Essay CSR — business writing

  • Category:
    Business
  • Document type:
    Essay
  • Level:
    High School
  • Page:
    3
  • Words:
    1621

ESSAY TEMPLATE

INTRODUCTION

The concept of corporate social responsibility has emerged a vital aspect of industrial and corporate management and policy today. Though the concept has been there for a long time, the impact of the concept has increasingly been visible especially since 1990s when new trends in CSR development started emerging. Companies are nowadays increasingly integrating social and environmental concerns in their business operations and interactions with their various stakeholders.

2 to 3 sentences – over view of csr

  1. Purpose/thesis statement

The purpose of this essay is to discuss the concept of corporate social responsibility in detail with an aim of establishing whether or not organizations should be involved in corporate social responsibility activities. Many organizations believe that is important to apply CSR due to the advantages it shows, whereas others are discouraged due to the disadvantages it shows at the same time. This essay will discuss both sides of the issue.

  1. A plan/scope

The essay will begin by outlining what the concept of corporate social responsibility means before exploring the importance of practicing corporate social responsibility. The essay then looks at the disadvantages of engaging in corporate social responsibility before discussing the advantages associated with corporate social responsibility. Finally, the essay concludes by stating that it is important that organizations engage in corporate social responsibility owing to the benefits it accrues to the society as well as the business itself.

Paragraph 1:

The concept of corporate social responsibility has been defined in many ways. One definition terms corporate social responsibility as the activities undertaken by businesses in a bid to positively contribute to the society by doing more than just focusing on their profit maximization goals (McWilliams, 2000). Such activities would include investing in sustainable energy, involvement in works of charity, involvement in ethical human resource practices as well as their engagement in developing the community. Another definition sees corporate social responsibility as the call for businesses to operate in such a way that meets and even exceeds their ethical, commercial and legal obligations and stakeholder expectations in their conducting the business. CSR is a proactive perspective on ethical behavior where firms do more than just maximizing profits but go out to solve societal and environmental issues (Cavusgil etal, 2014).

McWilliams, A., 2000. Corporate social responsibility. Wiley Encyclopedia of Management.

Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014. International business. Pearson Australia.

In-text (Knight et al. 2012, p.132)

Concluding Sentence:

From the definitions, it is clear that corporate social responsibility is about organizations doing more than just make profit by caring about the welfare of their various stakeholders as well as social and environmental concerns.

Paragraph 2:

  • Outline the importance of CSR

  • Cite your sources

Topic Sentence:

This paragraph discusses the importance of corporate social responsibility both to the organization and the society.

Supporting sentences:

It has been argued that CSR is the ethical thing for organizations to do and that it helps organizations recruit and retain high quality employees since it improves the perception of current employees view of the firm which means they become more loyal to the organization (Carroll and Shabana, 2010). Thus, CSR is in business’s long-term self-interest Since the business must take actions now that ensures a healthy climate in which to function in future thus ensuring its long-term viability.it has also been argued that CSR will ward off government regulation by the organization having policies with self-disciplined standards while fulfilling society’s expectations and thus forestalling future government intervention. The importance of CSR is thus seen in helping the business take care of the welfare of its various stakeholders while addressing various social and environmental concerns which in turn result in good reputation and hence profits for the business (Cavusgil etal, 2014)

Concluding Sentence:

Based on therefore, CSR is of great importance to the business and is not something that the business can wish away.

References:

Carroll, B. and Shabana, K., 2010. The business case for corporate social responsibility: A review of concepts, research and practice. International Journal of Management Reviews.

Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014. International business. Pearson Australia

Paragraph 3:

  • Discuss 1 disadvantage
    of CSR for corporations

  • Cite your sources

Topic Sentence:

A number of disadvantages have been cited about corporate social responsibility with the greatest one being on the costs associated with CSR

Supporting sentences:

Though big corporations might have all the cash required to undertake CSR activities, small companies may not afford such money. As such, it has been argued that CSR related costs fall disproportionately on small businesses. This is because big businesses and corporations are able to allocate budgets for CSR reporting but small businesses having about 10 to 200 employees may not afford the cash for CSR reporting (Karnani, 2010). It is possible for the small businesses to use the social media in communicating their CSR policies to their customers as well as the local communities. However, it would take a lot of time in monitoring exchanges and this could even involve the hiring of extra personnel and the small businesses may not afford this.

