Journal artical about corporate responsibility Essay Example

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To choose an article on Corporate Responsibility I browsed through different topics which improve corporate responsibility. I went through different articles on corporate responsibility by looking for articles in the library and on the internet. After reading through various articles I came through one article which caught my imagination. It was an article on crowd sourcing and highlighted the manner in which crowd sourcing is gaining prominence and is helping organization improve corporate responsibility. I found the article on the internet and was one of a standalone article which highlighted different aspect of corporate responsibility which I was unaware of.

I choose this particular article on the premise that it was something new to me and caught my imagination. This article highlighted the growing importance of crowd sourcing and the manner in which crowd sourcing helps organization to improve corporate responsibility. This article also helped me understand the wide outlook which corporate responsibility has and the different mechanism which can improve corporate responsibility. Another reason which made me choose this article was that I found the article very interesting and would like to bring forward the same article to my classmates so that they also understand the different aspect of corporate responsibility. This article helped me to broaden by horizon about corporate responsibility and will help me to understand corporate responsibility better in the future.

The author presents the argument that crowd sourcing ensures better management and improves social responsibility as this method involves directly asking the customers about the ways that helps to improve the image of the organization. This is shown by different surveys and opinions which shows that 95% of the organizations using crowd sourcing as a tactics benefitted from it compared to organizations that were not using it which helps the author to strengthen his argument.

The arguments gets validity due to the growth in social media which has helped organizations to use different social media ways like different networking sites, blogs and forums have made it possible for organizations to ask people directly about the ways that can help them to improve corporate responsibility.

Along with it the author also substantiates the same by stating that the customers are able to look at the replies given by different customers and can look towards this perspective as well. This is helping organization to use crowd sourcing as an effective tool to improve corporate responsibility.

I also support the view presented by the author and is of the view that crowd sourcing helps to improve corporate responsibility. This is because of the fact that asking customers about the ways they feel appropriate to improve corporate responsibility will ensure that the organizations are able to use the most effective way in improving corporate responsibility.

This is supported by a study which states that using social media as a way to increase corporate responsibility helps organizations immensely (Shandwick, 2011). This method of increasing corporate responsibility ensures that the views of customers are incorporated in the method to develop corporate responsibility. This was supported by the fact that on a rating of 10, 7 executives agreed to the same and stated that crowd sourcing through social media improves corporate responsibility (Shandwick, 2011).

This is further substantiated by a study which states that crowd sourcing improves transparency as the ways to improve corporate responsibility is used from the different ways provided by the customer themselves (Brito, 2008). This method further gains relevance as crowd sourcing helps to provide inputs from customer on a regular basis which helps to take steps that will enable the organization to improve their corporate image and fulfill their responsibility towards the society (Whitla, 2009). Using crowd sourcing as a method of corporate responsibility ensures that the organization uses the same method to market itself and gain popularity among the masses.

Another study in the same direction states that crowd sourcing helps in innovation as it helps to find ways to improve corporate responsibility (Trompette, Chanal & Pelissier, 2009). Since, this method helps to find different ways based on customer response and choosing the best option out of those will help organization to use ways which are required by customers which will thereby help to improve association with the public and develop corporate responsibility towards the people. This is substantiated by another finding which says that crowd sourcing helps to improve the environment and makes the planet a better place as different aspect of corporate responsibility is looked into (Biggar, 2010).

Thus, there are different studies which substantiate the fact that crowd sourcing helps to improve corporate responsibility and organizations that are able to use it in the best way are able to gain advantageous position. I also support the same finding from the author and am of the view that crowd sourcing helps to develop corporate responsibility and will benefit organization in the long run. Organizations that are able to use the different ways of corporate responsibility will help them to ensure better performance in the market place.


Biggar, J. 2010. Crowd sourcing for the Environment: The case of Brighter Planet. Journal of Media & Communication, 2 (2), 8 — 23

Brito, J. 2008. Crowd sourcing Government Transparency. Columbia Science & Technology Law Review, Vol 9, 3-23

Crowdsourcing. 2011. Crowd sourcing Adds Value to Corporate Responsibility Efforts. Retrieved on July 18, 2011 from

Shandwick, W. 2011. Executives say Crowd sourcing is Valuable to Corporate Social Responsibility Efforts. High Beam Research. Retrieved on July 18, 2011 from

Trompette, P., Chanal, V. & Pelissier, C. 2009. Crowd sourcing as a way to access external knowledge for innovation. 24th EGOS Colloquium, Version 1, 1 – 29

Whitla, P. 2009. Crowd sourcing & its Application in Marketing Activities. Contemporary Management Research, 5 (1), 15 – 28