Gen 110 last essay Example

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Popular culture is the art of a particular group of people that predominates in the lifestyle of the society at a particular period. It is the combination of the interest and particular activities that people in certain era engage themselves. These activities can be in the form of the style of dressing, greeting rituals, usage of a particular slang or the popularity of a certain food. It is possible that pop culture can be defined or informed by the mass media. They are the ones responsible for popularizing a particular culture.

The foundation topic for this essay is feminism. Feminism is the radical commitment of enabling the female gender achieve the equality of genders. Feminism is a popular culture that received its popularity as early as the 1960s. There was depiction of power, grace and success in the conventional and also unconventional lives of the women (Zeisler 2008, p. 123). The media was responsible for this. An example of a feminist television show was the Lucy show that featured a strong character who defied odds and survived without the guidance of her husband.

The feminism culture is still clear in our world, only that our models have stronger characters as women (Freedman 2002, p. 28). Most of the females who are considered to be feminists are in the Entertainment industry. They are role models to many other females around the globe. Examples of such feminists include Nicki Minaj, Lady Gaga, Beyonce, Lorde and Grimes. They have strong views on feminism but their main focus is on the strength and independence of the female gender.

A possible research question that will touch on these notions of pop culture and feminism is the extent to which popular culture feminism might be taken seriously as a medium for offering new forms of political activism. It is possible for society models who have taken the issue of feminism seriously to support it to great extents (Tandon 2008, p. 134). They have the means to stop gender inequality in their lines of work, by taking a political activist approach.

Political activism is the act of sensitizing the public of the political affairs surrounding and affecting them. Activists are people who recognize that certain situation need to change or improve, and they take it to be their responsibility to inform the people of these observations.

Sam Richards, The Guardian writer, explored this topic in February this year. In his article, Polemic at the Disco: Planningtorock makes Feminism Funky, Richards was clear on the role of feminism popular culture in promoting political activism. The simplest of messages are often the most urgent ones. Jam Rostron is the diva behind the album released this year, All Love’s Legal. She makes feminism sound like its real fun. In her song, she has a pro-gay mantra that demeans the patriarchal way of life (Bennet 2006, p. 46). She is a feminist all the way. Rostron particularly hates to be defined by her sexuality, even at the expense of being labelled an asexual.

Planningtorock finds a way of expressing their views on gender discrimination in a peaceful manner that does not offend people. Her aim was to dismiss gender discrimination in a non-threatening way, and her album achieves that, even making the message seem a little bit funny (Richard 2014). People get the message and are not offended by it. She ends up getting the support and audience that she needed. She proves that pop songs are a perfect venue for addressing political issues in a humorous way that does not threaten others.

Clash music media have featured planningtorock after the release of All Love’s Legal album. Clash considers Jam Rostron as having hurled out a gender-bending new album that is livid with ideas on gender equality. Another blog viewed the album as a cheap way to express ideas on such a sensitive topic as gender equality. It would have been better to take a more aggressive approach so that gender politicians cannot have an easier time dismissing the message. A poetical approach would perhaps have been a better approach.

These allegations and opinions are factual, but on her defense, Jam Rostron had tried a poetic approach in her previous album in 2011, and she did not receive as much reaction as she desired. The simplistic nature in which she chose to approach the gender regime has stirred more attention than before. Her aim was to attack the regime as a structure, and not individuals who support the regime. The album served as an ideal political forum to address her discomfort with the patriarchal regime.

Sylvia Walby is a feminist with the reputation of theorizing feminism through a perspective that is materialistic. In her recent academic book on The Future of Feminism, Walby is quick to belittle the notions that feminism is dead. She clearly sets out her agenda in claiming that feminism is very much alive and that the era we are living in is not a postfeminist era (Walby 2013). According to Walby, feminism is alive, despite the gender regime still existing. Many gender inequalities still thrive, but feminism is assuming new forms that are more powerful and possibly unrecognizable to some people.

The new forms of feminism have made the movement be less visible to people as protest-oriented social movement. The future of feminism is in the corners of institutions of power. Institutionalized feminism is moving towards alliances, coalitions and powerful networks that will make feminism a more powerful force in the future. An example of this is the UK Women’s Budget Group that involves itself in the Treasury to promote the equality of genders through a political forum of economic policy.

I believe that taking feminism to the corridors of power is the best move. Since the birth of a feminism culture, not much progress has been achieved. By embracing the power that feminism affords us, every individual can address the issue in their own way, whether in a simplistic manner or not. The feminists receiving attention from the media have used the opportunity to create a forum for feminist issues, and this political activism will be the propelling gear that drives the world to the future of feminism.


Bennett, J. M. (2006). History matters patriarchy and the challenge of feminism. Philadelphia,

University of Pennsylvania Press.

Freedman, E. B. (2002). No turning back the history of feminism and the future of women. New

York, Ballantine Books.

Richards, S. (2014). Polemic at the disco: Planningtorock makes feminism funky. The Guardian.

Tandon, N. (2008). Feminism: a paradigm shift. New Delhi, Atlantic Publishers & Distributors.

Walby, S. (2013). The Future of Feminism. Oxford, Wiley.

Zeisler, A. (2008). Feminism and pop culture. Berkeley, CA, Seal Press.