Global social movement.

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Global Social Movement

Global Social Movement

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Global Social Movement

The People’s Climate March was an enormous global movement that had the intention of advocating for an action for global climate change in 2014. The movement called upon a collective action of over 310,000 individuals who took to the New York City streets (People’s Climate March draws 400,000, 2014). Other events amounting to 2,646 occurred around the world on the same day. The movement was held before the Nations Climate Summit and used variety of social media podiums to bring together those who would take part in the movement. The participants came together to advocate for the solidarity for global climate change.

Although the movement had the objective of becoming the biggest climate march in the world, it did not give specific and well defined goals. The march showed a global support. However, PCM failed to employ the huge support into the formation of policy change or institutional revolution. Despite the shortcomings, the movement effectively used digital tools and methods to make sure that their intended message did not disappear among the huge social media agitation (Schomaker, 2014). The movement used tools such as Thunderclap to amplify tweets related to the movement. Tint assisted the movement organizers to accumulate the tweets for their website. It was a success for the movement to coordinate a coalition of over 1,574 who participate in the March. Through coalition, People’s Climate March build strength through numbers and enhanced legitimacy. The march achieved its objective in attracting attention from conventional media outlets, the planned Nations Climate Summit, and significant political figures around the world.

The anti-apartheid movement was a movement formed by a British organization to oppose apartheid system in South Africa. In 2014, Desmond Tutu called for a global ‘anti-apartheid-style embargo against the use of fossil fuel towards a solution of global warming. Tutu targeted the global popular political figures in an attempt to address the issue of climate change and global warming (Baumgartner & Mahoney, 2005). In response, two global leaders inspired the fuel divestment movement encouraged by Tutu. The movement urged foundations, religious groups, cultural groups, higher education institutions and municipalities to sell a similar idea to industries and reinvest every industry with solutions to climate change. The focus in divestment as a means of creating political opportunity in climate legislation assists in analyzing the problem within climate change and pointing how investment would affect climate change.

Other environmental movements have focused on the effort to provide solutions of global warming (Kamieniecki, 2006). As results, individuals have become more persuaded to acknowledge that global warming is a threat. Countries are now more polarized over climate change. The focus on the particular environmental issue has pushes individuals, governments, and climate scientists to combine efforts towards reducing greenhouse gas emissions. By developing a powerful movement with individuals ready to be singled out to address the issues is a way to managing climate change.

Feminist movement also called Feminism or women liberation movement is sequence of political campaigns geared towards issues such as reproductive health, women’s suffrage, maternity leave, and sexual violence among others. Despite the challenges and obstacles, Feminism is one of the successful movements in the world. Feminist movement is at some level fungible. By creating resonant discourse, Feminist movement ensures that valued resources are available to the elites, themselves and challengers (Sewer & Gray, 2014). The movement is comprised of individuals whose relationship with one another is fungible. The value of the feminist movement is transferable between persons. The movement owns fungible resources such as money and offices. The fungible resources assist individuals across the globe whose rights as a woman is violated. Moreover, these resources are fungible in terms of the transfer ability from the movement to whoever needs the support of the movement.

The feminist movement acquires its resources through self-production. The movement officials create or add value to the existing resources that have are accumulated, co-opted or issued through patronage. The resources are generated through building of networks and forming coalitions. Feminist movement sells products such as literature as a way of generating resources. In some cases, the movement may exploit the relationship that the movement officials have with the existing systems and social organizations. However, the basic method of generating the resources is to produce the resources internally within the movement (Verta & Whittier, 2000). Internal production of resources implies that each and every individual contributes towards the success of the collective goal.

The environmental is a movement with an aim of dealing with climate change, promoting sustainable resource management and environmental stewardship among others (Jankins & Form, 2005).When members of the social movement meet to discuss the collections action frames to be applied they have to focus on the three fundamental framing tasks. The faming tasks include diagnostic, motivational and prognostic framing. The diagnostic framing assists in the identification of the issue which leads to the formation of a prejudice frame (Jenkins et al., 2007). The identification of the issue ultimately results to the description of blame which becomes a source of tension within the SMOs. During prognostic framing, the social movement plans to solve the issue by developing various strategies. Prognostic framing acts as a channel to provide a solution to a problem. The movements educate individuals in order to endorse an issue. The environmental movement applies motivational framing when it attempts to gain and maintain the participation of the people who are not part of the organization. These frames interact with one another as a sequence. The frames assists the environmental movement to meet its objectives by helping in the identification of environmental destruction caused by greenhouse gases (diagnostic) and promote and motivate people to use hybrid cars (prognostic). The motivational frame urges a collective participation by providing the consequences of emission of greenhouse gases. Articulation of the frames connects the movement’s events to the achievement of objectives. Moreover, the frames are fundamental elements that assist the action frames.


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