Communication Management Essay Example

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Communication in an organization is essential. Communication is the passage of information from one person to the other especially within an organization. For instance, one person in the firm may be selected to educate the others on a given topic, in such a case; an informative speech is required by the worker to deliver the message to the audience. The goals of communication in the organization range from the form of the communication involved and the parties involved in the communication. One of the primary objectives of communication is sharing. The act is aimed at increasing understanding and reducing ignorance among the people in the company. Furthermore, communication is geared at changing the perception of the people to a positive note. Perceptions are unique and are dependent on the social and interpersonal factors. Communication brings the people involved to oneness and togetherness especially in conquering a challenge within the organization (Bell 2013, p. 493).

Persuasion is one of the most significant element is communication and it is relevant to the marketing department. This is the art of raising arguments in order to motivate a given audience to buy particular goods. Persuasion is subdivided into various principles including the principle of consensus. When one person gives a testimony over a certain product, the buyers are captivated by the product. Purchase decision is often affected by the choice of others. People make choices according to their peers’ decisions. The mentality that is instilled by a testimonial about a particular product is persuasive and therefore, it is significantly powerful in persuasion. However, the principle only applies where people lack enough knowledge on a certain product. I am not likely to be influenced to buy something through the principle of consensus. I do not do impulse buying therefore there are less chances that I will be involved in consensus persuasion where the seller wins my attention. Additionally, when I want a product which I don’t have enough knowledge about, I search it over the internet (Bell 2013, p. 537).

Some speech involves call for action. In such speeches, the speaker is aimed at four objectives. The first one is adoption, the second is deterrence, the third one is discontinuance and the fourth objective is continuance. Deterrence and discontinuance are two challenging steps as they require the cooperation of the audience. However deterrence is not as challenging as the discontinuance. Deterrence is where the audience is persuaded not to use a certain item or product which they have not been using. Discontinuance on the other hand, is where the audience has been using the product but the speaker advices to stop using the product. Discontinuance requires convincing the customers until satisfaction is achieved. Discontinuance brings frustration to the customers and others may not be well informed and therefore communication barrier leads to failure of discontinuance. Deterrence on the other hand is easier because it the products have not yet been used, however, improper information channels make it difficult (Bell 2013, p. 540).

Persuasion is a process where communication is means to influence the judgment of other people on certain products or about an action. Some persuasion on human beings is ethical while other persuasion is disrespectful hence unethical. Ethic s in communication contributes highly to the healthy co-existence among the people. Persuasion in which the message used is truthful is ethical. However, the largest percentage of persuasion is usually unethical. The messages used have irrelevant appeal and often divert then attention of the customer from the truth of the product being discussed. Additionally, persuasion is inclusive of emotional appeal to trigger the attention of the audience without necessarily anchoring the information with evidence. Furthermore, persuasion is unethical when serious and complex matters are oversimplified hence blinding the customer (Bell 2013, p. 531). The worst part of the persuasion is that the persuaders pretend to be certain about the information concerning a product and ends up misleading the customer.

An elevated speech about the ways to ease the traffic on the roads is significant as the traffic issue is experienced every day. The speaker works from an organization which produces cameras to be used in vehicles as a strategy to ease the traffic. The speaker persuades the audience to buy vehicle cameras from the organization she works with so as to avoid issues in the parking lot. She explains that with the current issues of traffic, there is a need to up to three cameras in the car.

Elevated speech is advantageous as it gives precise and clear information about the products of a given organization. The speaker highlights only the most important and persuasive information about the product which is being offered. However, the elevated speech is disadvantageous to the audience. The persuader does not offer all the information and may leave out the most important details about the product. The elevated speech is hence promotional to the products but may mislead the customers.

Nonverbal communication is described as fluid and therefore, when it is written, it is not always easy to understand. The non-verbal communication is challenging due to the increased complexity which is often misinterpreted. Non-verbal is hence confusing than the verbal way of communication. For instance, where non-verbal is not continuous hence, one non-verbal message is passed immediately after the other, confusion is yielded. Verbal communication is discernable and easily interpreted. The non-verbal communication increases the chance of confusing the audience where the flow is lost. For non-verbal communication to be effective, the flow of gestures should be experienced by the recipient of the message. Non-verbal communication has the capacity to replace the verbal communication or to add more impacts on the verbal communication. To captivate the full attention of the audience, the speaker should always ensure that the non-verbal communication is conducted with relevance to the topic and also ensure it is flowing to avoid misguiding the audience (Bell 2013, p. 454).

