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  • In regards to the website communication platform, News Corp Australia should go ahead to complement it corporate blogs. A blog is likened to a personal online journal that should be updated constantly. The business can use it to ensure that it updates information that would have rather remain obsolete within its website (Fullwood, Melrose, Morris, & Floyd, 2013). It would also ensure to open up communication channel with the different stakeholders like customers while still receiving immediate feedback that will help to strengthen operations. Subsequently, News Corp Australia should launch a podcasting feature positioned within its website. Through these podcasts, potential clients will be able to listen to free audio samples of previous adverts created by the company in order to access their respective quality and resourcefulness. It can also be introduced due to its relevant ease of utilisation by internal stakeholders like employees since it acts an important model of communication.

In regards to the website communication platform, News Corp Australia should go ahead to complement it corporate blogs. A blog is likened to a personal online journal that should be updated constantly. The business can use it to ensure that it updates information that would have rather remain obsolete within its website (Fullwood, Melrose, Morris, & Floyd, 2013). It would also ensure to open up communication channel with the different stakeholders like customers while still receiving immediate feedback that will help to strengthen operations. Subsequently, News Corp Australia should launch a podcasting feature positioned within its website. Through these podcasts, potential clients will be able to listen to free audio samples of previous adverts created by the company in order to access their respective quality and resourcefulness. It can also be introduced due to its relevant ease of utilisation by internal stakeholders like employees since it acts an important model of communication. Essay Example

  • Category:
    Business
  • Document type:
    Article
  • Level:
    Masters
  • Page:
    2
  • Words:
    848

2Online Communication Strategies

Online Communication Strategies: News Corp Australia

News Corp Australia has employed an email newsletter strategy whereby a potential client is requested to provide personal email address in order to receive constant newsletters, as and when they are generated. The email newsletter provided by the company to the overall members of the public for subscription is indeed a powerful and effective marketing and communication platform and tool. One of the most notable advantages of using e-newsletters lies in the fact that they are usually targeted towards a specific receptive audience that have gone ahead to subscribe since they value the Company as an important platform for receiving relevant news and information pertaining to different products and services in the market (Turner, 2013). In addition to this, the Company’s e-newsletters platform has ensured to avail open opportunities for all potential customers and overall members of the public to interact with the management hence promote the activity of dialogue while still provides immediate traceable end outcomes for purposes of marketing campaigns as it has been linked to the organisation’s website platform. Research findings indicate that subscribers of e-newsletter remain loyal (Turner, 2013). Even though these users tend to sometimes peruse through a company’s website in case they need to attain certain objectives or rather seeks solutions to specific questions, by contrast and through e-newsletters, users tend to feel more personal given that information is sent directly to their inboxes, which also promotes a certain kind of relationship with the company as a whole. Notwithstanding, e-newsletters also portray a distinctive social feature given that subscribers tend to mostly forward them to close friends and colleagues at work.

Additionally, the Company also has a distinctive website:
http://www.newscorpaustralia.com/, upon where most, if not all, information pertaining to its current activities can be easily found. The website is a tool that the company has devised to secure a significant online presence. It has been formulated to market the different Ad products, brands as well as, act as an informative tool through the numerous case studies posted. In essence, through this communication platform News Corp Australia has been able to provide extensive levels of information that relates to its operations, contacts as well as any new careers that might be of interest to the public at large. It is important to note that a website presence allows a business to acquire enough credibility especially to potential customers (Hyojung & Hyunmin, 2013). Through websites, potential customers can access the trust-level while still evaluate the different testimonials and facts posted in order to go ahead in creating a relationship with an organisation. Research indicates that most people will ensure to search the internet for a given product or service before they can buy in order to ascertain the credibility first. The business has also used the website for convenience purposes so that potential clients can access the portal at the comfort of the places and go through the different Ad products and services in store. Another significant benefit of having a website rests with the fact that it saves a business such resource as money on activities related to printing and distribution processess (Hyojung & Hyunmin, 2013). In fact, a website is just but an online brochure or rather catalogue that can be altered at any given moment at an affordable and fast rate. It also allows the business to operate under a 24-hour timeframe so that potential clients can access pertinent information relating to the business regardless of the time of day or night, which has an advantage of triggering sales (Hyojung & Hyunmin, 2013).

Possible Recommendation for Future Activities

In regards to the website communication platform, News Corp Australia should go ahead to complement it corporate blogs. A blog is likened to a personal online journal that should be updated constantly. The business can use it to ensure that it updates information that would have rather remain obsolete within its website (Fullwood, Melrose, Morris, & Floyd, 2013). It would also ensure to open up communication channel with the different stakeholders like customers while still receiving immediate feedback that will help to strengthen operations. Subsequently, News Corp Australia should launch a podcasting feature positioned within its website. Through these podcasts, potential clients will be able to listen to free audio samples of previous adverts created by the company in order to access their respective quality and resourcefulness. It can also be introduced due to its relevant ease of utilisation by internal stakeholders like employees since it acts an important model of communication.

References List

Fullwood, C, Melrose, K, Morris, N, & Floyd, S 2013, ‘Sex, blogs, and baring your soul: Factors influencing UK blogging strategies’, Journal of the American Society for Information Science & Technology, vol. 64, no. 2, pp. 345-355.

Hyojung, P, & Hyunmin, L 2013, ‘Show Us You Are Real: The Effect of Human-Versus-Organizational Presence on Online Relationship Building Through Social Networking Sites’, Cyber Psychology, Behavior & Social Networking, vol. 16, no. 4, pp. 265-271.

Turner, R 2013, ‘Harnessing the Power of Electronic Communication’, Collector (0010082X), vol. 79, no. 5, pp. 26-28.