Immigration Essay Example

  • Category:
  • Document type:
  • Level:
  • Page:
  • Words:


3Executive summary


4Environmental factors in Australia

5Impact of Multicultural environment to business communication practices



Running header: Immigration

Executive summary

The levels of immigration into Australia have been increasing with thousands of people migrating into Australia every year. This is in line with the government policy of allowing skilled immigrants into the country so as to tackle the current skills shortage. Immigration into the country has greatly impacted the economy with new skills being introduced and the market being expanded. The issue of immigration has also been of great political importance with various parties supporting high levels of immigration due to the high economic benefits associated with the immigrants. In addition, the immigrants bring with them different cultures into the country hence greatly impacting the business communication process. This report looks at the environmental impacts of immigration and the impact of multicultural environment on business communication practices.


Immigration into Australia began more than 50000n years ago with the ancestors of Australian Aborigines arriving in Australia via Malay Archipelago and New Guinea islands. However, the overall immigration levels have grown substantially over the last two decades. For example, net overseas immigration grew from 30000 in 1992 to 177600 immigrants in 2007. The highest components of the immigrations are the family re-union programs and skilled labor immigrants who migrate in line with the government policy of filling the skilled labor deficiencies (Addison, 2006). However unskilled immigrants mainly from African countries also find their way into Australia either as refugees or in such of unskilled labor. However in 2009, the government announced a 14% cut in permanent skilled immigration as a result of worsening economic conditions although specific skills are still in shortage in the areas of health and social welfare. This report is aimed at analyzing the impact of both skilled and unskilled immigration into Australia and the impact of multicultural environment to business communication practices in Australia. The report will look at environmental factors in Australia with regard to economic, cultural as well as political implication of settler population. It will also explore the impact of multicultural environment to business communication practices.

Environmental factors in Australia

  1. Economic implications of settler population

Immigration whether skilled or unskilled has affected the demand side of the Australian economy through increased spending in terms of food, housing as well as leisure activities by the immigrants. There has also been business expansion since some immigrants invest to produce extra goods and services. However, the government has had to expand the health, education as well as welfare services (James, 2001). The immigrants also affect the economy through introduction of labor, skills as well as capital introduced into Australia by the immigrants. They also introduce new technology to Australia and add diversity into the country by introducing new knowledge on international markets. The migrants pay taxes and receive goods and services from government and hence generate surpluses for the government as such, the country’s economic growth is greatly enhanced by immigrants.

  1. Cultural implications of settler population

Massive immigration in Australia has resulted in introduction of many different cultures in Australia. This is because every group of immigrant brings with it their foreign culture which is then integrated into Australian culture hence enriching it. As such the composition of Australian culture has greatly changed and the Australian business environment is a multicultural one. This has brought in diversity in the business world as new cultures, skills and strategies are introduced in the business environment (Isaac, 2005). However, it should be noted that a lot of money is spent in introducing the immigrants into the Australian culture so as to enhance communication since communication becomes difficult in a multicultural environment.

  1. Political implications of settler population

It should be noted that immigrants compose a big percentage of the entire Australian population. Furthermore, immigrants are considered important since they make up for the skills deficit. As such, the issue of immigrants greatly influences Australian politics. For example over the last decade, leaders of major political parties have indicated support for high level immigration. During the period of the Howard government, there was an increasing trend in the level of immigrants (Isabel, 2004). A similar scenario was observed during Rudd’s government. Presently, the two major political parties still support high level immigration. In other words, Australian migration policy has always been that of welcoming immigrants to fill domestic skills shortages with increases in skilled immigrants. As a result the issue of immigration is of paramount political importance in Australia.

Impact of Multicultural environment to business communication practices

Immigration into Australia whether of skilled or unskilled immigrants has resulted in convergence of different cultures in the country giving rise to a multicultural business environment. The need for effective multicultural communication has therefore become necessary in the business environment since business is becoming more global and physical boundaries have disappeared. Businesses are therefore investing heavily in multicultural communication strategies owing to the increased competition and the need to win as many customers as possible from different cultures. Such efforts include learning of new languages in an attempt to reach customers from different languages so as to create a feeling that the products are specifically made for them (Marlene, 1991). It is therefore not a wonder that the same product is advertised in as many languages representing the different cultures found in the country.

Apart from translations, business communication practices today entail learning of as many cultures as possible in a bid to reach a wider market owing to the increasing globalization and competition. Businesses have increasingly appreciated the need to better assess how customers from different cultures are likely to interpret advertisement messages. If proper multicultural communication skills are not acquired, the message conveyed may deliver totally different meaning to the intended recipient thereby bringing detrimental effects to the business. In other words, business communication nowadays does not just involve translations as wrongful translations could have much detrimental effects to the business. For example, one word in one culture might mean a totally different thing in another culture (Marlene, 1991). Business communications nowadays incorporate such aspects of the intended audience’s culture as gestures in a bid to better advertise and hence win customers. In so doing, the intended audience is able to associate the products with themselves hence increasing the product’s market. The increased incorporation of culture in business communication has also reduced the negative effects associated with ignoring other people’s cultures and hence delivering the wrong advertisement messages.


Immigration into Australia has greatly affected the various aspects of Australian environment. There has been increased supply of labor as well as expansion of businesses due to the expanded market. New cultures have also been introduced into Australia. In addition, the issue of immigration has become part of the Australian politics. As such, the Australian business environment has become a multicultural one. This has greatly affected the business communication practices with the incorporation of culture in a bid to reach the increasing market and also deal with the increasing competition.


James, N2001, The impact of immigration, Commonwealth Bank (Australia).

Isaac, H2005, The impact of immigration on Australia: A demographic approach, Macmillan, Melbourne.

Isabel, M2004, Migration and immigration: A global view, Routledge, London.

Addison, H2006, The impact of a globalised market on business communication practices, International marketing journal.

George, W2010, Appreciating the diversity in multicultural communication styles, Business forum, vol.24, no.34, pp. 54-61.

Marlene, G1991, New voices in the work place, Journal of business communication, vol.23, no.3, pp.259-272.