When conducting a speech or any form of passing a message which involve non-verbal techniques, it is important for the speaker to observe the audience closely. Although non-verbal communication is assumed to be universal, it may lead to confusion and hence distortion of information. Another assumption which may not be correct about non-verbal communication is that it is easily understood (Lammers 2011, p. 153). This assumption applies where the nonverbal communication has a continuous flow but it is ineffective where nonverbal communication is discontinuous. Additionally, there are nonverbal techniques which may be offensive to some people and are acceptable to others. It is therefore important to be keen on the reaction of the audience. Some characteristics from the audience influence the speaker on the appropriate non-verbal skills to apply according to the audience. Sometimes it is not easy to observe the audience while delivering the message therefore, it is essential to enroll a co-worker to assist in the task of observing the audience as one makes the speech.

Crisis is often attributed to negative message which creates devastation among the people as they do not know what step to take. It is important for the speaker to understand the information before delivering it. In addition, if the message is negative, the speaker should deliver it is such a way that crises are not created among the audience. There are four phases of delivering negative messages in a successful way to avoid wrong impressions. Negative message is often connected closely to emotions and therefore, the speaker should set the buffer in the tone to prepare the audience and to influence their expectations. The buffer is followed by an explanation which is meant to cool down the emotions of the recipient of the message. The speaker then delivers the news to the audience. The final step while dealing and preventing crisis in the negative message is redirecting the client or the audience. Redirection is a solution strategy which refocuses the attention of the audience positively.

Self-disclosure is a paramount part of business, it is necessary to communicate in the business to share ideas and learn from other people. Self-disclosure is hence an essential process which aims at keeping the team members together and focusing on the same goals and objectives. Keeping secrets in an organization is detrimental and can lead to failure of timely communication. For instance, where the financial department fails to disclose on the imbalance of the organization’s revenue, the company may face losses and the resolution process may be delayed as well (Bell 2013, p. 621). Additionally, where a worker has an excellent idea about improving the organization, self-disclosure is important. Sharing of information in a firm leads to exchange of ideas which are used for the development of the firm and for achievement of the firm’s objectives. More so, self-disclosure leads to building of trust among the team members. The reciprocation of the self-disclosure of members improves communication to a great extent leading to success in the company.

Conflicts are normal in organizations. Conflicts range from the levels and positions of the workers in a given organizations it is therefore important to employ the sustainable strategies to conquer the conflicts in the firm. The most appropriate ways to resolve conflicts include avoidance and management of emotions. Avoiding conflicts promotes peaceful coexistence among the workers in a firm. When disputes are avoided, trust is built and people respect one another. Interference with other people affairs is also avoided with the conflict avoidance and the relationship between different people in the organization are strengthened (Bell 2013, p.636). Secondly, emotions management contributes highly to the conflict management in the organization. Conflicts often emerge as a result of overreaction on certain issues. Interpersonal skills such as patience and maintenance of calmness when faced with challenges regulate emotions and hence prevent disputes among the people (Bell 2013, p. 638). Therefore prevention and resolution to conflicts are personal responsibilities. People should hence embrace the responsibility to promote peaceful work environment.

Management of employees is a complex task which requires integration of various theories especially while dealing with dozens of the employees. As a manager, I would apply theory X to ensure that the workers are trained and equipped with the necessary skills for the success of the firm. I would also embrace appraisal culture in the firm where correctional measures are taken on the employees who fail to adhere to set of conducts and rewarding the hardworking employees. I would also use theory X to offer motivation to the employees (Bell 2013, p. 707). I would ensure that the working environment is conducive for the employees to explore their fullest potential towards the prosperity of the firm. I would also foster the sense of self-actualization to influence their willingness to improve performance. Furthermore, I would apply theory Z, to ensure that the employees are sensitized with the responsibility and accountability of their performance in the firm (Bell 2013, p. 708). I would hence allow them feel comfortable in working for the organization through trusting them and allowing them to work under minimal supervision.


Bell, A. H. 2013. Management Communication. Canberra: University of Canberra.

Lammers, J. C. 2011. Management Communication Quarterly Forum: Instututionalism and Organizational Communication. Management Communication Quarterly, p.153

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