Environmental Sustainability of HM

  • Category:
  • Document type:
  • Level:
  • Page:
  • Words:

6Environmental Sustainability of HM


The discussion and recommendations sections discusses that H & M adopts a number of CSR activities in their business operations. H & M has positioned itself as being an ethical solution. H & M also promote better working conditions, ensure that the human rights are respected and at the same time reduce the impact they have on the environment though the value chain.

6. Discussion and recommendations

CSR at H & M

Corporate social responsibility is termed as being a form of corporate self regulation that is integrated into the business model. The CSR policies tend to play an essential function in that they acts as the self-regulatory mechanisms whereby businesses monitors and ensures that they actively comply with the ethical standards, the law as well as with the international or national norms. With the sue of a number of methods, the company’s implementation of the CSR tend to surpass the compliance and aim at engaging in actions aimed at furthering the social good and goes beyond the interest of a company and what is required by the law. A great number of companies all over the globe are making use of CSR and in this regard, H & M is termed as a company that is mainly driven by value and based on this it aims at conducting their business in the most responsible manner. H & M has engaged in a number of CSR activities and it is clearly evident in that it has positioned itself as being an ethical solution in that it reclaims to make ethics and the fast fashion synonymous and all this is aimed at making themselves an ethical giant (Siegle, 2012).

H & M also makes use of their influence so as to promote better working conditions, ensure that the human rights are respected and at the same time reduce the impact they have on the environment though the value chain. This entails striving to offer their workers with fair living wages as well as decent working hours and that none of the workers incur or suffers bodily or mental harm. H & M further ensure that they reward partners who are responsible and those who shares in their value and are staving to work in a transparent manner with the aim of improving environmental and social performance. H & M engage in long-term relationships with the most progressive suppliers and ensure that the suppliers also integrate sustainability in their management systems. Another way in which CSR is practiced at H & M is that the company always tries to be ethical. Irrespective of whether one is a customer, business partner, colleague the company believes that integrity, mutual respect, honesty and transparency are of great benefit to the business. Thus, the commitment of H & M to be ethical in all their operations is firmly rooted in the corporate values of the company (Sustainability Report, 2015).

H & M also ensures that safety and quality standards are met. In regard to safety, the children clothes are supposed to meet high safety requirements and based on these, H & M designs and manufactures the children and baby’s wear with safety in their mind. This is evident in that at every production office of H & M there is always a person who is usually responsible for the safety of the children wear. In respect to these, the suppliers of the children and baby wear are also required to sign and follow the H &M safety requirements. y doing so, they are supposed to follow the requirements and policies on matters relating to broken needles, accessory and button testing machines as well as needle detection machines (CSR, 2004).

How CSR should be practiced

Despite the fact that H & M seems to be making use of CSR they need to enact more CSR practices on their corporation to ensure that there are a company that is socially responsible at all times. Based on these the leader needs to make use of the triple bottom line theoretical approach and based on this theory, the aspect of sustainability seems to be very specific. Based on these theory, managers needs to make use of the three notions of sustainability that is the social, economic and environmental sustainability and this will be of benefit to them since they will guide the business towards actions that are well fitted to the current competition of organizations as being a major participant in the community than just being the money making machines (Visser, 2012). One of the major areas that they need to make improvements related to the transportation. By making improvements in the transportation they will be dealing with the environmental sustainability which is one of the aspects of the triple bottom line theoretical approach. Emissions that result from transport sector are termed as being among the key contributors of global warming. Based on the fact, there are a lot of concerns relating to global warming and climate change the emissions from factories and the transportation sectors of companies needs to be reduced significantly. Transportation of H & M goods accounts to approximately 46% of the total carbon dioxide emission that are caused by the operations of H & M (Drengsgaard, 2014). Therefore, H & M in cooperation with the other transport service providers need to look to better and improved ways of transporting their goods and sourcing their raw materials. In respect these, H & M can ensure that they look for suppliers that are close to their factories and this will play an essential role in reducing the emissions since the vehicles will travel shorter distances. At the same time, the transport department needs to collaborate with other sectors, for instance, with the supply sections and ensure that when getting the raw materials the vehicles can also make deliveries to stores located on their way (Visser, 2012).

Additionally, the activities at H & M also produce carbon dioxide and greenhouse gases. Despite the fact that there are a number of strategies in place to reduce the greenhouse emissions, a lot need to be done so as to reduce the emissions further. This will also deal with the economic sustainability in that it will focus on the long term. By making such a decision H & M will come up with an economic advantage in that despite the fact that they may incur some cost while trying to reduce the emission they will be at the receiving end in the long run since they are likely to increase their revenues and profits. This is mostly due to the fact that a great number of customers all over the globe are moving towards buying products from companies that are sustainable. Thus, the CSR department at H & M needs to work in collaboration with the other departments so as to come up with strategies on how to meet the set target of reduction. Since H & M seems to have applied what is already there in the CSR realm, the company needs to look into the future and in this regard they need to make use of the new approach to CSR which is termed as systematic CSR. The systematic CSR is termed as a purpose driven, principle based approach that business makes use of so as to identify and tackle the major causes of the present un-sustainability as well as irresponsibility. Through the use of such approaches H & M will ensure the sustainability is enhanced in the organization.


Drengsgaard, M. (2014). Corporate Social Responsibility 2002. Retrieved from http://about.hm.com/filearea/corporate/fileobjects/pdf/en/CSR_REPORT2002_PDF_1173283699526.pdf

H & M Corporate Social Responsibility (CSR) (2004). Corporate Social Responsibility Report 2004. Retrieved from https://www.unglobalcompact.org/system/attachments/7433/original/h_m_csr_report_04.pdf?1282019170

Siegle, L. (2012, April 7). Is H&M the new home of ethical fashion? The Guardian. Retrieved from

Sustainability Report (2015). H & M Conscious Actions. Retrieved from http://sustainability.hm.com/content/dam/hm/about/documents/en/CSR/2015%20Sustainability%20report/HM_SustainabilityReport_2015_final_FullReport_en.pdf

Visser, W. (2012). Future Trends in CSR. Retrieved from http://www.csrinternational.org/wp-content/uploads/2011/10/inspiration_csr_trends_wvisser.pdf