, viewers and followers from all over the world. Therefore, since media career is a business of communication, networking with other people is a top priority, even if it means going behind the scenes.

Embracing technology is also another crucial element of a media career. This is because media products and production processes are always at the forefront of the most current technology. The current media environment is characterized by huge innovative advancements prompting media professionals to stay ahead of the curve in readiness to leverage new advancements in technology. Some of the current technology in media career environment include broadcasting radio by satellite, streaming videos online and using social platforms and new Apps to network with potential customers and professionals all over the world.

Further, for career alignment, it is important for a media professional to be creative. The hard-to-find experts that employers always look for is something for which media professionals are known (Wilcox & Reber 2016). Whether it is inventing a new digital marketing campaign, coming up with a new angle of breaking news headlines or writing content for a social media platform, a media professional need to know how to convince audiences to come back for more with fresh techniques. Therefore, their creativity and thinking spark make them crucial assets to a wide range of employers.

In summary, the course has been helpful in molding and nurturing students to become quality and creative media professionals. It fosters the culture of professional networking amongst the students through coaching and emphasizing the significance of such engagements.


Wilcox, D.L. and Reber, B.H., 2016. Public relations writing and media techniques. Pearson.