International Tourism Presentation
International Tourism Presentation
To what extent might the skepticism of tourism entrepreneurs towards climate change effects on their business be warranted?
The skepticism that tourism entrepreneur have towards the effects of climate change on their business can be warranted in various ways. First of all, these entrepreneurs have a lot more to worry about in terms of running their businesses that climate change takes a backseat among the issues that trouble them at present. It is true that climate change has an effect of businesses and sustainability but most tourism entrepreneurs are concerned with the immediate aspects that affect the running of their business. In this regard, the case study established that the most pressing issues that affected the tourism business included the cost of operation. It is difficult for a business to concern itself with the effects of climate change when they have a pressing issue such as the cost of running or operating a business. The second issue that can warrant the skepticism associated with the effects of climate change on tourism businesses according to the case study is tied to the regulation by the government. The regulation by the government is tied to the costs and the time taken by small businesses to meet the regulations that are required by the government. Being that business and any venture would like to make profit and grow, sanctions and regulations by the government become a fundamental issue that determines whether the business becomes a reality or not. Climate change in this respect would be a businessman’s least of worries since they will be so busy focused on making their business stand by trying to adhere to the regulations set by the authorities. Other factors that could warrant the skepticism tied to the effect of climate change on tourism businesses include the aspect of competition, quality concerns and inadequate rural development and pollution and the effects it has on the landscape, personal and visitor facilities. Competition concerns are related to the number of players in the tourism industry as huge numbers may lead to a loss in the market share and force price-cutting. Quality concerns focuses on new entrants into the industry who provided poor services thus affecting the viability of a business.
In this respect, is easy to understand why there is skepticism in relation to climate changes operator hold the thought that if it is not something that affects the daily running of the business then it is not an immediate concern.
What sort of communication and information strategies should be developed so as to improve operator knowledge of climate?
According to the case study, operators gained an understanding of climate change and associated issues through the general media and sometimes through technical media for instance, information available through the government agencies at regional and national levels. Information was also learned through agricultural field days that are operated through agricultural associations. However, the scope of information gained is relative to the medium used to gain this knowledge and also affects the extent to which the information was viewed as reliable and trustworthy. Information gained through avenues such as the ministry of agriculture and fisheries and agricultural field days. On the contrary, the general media such as the television, radio, and newspapers were viewed with suspicion in regard to information given through them. This means that the information given was held in low trust levels. The environmental ministry, regional and local council as sources of information was regarded with moderate trust.
In this respect, information and communication strategies need to be developed to improve the knowledge that operators have in regard to climate change. Since the people seem to trust information coming from ministries such as the ministry of agriculture and fisheries and agricultural field days, communication strategies should be developed to front these sources of information more to the people. It might be beneficial to institute more agricultural field days in order to make the availability of climate change information wider and more extensive. It would also be beneficial to advance the information given through the ministry of agriculture and fisheries to operators. In this regard, the ministry can set up conferences and seminars aimed at informing and educating operators on climate change and sustainability. Using such communication strategies is bound to achieve the objective of reaching more people. Another communication strategy that can be developed and adopted to improve knowledge on climate change is the adoption of printed newsletters, fliers and other literary material that can be distributed to operators courtesy of the ministry of agriculture and fisheries. Government agents can also be used to visit operators and educate or inform them on aspect such as sustainability and progressive business practices that have a positive effect on the climate.
Would operator initiatives to lessen their environmental impact improve their attractiveness to consumers?
Operator initiatives to lessen environmental impact would improve the attractiveness of the business to consumers in various ways. First, it is important to understand that with climate change and climate impact being a major concern in the world currently, most people are concerned with the aspect of sustainability and sustainable business practices. Consumers are more knowledgeable in regard to environmental impact and as such, would like to deal with businesses and operators that are aware of climate issues. As noted in the case study, one respondent stated that making changes shortly after starting farm accommodations was as a result of feedback from German visitors. The visitors told them that an aspect such as water saving initiative would be a better fit for especially for the image of rural tourism and also in a country that promotes itself as an environmental friendly region. It was also noted to be an attractive feature for environmentally conscious clients.
In line with this, it is important to note that people have become more conscious of their environment and as such are more attracted to businesses that employ sustainable practices in their operations. In as much as most operator’s trivialized the issue of climate change and initiatives aimed at lessening impact on the environment, it would be important to stress the effect this would have on attracting and retaining customers. In a world that is changing every day and environmental as well a climate issues taking a central role, it is vital for operators especially in the tourism sector to initiate environmentally sustainable practices not only to improve the attractiveness of their business to customers but to also play a part in sustaining the environment. As noted in the case study, operators in the tourism hardly ever plan long term owing to the unpredictability of the climate. In this regard, instituting or initiating practices that promote sustainability would limit this unpredictability and may afford them the luxury to plan long-term in regard to their businesses.