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Ethics Code in Public Relations

  1. Research

  1. Professional ethics ensures that a person acts partially and in the interest of a particular client. As such, profession ethics in a conflict of interests are essential in upholding integrity and ensuring there are no severe aftermaths on clients or firms; an example is a transparency (honesty Kim & Ki, 2014).

  2. Code of ethics allows professionals to design or market goods and services to the public and embodies requirements and concepts of deceit, misrepresentation and dishonesty during the competition.

  3. Professional code of ethics calls for attention regarding protection and advancement of truthful information on various occasions such as advertisements. Parties are supposed to carry out their activities without issuing exaggerated and falsely information to the public. Therefore, in professionalism, people should be feed with the information which ethical in cases such as advertisements (Bowen, 2016).

  4. Additionally, code of ethics provides that creation and delivering of presentations should encompass a clear understanding of the needs, priorities, and concerns of the audience which helps the audience personalize the presentation by making use of for appealing examples (Fawkes, 2012).

  1. Planning

  1. Research- this stage elaborates on the problem areas of public relations and brings out the difference between publics

  2. Planning- this involves designing strategies after the facts have been gathered, and decisions have been made to help organizations achieve their goals

  3. Action and communication- frameworks are then implemented as the new projects/policies then messages are constructed to the public (Parsons, 2013).

  4. Evaluation- involves evaluation of the effectiveness of the public relations then using the results to plan for the future

  1. The research will incorporate previous research regarding public relations by alluding and quoting from previous literature including scholarly materials such academic journals, peer-reviewed articles, and books. The research will mainly focus on the literature review which provides basis for a good research by examining the previous works.

  2. The work will be designed or arranged in a power point having the main ideas of the research as the key topics in the slides. The slides will be organized in a manner that is well understood and easy to synthesis by the audience. Also, making sure that the outline is summarises the primary idea will ensure the presetnation is precise hence well understood the audience.


Bowen, S. A. (2016). Clarifying ethics terms in public relations from A to V, authenticity to virtue: BledCom special issue of PR review sleeping (with the) media: Media relations. Public Relations Review

Fawkes, J. (2012). Interpreting Ethics: Public relations and strong hermeneutics. Public Relations Inquiry, 1(2), 117-140

Kim, S. Y., & Ki, E. J. (2014). An Exploratory Study of Ethics Codes of Professional Public Relations Associations: Proposing Modified Universal Codes of Ethics in Public Relations. Journal of Mass Media Ethics, 29(4), 238-257

Parsons, P. (2013). Educating communication professionals: The case for ethics in the curriculum. Journal of Professional Communication, 3(1)