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The Jetstar Communication Strengths

According to Taneja (2016), the major communication strategy fortheJetstar is majorly dependent on their method of communication. The Jetstar method of communication is majorly social media as well as the information posted on the company’s website. The company similarly has spoken communication ability to persuade more customers via its major adverts, found in most of the local social media pages, as well as the local blog sites. The website information is precisely and precisely indicative of the services offered by the company, accompanied by the flight charges. This method of serving as a strength in their communication (Taneja, 2016). The only area of improvement for the Jetstar airlines is the a ability to post more social media adverts, as well as the manner in which these adverts agree done, they should be more persuasive.

The Services Marketing Triangle of the Jetstar.

As Rao (2011) asserts, the marketing triangle represents the external marketing, the internal marketing as well as the interactive marketing. The external, marketing is all about making promises, and in the Jetstar the company makes such communication between the company and the customers via its marketing platforms promising them of a better service delivery. The internal marketing is all about the providers and the company, where the Jetstar Company ensures that its internal affairs are well conversant and well marketed within its core providers (Rao, 2011). Lastly, the interactive marketing is done by the Jetstar Company between its providers and the customers, as a bid to keep promises.

Five Major Approaches to Service Communication in Jetstar Airlines Company.

According to Lusch et al. (2015), among the five approaches addressing the service intangibility is all about ensuring that the company service are well tangible with the customers wishes, and that it fulfils the needs of the customers. The second approach is the management of the service promises, where the Jetstar Company ensures it manages to fulfil the promises it makes to the customers it serves, in quality as well as cost. The third approach id the management of the customer expectations, where the Jetstar Company ensures that the expectations of the company are well met. So as not to disappoint them and cultivate a core customer loyal (Lusch et al., 2015).

Lusch et al. (2015) chronicle that the fourth approach is the managing customer education, where the company via its promotive agendas it ensured that the customers are well informed of the company serviced, as well as the offers. The last approach is the managing internal communication, form the key management layers to the low level workers include the organisation. Jetstar ensures nit effectively communicates with its key players so as to induce productivity.


Lusch, R., Vargo, S., Bolton, R. & Webster, F. (2015). The service-dominant logic of marketing: dialog, debate, and directions. London New York: Routledge, Taylor & Francis Group.

Rao, K. (2011). Services marketing. New Delhi: Pearson.

Taneja, N. (2016). Designing future-oriented airline businesses. London: Routledge