Concluding Sentence:

Thus, the costs associated with implementing CSR activities as well as for CSR reporting is actually a major disadvantage of CSR.

References:

Karnani, A., 2010. The case against corporate social responsibility. The Wall Street Journal.

Paragraph 4:

  • Discuss 1 more disadvantage
    of CSR for corporations

  • Cite your sources

Topic Sentence:

Another disadvantage associated with corporate social responsibility is greenwashing.

Supporting sentences:

This in case it happens would make CSR to be an exercise in futility. This is because CSR seems to water down management’s fiduciary duty of maximizing shareholders profits. Thus, management that concentrates more on CSR as opposed to making profits may find itself being replaced by those willing to concentrate on profit making as a priority (Edegoh, 2013). To avoid this, management may report about their companies being socially responsible while doing nothing on the ground in a bid to save costs and boost Company’s profitability.

Concluding Sentence:

Thus, greenwashing is one disadvantage of corporate social responsibility that makes it not achieve its intended purpose.

References:

Edegoh, L., 2013. Business advantages of corporate social responsibility practice: A critical review.

Paragraph 5:

  • Discuss 1 advantage
    of CSR for corporations.

  • Cite your sources

Topic Sentence:

Corporate social responsibility has a lot of advantages with the main advantage being to the business itself. Engaging in CSR gives the business a positive image hence resulting in more customers.

Supporting sentences:

This is because customers will always support businesses that engage in good business for the community since they know that by supporting the business, they are also supporting themselves in future. On the other hand, investors would also want to invest in such a business for its engaging in high ethical standards and also a strong customer base (Galbreath, 2010). CSR would also involve engaging in energy saving measures hence increasing sustainability and this is likely to save the company energy and money as well in the long run. As such, the overall effect of a company’s engagement in CSR is the benefits it has on the business resulting in increased customers and investors thus giving the business money.

Concluding Sentence:

Thus, CSR greatly benefits the business in terms of good reputation and hence increased customer base and sales and eventually profits as well as increased costs saving.

References:

Galbreath, J., 2010. How does corporate social responsibility benefit firms? Evidence from Australia. European Business Review. vol. 22, no. 4, pp. 411-431.

Paragraph 6:

  • Discuss 1 more advantage
    of CSR for corporations.

  • Cite your sources

Topic Sentence:

Another advantage of a company’s engagement in CSR is seen in the benefits to the company’s employees

Supporting sentences:

Research indicates that more than half of organizations workers like being part of a company where they are able to positively impact the society which makes them happy. In other words, companies engaging in CSR are likely to have happier workers which is a benefit both to the company and to the employees (Saeed, 2012). Research indicates that workers are even willing to accept pay cuts if only to work in companies engaging in CSR. In other words, money is not as important as making a positive difference in the world. A happy employee on the other hand is likely to give his/her best to the company. As such, a business that cares about the societal well-being will more likely be successful in the long run.

Concluding Sentence:

Thus, CSR greatly benefits the organization through motivating the employees making them more loyal and hence more productive.

References:

Saeed, M., 2012. Corporate social responsibility as a source of competitive advantage: The mediating role of social capital and reputation capital. Journal of Database Marketing & Customer Strategy Management. vol. 19, no. 4, pp. 219-228.

CONCLUSION

  1. Restate the purpose of your essay (as outlined in your introduction).

The purpose of this essay was to analyses why organizations should involve themselves in corporate social responsibility.

  1. Summaries each of the key points / findings made in each of your paragraphs.

The essay started by giving the various definitions of CSR before citing the importance of corporates engaging in CSR activities. The advantages and disadvantages of CSR have also been discussed in detail. From the discussion, involvement in CSR has been found to have greater benefits to the corporates as opposed to the disadvantages.

  1. Conclude with the implications of your work. What suggestions or recommendations do you make based on your findings?

The implications of this essay is that corporates should continue investing in CSR activities not just for the benefits they derive from this but also for the benefits that accrue to the community thus making the world a better place to live in.