DIGITAL MEDIA REVOLUTION

Digital Media Revolution

Digital Media Revolution

In the recent years, technology development has been the heart of media revolution from old to new version. The communication strategy has improved due to telecommunication infrastructure and fiber cable connection. The use of internet and technology development has lowered the cost of communication and hence attracting digital media. The revolution of media has improved the mode of communication from old media approach of books, newspaper, magazines, radio, and television among others. The new mode of digital media has taken World Wide Web platform approach in changing communication and hence attracting many players in the telecommunication industry [ CITATION ALE07 l 1033 ]. In reality, media revolution has achieved the need for the communication through digital approach as technology has improved the nature of devices used in disseminating information.

In the current time of digital and technology, social media has improved communication and information dissemination. This starts through improvement of technology devices that are crucial for information sharing among the member of the community. At old media, radio and television were the only devices that were used in the delivery of information. It was expensive to share information, especially in life performance and communication (Henson, 2013). As technology is developed, devices such as smart mobile phones, portable computers (laptops) and tablets helped in communication and sharing information. Twitter and YouTube have extensively taken the part in the digital media. Twitter provides a channel for comments and responding to the posts or tweets and hence providing a large room for reaction, sharing what one thinks and contributing toward the discussion. On the other hand, YouTube provides platforms for sharing videos and hence giving audio and visual information. Therefore, digital media revolution changed the telecommunication industry through reducing the cost and improving in information access.

Digital media has been noted as the fastest mode of communication that is universal and easily accessible. World Wide Web has taken the media through providing universal communication whereby information can be accessed from a different part of the world. This has been enabled by the internet access and network connection. The cost of Internet has drastically lowered as technology has improved to 4th generation (4G) network devices have been introduced in the communication industry. This makes a communication become cheaper and faster compared to previous years (Henson, 2013). Furthermore, the same devices are affordable and hence providing all players in the digital media to access them. The approach by the telecommunication industry is ensuring digital media has played a part in improving information access through taking advantage of technology development.

In comparison to old media, digital media has created new chances and opportunities to players in the communication industry. The digitalized mechanism has empowered people through enlightening on new opening that is created by technology through blogging, research, and online studies. These issues are enabled through effective communication in social media, emails and voice and video recording. It is important to note that digital media has enhanced communication industry through providing platforms for engaging on social matters, airing ones’ views and providing chances of criticizing inappropriate social contribution. Twitter has been applied as the tool to show people’s expression in regard to social factors and providing different views and response toward how they feel and want issues to be handled [ CITATION Phi12 l 1033 ]. Therefore, migration from old to new media has landed to digital media platforms through technology development.

References

Henson, B. (2013). Old Media vs. New Media. Slideshare.net. Retrieved 18 April 2016, from http://www.slideshare.net/eijikun/self-study-sky-ben-2013

ISKOLD, A. ( 2007). Evolution of Communication. From Email to Twitter and Beyond .

Evolution of Communication: From Email to Twitter and Beyond

Parks, P. N. (2012). Social Media and Political Change: Capacity, Constraint, and Consequence. Journal of Communication , 359–362.