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Influences Group and Persuasion Have on Behaviors

1 March 2016

Influences Group and Persuasion Have on Behaviors

Groups and persuasion are among the most elementary and significant functions that influence the behavior of an individual. In this essence, the two components can either promote the behavior change of a person or degrade the beliefs and attitude of an individual. First, for the case of groups, it is evident that a group of persons can highly influence the behavior of an individual mostly when it comes to the context of decision-making. According to McLeod, (2016), the implications of groups influence can be positive or negative. For instance, the influence of groups is often positive towards the behavior of employees in the workplace. In this context, the presence of others in the workplace establishes the expectation of an individual. With certain expectation, individuals in the workplace behave in proper ways, as the behaviors are set on the roles of other people mostly in the decision-making process.

On the other hand, persuasion as a social influence occurs on different levels. As a communication process, persuasion as an essential component that affects the behaviors of people from one way to another (McLeod 2016). As such, the whole process of persuasion intends to elicit a desire from other people. Therefore, it is clear that persuasion does influence people behavior positively as it changes, reshapes and reinforces their behaviors. Significantly, persuasion shapes a person’s attitude , which makes him or she behave positively to a given idea. In addition, persuasion reinforces the behavior of an individual by making him, or her generate opinions that are right in a position one is already holding. Finally, persuasion has an impact of changing peoples’ behavior, as such, persuasion forces people to change their behavior through shifting their attitude and beliefs regarding other people and particular groups.


McLeod, S. (2016). Social Roles and Social Norms | Simply Psychology. Retrieved 1 March 2016, from