Lecture Essay Example

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Management 5


Section 1: Delivering a Negative News Message

Question 1

Negative news messages usually delivers messages as well as news that the audiences being targeted do not want to read, hear or receive. In most instances delivering the negative news is not easy. At times conveyers of messages have no option but to make use of indirect approach when delivering negative news message. The indirect approach need to be applied in delivering a negative news message that needs clarification. Through the indirect approach conveyer of the message starts with an introduction, then explanation of the negative news and also the reason for the decline of the ones request, reference for a policy and others may entail and indicate the procedure which need to be followed in case there is need for more clarification and information (Bovee & Thill 2010).

Question 2

Negative sales message

It has come to the concern of the management team of the decreasing sales for two consecutive quarters of our business. Based on these the management team has agreed that all sales team members base pay, hours will be reduced by 20%. It has also been noted that it is not the entire team is underperforming and we also do want to disband anyone. Therefore, please adhere to the decision made and please make all necessary improvements so as to increase the company sales in the coming quarters. When the sales figures return to normal we will increase the hours and you base pay by 20%. For more clarification on the issue at hand please communicate with your immediate supervisors.

Section 2: Eliciting Negative News

Question 1

There was a time that I received negative feedback on time to correct my error. I had really placed more emphasis on a presentation that I had to make to a potential customer who was required our company to place a bid on some project that was worth billions. As the immediate supervisor I had been asked by the manager to make a presentation and since I had worked on a similar project the manager trusted me to deliver adequate and up-to-date work. After the presentation the manager informed me that the customer was not impressed with what I had presented. I was really shocked since I thought that I had done the best I could in the presentation. The manager explained to me the reasons as to why the customer was not happy citing that the overall project was overpriced and the duration when compared to other bidders who had placed a bid for the same project. I made adjustments to the price and considered all other aspects such as the duration of the project. After resubmitting the presentation and followed up in case the customer had any queries. In the long run we were awarded the project and we were able to deliver it within the budget and on time. At the time I felt that the correct was unfair due to the time and resources that I had placed on the presentation to make it a success. Currently, I feel that the correction was good and it has played an essential role in making good and adequate presentation to future clients.

Section 3: Crisis Communication Plan

Question 1

The crisis communication plan used in this case was derived from an online source

http://emergency.duke.edu/plan/from Duke University. The crisis communication plan states the responsibilities, roles as well as the protocols that will act as guide in instances of crisis to ensure prompt sharing of any kind of information during a crisis or an emergency. The plan is administered by the Emergency Coordinator. Based on the scope of the plan, the crisis communication plan will act hand in hand with the Duke University Health system though it has its own plan and this will be done to ensure that the messages and operations are aligned to the ultimate goal of effective communication in the whole Duke Community. The plan includes all the elements of a crisis communication plan but it has placed great emphasis on the delivery of information and constant updates on time and this is evident in that during crisis they are more likely to do away with the collegial approach which requires multiple approvals prior to the distribution of communication pieces (Duke Alert 2016).

Question 2

When people do not know what to do in a crisis situation there are likely to develop rumors which in most instances is not true in ant sense (Mallet, Vaught & Brinch1999). The rumors may be bad in regard to the company. Also the people may respond to queries from media personnel and thus deliver the wrong messages to them. They may also not handle the situation in the right manner for example, they may assemble in different places and thus they may lack clear coordination of the activities and who needs to do what, how, where and when. Thus making the crisis situation more confusing and complicated.


Bovee, C & Thill, J 2010, Business communication essentials: A skills-based approach to vital business English (4th Ed.), Prentice Hall, Upper Saddle River, NJ.

Duke Alert 2016, Crisis Communication Plan, viewed 24 January 2016, http://emergency.duke.edu/plan/

Mallet, L, Vaught, C & Brinch, M 1999, The emergency communication triangle, Centers for Disease Control and Prevention, National Institute for Occupational Safety and Health, U.S. Department of Health and Human Services, Pittsburgh Research Laboratory, Pittsburgh, PA.